Cynthia Jones says, “Is email marketing dead? The consensus among business leaders and so-called cutting-edge marketers who’ve gone all in on social media, YouTube videos, podcasting, and other forms of digital communication would be, “yes.” However, that is not the case. In reality, the humble email hasn’t gone anywhere. Quite... [Read more]

David Nield says, “Facebook is going big on video, including 360-degree VR-lite video. Now, in a new blog post, the company has explained a little more about what’s going on behind the scenes with its new support for immersive video clips. For the uninitiated, 360 video is filmed in all directions at once and lets the viewer experience the... [Read more]

Adam Phillips says, “Following the recent launch of Apple’s newest iOS 9 software, many publishers and digital marketers are left wondering how their content will reach consumers. The new ad blocking Safari extensions allow consumers to effectively avoid unsolicited content (advertisements, scripts, trackers) on all ad platforms. Downloads... [Read more]

Lance Groom reports that he earned $17,857.45 in 8 days with 1 WSO (Warrior Special Offer) online advertisement in the Warrior Forum. And he earned $95.629.05 in 30 days with 1 Tiny Classified Ad. Groom is offering to show you two ways to earn a living in marketing; both included in his new training he calls DeadlyWSO & MackDaddyAds 2.0. First is... [Read more]

Carrie Dagenhard says, “Whenever I have the opportunity to chat with a thought leader in the marketing industry, I always like to ask: What trend do you think will be next year’s buzzword? In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful. There... [Read more]

Monica Montesa says, “Every now and then, we like to try something new for our readers and viewers. That’s why we’re testing a slightly different format of Quick Tips with… Quick Tips LIVE! Since we didn’t get to everyone’s questions (it is Quick Tips, after all), we wanted to make sure we addressed all of your open rate concerns.... [Read more]

Ayaz Nanji says, “Some 44% of US e-commerce shoppers say they bypass the rest of the Web and go directly to Amazon.com to search for products, according to a recent report from BloomReach and Survata. The report was based on data from two surveys, one of 2,000 consumers living in the US, and the other of 500 US retail marketers. Search engines... [Read more]

Mark Thompson is known for his excellent software tools that help online marketers build their businesses.  His latest tool,  'Social Kickstart', is no exception. 'Social Kickstart' finds the most engaging content on the web, content that people are discussing online and sharing with their friends... [Read more]

Ginny Marvin says, ““We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience.” That’s the IAB’s admission of industry complicity in the swell of discontent about digital advertising and use of ad blockers. In reaction to this screwup and in the face of rising awareness and... [Read more]

Daniel Burstein says, “Where does social media success begin? In many cases, it begins well off of an online platform like Facebook or Twitter. It begins with a valuable product. Cambria Jacobs, Vice President of Marketing, Door to Door Organics, sat down with me to discuss the natural and organic grocery company that sells entirely through ecommerce.... [Read more]

MOZ team says, “It’s a fact of life: we get better at what we do with time. Do you use that to your advantage when it comes to your site’s content? Whether you’re riding the wave of a successful post or improving what you’ve done before, republishing is something that should be on your mind and your to-do list. And what’s... [Read more]

Animation is not a task for amateurs. It takes some technical skills as well as some artistic talent to do good animation. We can be glad that Agus Skati, a skilled animator, is making 70 of his animated characters available in his new collection called 'Fresh Animate'... [Read more]

Philip Rooke says, “Social media stars have always been keen on merchandising and fully understood its value to their business (especially when their content is free). But now, we’re seeing a change in their understanding of how merchandise can raise their brand awareness. It’s not just about selling, well, maybe not at first. For online... [Read more]

Jerod Morris says, “If you’ve been following the media not marketing approach, then you’ve used appropriate forms of digital media to develop a legitimate relationship with an audience that knows, likes, and trusts you. Here’s another characteristic of such an audience: They want to buy from you, assuming you can deliver them a product... [Read more]

Matt McGee says, “Amazon has filed a lawsuit accusing more than 1,100 members of the freelance marketplace Fiverr of offering to post phony product reviews on Amazon.com. As Geekwire first reported, today’s lawsuit comes on the heels of an Amazon sting operation in which the company paid some of the Fiverr members named in the suit. Posting... [Read more]

You never want to have your website hacked. It's even worse than having your PC hacked. The problem is that some hackers are very clever, and probe any weakness in your defenses in your site that they can find.... [Read more]

Jami Oetting says, “Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time. One online retailer recently experimented... [Read more]

John Busby says, “From the boardroom to the bus stop, you need only look around to see that smartphones are everywhere. “Sent from my iPhone” email signoffs are ubiquitous, and major corporations are integrating mobile apps like Periscope into their marketing strategy to boost customer engagement. Like it or not, mobile has surpassed... [Read more]

Max Prin says, “Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and the impact on sales is not a new topic, and I won’t discuss it here. But as of September 16, 2015, ad blockers entered the world of iOS devices when Apple announced they would allow third-party development... [Read more]

Fachrul Stream is a WordPress product developer, focusing on products that help marketers present their business online in a favorable light so their offers get the best possible response... [Read more]

Jill Schiefelbein says, “I’ve created a lot of talking head videos for my business, and I’ve had a lot of success with them. But making a video that’s all you come off asnot all about you is a challenge. If you use videos in any part of your business—be it for marketing, relationship management, staff communication, or training and development,... [Read more]

Jack Simpson says, “I attended the Adobe Symposium 2015 in London a couple of weeks ago and caught up with John Travis, Adobe’s VP of EMEA Marketing. We spoke about customer experience: Its increasing importance within marketing, the way it is impacting the way we do business as a whole, and what brands can do to create a consistently positive... [Read more]

Jami Oetting says, “Writer, poet, and entrepreneur Margaret Atwood said, “A word after a word after a word is power.” And for those whose main responsibility is writing promotional communication, this power is paired with a high level of responsibility — to your employer, your clients, and your clients’ customers. Copywriters... [Read more]

Brandon Olson says, “Building a specialized landing page for your email campaign is an excellent way to improve the outcomes from email engagement. Whether you’re looking to drive sign ups, downloads or just form completions, a properly tuned email landing page can provide real value by bringing your visitors to a page targeted directly to... [Read more]

Jess Stephens says, “The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. E-commerce holiday spending topped $100 billion last year, according to the National Retail Federation, and seasonal online spending will continue to grow at double-digit rates, studies indicate. That means... [Read more]

Greg Finn says, “Most direct response and conversion-oriented marketers know that last-click attribution simply leaves too many touch points out of the conversion equation. Today, Twitter has announced a way to help gauge the effectiveness of ad exposure (including cross-device campaigns) on conversions with new “Conversion Lift Reports.”... [Read more]

Siobhán McGinty says, “Search engine optimization is complicated. For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they’ll simply never get it right. However, the truth is, if you are doing any kind of online... [Read more]