IM NewsWatch, October 17, 2013 - Latest IM News including ‘Email marketing lessons from 40 online purchases – Econsultancy' and much more...

October 17th, 2013 at 3:29 am EDT

IM NewsWatch

Thursday, October 17, 2013

‘10 Essential Features of an Online Marketing Strategy‘ ‘Business 2 Community’ Webinar October 23

Business 2 Community is hosting a webinar on Wednesday, October 23 at 2.00 pm ET. The topic of the webinar is “10 Essential Features of an Online Marketing Strategy”. The ‘Business 2 Community’ team says, “Online marketing offers so many opportunities to engage prospects and customers on different platforms from mobile to social... [Read more]

‘Facebook’s Ad Exchange Partners Are Making Up To $150 Million A Year In Revenues’ – Business Insider

The latest article on Business Insider is titled ”Facebook’s Ad Exchange Partners Are Making Up To $150 Million A Year In Revenues”. Jim Edwards says, “Facebook’s FBX partners – the companies who buy ads based on tracking cookies inside Facebook’s ad exchange – are making as much as $150 million a year... [Read more]

’5 Steps To Becoming A ‘Highly Recommended’ Brand On Social Media’ – Business Insider

The latest article on Business Insider is titled ”5 Steps To Becoming A ‘Highly Recommended’ Brand On Social Media”. Jenna Goudreau says, “More than 90% of consumers report that a word-of-mouth recommendation is the top reason they buy a product or service, according to Nielsen. It’s partly why Angie’s List,... [Read more]

Amuse Reservation WordPress Theme: appointments for service businesses #ad

Handoko Tantra and his partner Ridwan Arifandi are announcing at 10 AM EDT, their newest theme creation, the Amuse Reservation WordPress Theme. Thousands of local businesses work using a reservation system. People make appointments that typically are recorded on paper in a book. Restaurants, hair salons, dog groomers, and dozens of other kinds of businesses... [Read more]

‘Google Not Provided: Goodbye Organic Keyword Data, Hello Onsite Behaviour Tracking’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Google Not Provided: Goodbye Organic Keyword Data, Hello Onsite Behaviour Tracking”. Jonathan Rose says, “Just when SEOs were settling into their latest entente cordiale with Google, the tech giant has gone and changed the terms of engagement once again. This time, a move... [Read more]

‘Productizing Your SEO Business’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Productizing Your SEO Business”. Eric Covino says, “If you service clients, it’s quite likely that you’ve faced some of the same pain points I have when trying to design a “product” out of your “service”. The words product and service in our industry tend to be interchangeable as our products... [Read more]

‘3 “Untapped” Niches You Can Steal Today’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “3 “Untapped” Niches You Can Steal Today”. Samuel Frost says, “Niche research is one of my favorite aspects of affiliate marketing. Ever since I made my first foray into the affiliate world (selling Xbox 360 repair guides) I have never ceased to enjoy hunting down... [Read more]

The Ultimate Local Marketing Whiteboard Animation Package #ad

Marketing consultants to local businesses need something to help them stand out from the crowd. The number of consultants is growing continually, and if you just are a “me too” marketer, you won’t get very far. Now there is a set of whiteboard animations, created by Matt Bush, that you can use to promote your services. In the Ultimate... [Read more]

‘R.I.P. EdgeRank: How To Optimize For Facebook’s News Feed Algorithm’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “R.I.P. EdgeRank: How To Optimize For Facebook’s News Feed Algorithm”. Jordan Kasteler says, “As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two... [Read more]

’12 Insightful Marketing Insiders You Should Follow on Twitter’ – HubSpot

The latest article on HubSpot blog is titled ”12 Insightful Marketing Insiders You Should Follow on Twitter”. Matthew Bushery says, “While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section, there’s lots more to learn from the many, many... [Read more]

‘Hadoop 2.0 Makes Big Data Even More Accessible’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Hadoop 2.0 Makes Big Data Even More Accessible”. Brian Proffitt says, “It took a little longer than expected, but the Apache Software Foundation has announced the general availability of Apache Hadoop 2.0 yesterday, which will ultimately be an elephant-sized step in how Hadoop is used for managing... [Read more]

LinkedIn List Machine: High quality leads for your list #ad

Derek Tomei has discovered that LinkedIn is a good source for new subscribers to his list. If you have a list aimed toward business (online business, small business, work-from-home business, etc.) LinkedIn may be a good opportunity for you, too. Many marketers ignore LinkedIn, although it is a major social networking site. For business to business communication,... [Read more]

‘How Twitter’s New DM Will Impact Brand Marketing’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How Twitter’s New DM Will Impact Brand Marketing”. Nellie Akalp says, “As news broke that Twitter is rolling out a new option for its direct message (DM) feature, reactions ranged from indifference to downright panic.A Twitter user reported that Twitter plans to let users opt in to receive... [Read more]

‘Six ways to optimise your search marketing for Christmas’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Six ways to optimise your search marketing for Christmas”. Matthew Whitehead says, “With Christmas make or break for retailers how can they make the most of their paid search budget in the run up to the big day? In these ultra-competitive times the peak Christmas period... [Read more]

‘Are Companies Getting a Positive ROI From Social Media?’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Are Companies Getting a Positive ROI From Social Media?”. Ayaz Nanji says, “Business-to-consumer (B2C) content marketing adoption is on the rise, with 60% of B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C Content Marketing:... [Read more]

Version 4.0 of 1-Click SEO WordPress plugin now available #ad

George Katsoudas is the developer of several popular plugins. Today, at 11 AM EDT, he releases the latest version of 1-Click WP SEO WordPress Plugin. As Google changes, so must SEO strategy change. Katsoudas has kept up with Google by releasing this fourth version of his plugin. His premise is that SEO doesn’t have to be complicated or hard. Let software... [Read more]

Final Reminder- ‘3 Case studies of clients generating 500%-2500% ROI and $74,486.43 in sales in 30 days’ Alex Burk’s Webinar 6.00 pm PDT

This is our last chance to tell you about Alex Burk’s webinar on Thursday, October 17 at 6.00 pm PDT. The topic of the webinar is “3 Case studies of clients generating 500%-2500% ROI and $74,486.43 in sales in 30 days”. Burk says, “Webinar Registration My special guest will teach YOU how to profit off Facebook. He’s spent over... [Read more]

Reminder- ‘How to Win with Word-of-Mouth Marketing’ MarketingProfs Seminar October 24

This is our second chance to remind you about MarketingProfs’ seminar with Julie Szabo & Darren Barefoot on Thursday, October 24 at 12.00 pm ET. The topic of the seminar is “How to Win with Word-of-Mouth Marketing”. MarketingProfs team says, “Remarkable organizations get their marketing done for free by the most powerful... [Read more]

‘SEO Guru: Google Is Abusing Its Monopoly Power’ – HubSpot

The latest article on HubSpot blog is titled ”SEO Guru: Google Is Abusing Its Monopoly Power”. Dan Lyons says, “As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches. Google... [Read more]

Listbuilder Lightning: the quick list building technique #ad

Jeremy Kennedy has stumbled on a technique that he uses to quickly build his mailing list. He gets several new subscribers in a day, and does it day after day. In Listbuilder Lightning, he is showing you the exact method he uses to bring in this horde of opt-ins on his site. Kennedy shares his traffic source and his funnel system, and includes 5 short... [Read more]

‘Twitter Q3 Earnings: The Good, The Bad and The Ugly’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter Q3 Earnings: The Good, The Bad and The Ugly”. Seth Fiegerman says, “Twitter may not be a public company yet, but it effectively reported third quarter earnings on Tuesday — and the results were mixed.The social network updated its S-1 filing with the SEC ahead of its upcoming IPO with... [Read more]

‘Five email marketing lessons from 40 online purchases’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five email marketing lessons from 40 online purchases”. Tink Taylor says, “Often when we think about email marketing we’re considering the proactive angle, such is email’s power as a direct marketing tool to drive sales. But it’s equally powerful as a reactive channel.... [Read more]

‘A Guide to Spanish Content Marketing’ – MOZ Blog

The latest MOZ blog post is titled “A Guide to Spanish Content Marketing”. Zeph Snapp says, “Many marketers are now thinking about how they can approach international audiences. This post details how to create the right content and reach out effectively to a Spanish-speaking audience in a way that can be applied to just about any other language”. A... [Read more]

Graphics Black Box 2, a new generation of sophisticated marketing graphics #ad

A little over a year ago, Jeremiah Villagomez released his Graphics Black Box, full of useful designs for building marketing materials and websites. Now he has just released Graphics Black Box 2, 20 modules with 367 professional marketing graphics. These graphics are brand-new, original, web-ready and are provided in three formats: PSD, PNG and JPG. For... [Read more]

‘Why You Don’t Need to Freak Out over Google’s (Not Provided)’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Why You Don’t Need to Freak Out over Google’s (Not Provided)”. Sonia Simone and Sean Jackson say, “We all know that SEO is evolving, right? The SEO world is prone to earthquakes, and the ground has been moving a lot lately. One of the latest temblors is a development known not-so-affectionately... [Read more]

‘How To Increase Your Reach with Podcasts’ by John Chow

John Chow’s latest blog post is titled “How To Increase Your Reach with Podcasts”. Chow says, “Did you know that 45 million Americans download podcasts at least once a month? What are these amazing audio superstars? Podcasts are audio files that are created for Apple products like iPods, iPhones and iPads. They can be downloaded and added to... [Read more]

‘Use Social Media to Create a Snowball Effect for Your Holiday Marketing’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Use Social Media to Create a Snowball Effect for Your Holiday Marketing”. Jed Singer says, “Believe it or not, the holidays are right around the corner. And as we gear up for holiday campaigns, analysts are predicting that this year social and mobile will play a larger role than ever. The stats... [Read more]

MarketingSherpa’s ‘Lead Generation: How to empower your program like Siemens Healthcare‘ Webinar on Replay

MarketingSherpa’s “Lead Generation: How to empower your program like Siemens Healthcare” webinar replay is available. MarketingSherpa team says, “Debbie Pryer, Program Manager, Siemens Healthcare, is responsible for lead generation and management for more than 1,500 end users. In the healthcare segment of Siemens, service engineers... [Read more]

‘Display Is The New Search: A Familiar Battle With Fraud’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Display Is The New Search: A Familiar Battle With Fraud”. Lionel White says, “Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted insight into the volume of fraud affecting search.... [Read more]

‘How to Pick the Right Domain Name and Extension’ – HubSpot

The latest article on HubSpot blog is titled ”How to Pick the Right Domain Name and Extension”. Alisa Meredith says, “Well, you’ve done your market research (who knew there was such demand for a kielbasa manufacturer in Cleveland?), chosen your business name (“Greg’s Kielbasa” – after your grandfather!), and perfected your... [Read more]

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