Jess Stephens says, “The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. E-commerce holiday spending topped $100 billion last year, according to the National Retail Federation, and seasonal online spending will continue to grow at double-digit rates, studies indicate. That means... [Read more]

Greg Finn says, “Most direct response and conversion-oriented marketers know that last-click attribution simply leaves too many touch points out of the conversion equation. Today, Twitter has announced a way to help gauge the effectiveness of ad exposure (including cross-device campaigns) on conversions with new “Conversion Lift Reports.”... [Read more]

Siobhán McGinty says, “Search engine optimization is complicated. For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they’ll simply never get it right. However, the truth is, if you are doing any kind of online... [Read more]

Mark Thompson is known for his excellent software tools that help online marketers build their businesses. His latest tool, Social Kickstart, is no exception. Social Kickstart finds the most engaging content on the web, content that people are discussing online and sharing with their friends. Once it finds this content, it automates curating a post... [Read more]

Kim Walsh-Phillips says, “Businesses should be measuring their social media activities, but many still don’t. According to this year’s Industry Report from SocialMediaExaminer.com, only 42 percent of businesses surveyed said they were able to measure their social activities. Related: How to Save at Least 2 Hours Per Week on Social-Media... [Read more]

Ginny Marvin says, “On Thursday, Facebook launched a new marketing partner track specifically aimed at providing small business solutions. The specialty track launches with retargeting platform AdRoll and email marketing provider Constant Contact receiving the Small Business Solutions badge. The badge spotlights marketing partners that offer... [Read more]

Spencer Kollas says, “In one of my college communication courses, the professor began every semester by writing C=f(p) on the blackboard — communication is a function of perception. This couldn’t be any truer in today’s world of digital marketing, where communication can only be effective if the customer perceives value in both the message... [Read more]

Animation is not a task for amateurs. It takes some technical skills as well as some artistic talent to do good animation. We can be glad that Agus Skati, a skilled animator, is making 70 of his animated characters available in his new collection called 'Fresh Animate'... [Read more]

Daniel Burstein says, “You could describe me as a drooling, babbling, incoherent person who can’t find his mouth with a fork and drags himself along the floor to get from point A to point B. But (except for a mistake or two in college), I’ve changed significantly since I was a six-month-old baby. And so have your customers. You test. You learn.... [Read more]

Sonia Simone says, “By now you know it’s a bad idea to be a digital sharecropper and build your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control). But you may be asking yourself, “What type of social media marketing should I be doing?” How are savvy businesses using social media... [Read more]

Ben Davis says, “Publishers and social networks have an increasingly symbiotic relationship. Publishers seek larger audiences and social networks seek the most engaging content to keep users in-app and provide the most compelling context for advertisements. Is there a danger in this ever-deepening relationship between social media and publishers? How... [Read more]

You never want to have your website hacked. It's even worse than having your PC hacked. The problem is that some hackers are very clever, and probe any weakness in your defenses in your site that they can find... [Read more]

Dmitry Shamis says, “Have you ever wondered how much other marketers out there are making? What about the marketers working right alongside you? How much are they making? More than you? While discussing salaries is kind of a taboo subject in the U.S., it’s perfectly normal to be curious about how your salary compares to that of other marketers.... [Read more]

Someone who just lost a job may have heard that the Internet is an opportunity to earn living without going through a long retraining process that is often needed during a career change. If approached correctly, that’s true. The problem is that there are many “get rich quick” schemes and frauds that claim to show you how it’s... [Read more]

Ben Davis says, “The bare numbers show how far Facebook has come and the size of the opportunity that still remains. There are approximately 1.9bn smartphone users globally and 1.31bn of them are monthly active users of Facebook (June 30th, 2015). Facebook Lite was launched this year so users with poor or unstable connections can use a simplified... [Read more]

Fachrul Stream is a WordPress product developer, focusing on products that help marketers present their business online in a favorable light so their offers get the best possible response.... [Read more]

Laura Patterson says, “Best-in-class (BIC) marketers excel at alignment and accountability: They know to align with the business outcomes that matter to the C-suite, and they know what to accordingly measure. (To learn about the research behind that claim, see results from VEM’s 2015 marketing performance management study or view the summary.) Just... [Read more]

Jeremy Smith says, “If you have a website, you have a call to action, or CTA — multiple CTAs, probably. There’s no such thing as a successful marketing campaign unless there is a successful CTA. Conversions, revenue, business and profit — they all depend on the mighty call to action. The CTA is so powerful, so important and so foundational... [Read more]

Rainmaker team says, “In the fifth part of the membership series on The Mainframe, hosts Tony Clark and Chris Garrett outline strategies for keeping your customers sticking around and holding their interest. Listen in to hear all the details. In this episode of The Mainframe: How your sales tactics could be costing you a great deal of money... [Read more]

Until now, building review sites for Amazon products was a painfully slow process. First you need to find the right keywords and the you need to choose the right products to review for these keywords.... [Read more]

Victor Luckerson says, “Amazon is closing its hotel-booking service Amazon Destinations, the company disclosed Wednesday. Bloomberg reports that the travel site had only been in operation for six months. Amazon Destinations was a play at the $960 billion tourism market, where lodging bookings are currently dominated by sites like Expedia, Priceline... [Read more]

Jeff Rajeck says, “Behavioral marketing strategies are become more common in APAC, but there is still a lot of uncertainty about what it actually involves and how it works. When trying to deliver the right message, to the right person, at the right time, digital marketing can help a lot with the latter two elements. But how can you be sure you’re... [Read more]

Baer says, “If you’re blogging, sharing your content on social media just makes sense. But how can you really find the optimal blog and social media schedule that’s perfect for growing your audience? That was the question a friend of mine asked me to answer at a recent Meetup—and a super-interesting one, too. Since CoSchedule is an editorial... [Read more]

As we reported Tuesday, Peter Garety released his new keyword research tool, his P1 Targeting App. So far, the Enterprise version has sold about 10 times as many as the other two versions combined. People are looking for a "no limits" approach. And it's only a few dollars more... [Read more]

Leslie Ye says, “Sending cold sales emails is a tricky business. On one hand, they can be a more efficient way to reach out to prospects — after all, it’s faster to send 100 emails than to make 100 calls. On the other, if you don’t immediately capture your buyer’s attention, they’ll just delete or ignore your email. It’s far easier... [Read more]

Tamar Weinberg says, “Your online reputation can make or break you not only personally but professionally. Thanks to the ease of use of search engines and social media, your triumphs, successes, and failures are in the public eye. Can you imagine hiring someone for a job without trying to find out what they’re up to in the public search results... [Read more]

Peter Daisyme says, “Content comes in all shapes, sizes, and topics. The best content is interesting, informative and awe inspiring, the rest you wonder how it ever got published. It’s easy to look at the work others have done and judge it, saying, “that’s great,” or “that’s horrible,” but, it’s another thing to... [Read more]