IM NewsWatch, October 16, 2013 - Latest IM News including ‘4 Best Practices for Social Advertising – Mashable' and much more...

October 16th, 2013 at 3:50 am EST

IM NewsWatch

Wednesday, October 16, 2013

‘Exploring New Email Pricing Models’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Exploring New Email Pricing Models”. Rob Brosnan says, “The standard pricing model for email marketing — the CPM — may soon change. Industry consolidation, commoditization, and growing data volumes threaten the standard. Buyers may soon confront models that range from a platform... [Read more]

‘Endless Article Ideas’ by Charlie Page

Charlie Page’s latest article is titled “Endless Article Ideas”. Page says, “Do you know the #1 question I’m asked when it comes to writing articles? It’s not about formatting or keywords or where to submit your articles, although those are popular questions. The #1 question I get about blogging and article marketing is… “WHAT should... [Read more]

‘MarketingSherpa Email Summit 2014′, Las Vegas, February 17-20, 2014

The ‘MarketingSherpa Email Summit 2014′ is taking place at the at the Aria Resort & Casino, Las Vegas on February 17-20, 2014. Keynote Speakers Dr. Flint McGlaughlin, Managing Director at MECLABS Dr. Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University Dr. Noah Goldstein, Associate Professor... [Read more]

George Katsoudas launches version 4.0 of 1-Click SEO WordPress plugin #ad

George Katsoudas is the developer of several popular plugins. Today, at 11 AM EDT, he releases the latest version of 1-Click WP SEO WordPress Plugin. As Google changes, so must SEO strategy change. Katsoudas has kept up with Google by releasing this fourth version of his plugin. His premise is that SEO doesn’t have to be complicated or hard. Let... [Read more]

‘The Hard Truth About the Viral Potential of Facebook Sweepstakes' by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Hard Truth About the Viral Potential of Facebook Sweepstakes?. Baer says, “Facebook’s early days were incredible. Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period... [Read more]

’2014 B2C Content Marketing Benchmarks, Budgets, and Trends’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “2014 B2C Content Marketing Benchmarks, Budgets, and Trends”. MarketingProfs team says, “Business-to-consumer (B2C) content marketing adoption is on the rise, with 60% of B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C... [Read more]

‘Understanding & Utilizing The Right Tactics For Your Display Campaign’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Understanding & Utilizing The Right Tactics For Your Display Campaign”. Konrad Feldman says, “Since the beginning of advertising itself, attribution — the science of measuring advertising effectiveness — has challenged marketers. Digital advertising promised... [Read more]

A new generation of sophisticated marketing graphics #ad

A little over a year ago, Jeremiah Villagomez released his Graphics Black Box, full of useful designs for building marketing materials and websites. Now he has just released Graphics Black Box 2, 20 modules with 367 professional marketing graphics. These graphics are brand-new, original, web-ready and are provided in three formats: PSD, PNG and JPG. For... [Read more]

‘Yahoo’s Earnings For Q3 2013′ – Business Insider

The latest article on Business Insider is titled ”Yahoo’s Earnings For Q3 2013″. Jim Edwards says, “We’re waiting for Yahoo to deliver its Q3 2013 earnings report. It’s due in the next few minutes. Refresh this page or click here for updates. Analysts are expecting earnings-per-share of 33 cents on revenues of... [Read more]

‘Twitter Reports 104% Revenue Increase’ – Business Insider

The latest article on Business Insider is titled ”Twitter Reports 104% Revenue Increase”. Jim Edwards says, “Twitter’s Q3 2013 revenue was $167 million, up 104% from the year before, according to an amended S-1 filing with the SEC. Twitter’s IPO is expected on Nov. 15. The company reported $422 million in revenue for... [Read more]

‘Social Media and The Future of Advertising’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Social Media and The Future of Advertising”. Gregory Yankelovich says, ““Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” This quote is often credited to Dr. Steuart Henderson Britt, author... [Read more]

Listbuilder Lightning: the quick list building technique #ad

Jeremy Kennedy has stumbled on a technique that he uses to quickly build his mailing list. He gets several new subscribers in a day, and does it day after day. In Listbuilder Lightning, he is showing you the exact method he uses to bring in this horde of opt-ins on his site. Kennedy shares his traffic source and his funnel system, and includes 5 short... [Read more]

‘Understanding Google Authorship, Other Rich Snippets’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Understanding Google Authorship, Other Rich Snippets”. Kunle Campbell says, “You may have noticed that when you carry out a search on Google, some results tend to show only the page title, the page URL, and a short snippet — usually the meta description — from the page. Others, however,... [Read more]

‘10 Habits of Highly Effective Email Marketers’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “10 Habits of Highly Effective Email Marketers”. Asher Elran says, “If you have established and are growing a strong contact database, email marketing can be a good way to keep in touch with them. It is a quick, direct, low-cost method of communication. Since email has become such an... [Read more]

‘Now You Can Get Twitter Direct Messages From Any Follower—If You Dare’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Now You Can Get Twitter Direct Messages From Any Follower—If You Dare”. Selena Larson says, “Twitter appears to be making the DM, or direct message, a little less exclusive, a bit easier to use—and a potential avenue for advertising spam. A new option on the Twitter settings page lets some... [Read more]

SEO Enigma: Insider techniques for top search engine rankings #ad

Jon Shawcross and Anton Nadilo have created a low-cost guide to complete search engine optimization. It’s all here, in SEO Enigma. And it’s only $9.95 during this grand opening sale. If you have tried gimmicks and tricks to improve you ranking, it’s no surprise they didn’t work. Google doesn’t like gimmicks. So Shawcross... [Read more]

‘Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined”. Seth Fiegerman says, “When it comes to referral traffic from social networks, there’s Facebook and Pinterest — and then there’s everyone else.Facebook accounted for more than 10% of overall... [Read more]

‘Google’s five questions every business should address on mobile strategy’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Google’s five questions every business should address on mobile strategy”. Christopher Ratcliff says, “Google recently launched its new mobile playbook, replacing last year’s edition, in which it gives details on how marketers can improve their mobile strategy. Here we’ll... [Read more]

‘Say Hello To The New And Improved Import Process!’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Say Hello To The New And Improved Import Process!”. Matt Hui says, “Adding subscribers to AWeber has never been easier! If you have been on the fence about switching to AWeber, here is a little something that may give you that extra little push. How about an updated import process? If you are already... [Read more]

Start your fitness business online #ad

Eleanor Ruse is a familiar name to readers of IM NewsWatch. She has created many aids to help online marketers, in various niches, to sell AmazonClickbank products. Now she has just announced Affiliate PLR Fitness Craze, which helps you tackle this $20 Billion evergreen niche. In this package she is providing: • An in-depth list for exercise equipment... [Read more]

‘A Field Guide to Moz Analytics’ – MOZ Blog

The latest MOZ blog post is titled “A Field Guide to Moz Analytics”. Matthew Brown says, “Announcing Moz Analytics, the platform that enables marketers to track all their marketing data in one place”. A Field Guide to Moz Analytics MOZ Blog  [Read more]

‘Email Marketing: Business voice system provider increases lead response rate by 100%’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: Business voice system provider increases lead response rate by 100%”. Courtney Eckerle says, “Many email marketers feel plagued by the feeling that they’re leaving business on the table, but struggle with how exactly to reach those customers. So when business... [Read more]

‘Take a Look at These Four Breathtaking New WordPress Themes’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Take a Look at These Four Breathtaking New WordPress Themes”. Jerod Morris says, “If you’re not a designer by trade or hobby, then putting a WordPress website together from scratch can feel a bit like scaling a mountain on your own (if you’ve never climbed before). Daunting. Arduous.... [Read more]

Keyword Mole: Simple Blueprint for Longtail Keyword Research #ad

If you want to use free tools to find long-tail keywords that are easy to rank for, Sean Colman’s Keyword Mole may be just the training you need. Colman guides you through the research process: • Finding a profitable website in your niche with SEO you can learn from • Checking the keywords they are ranking for • Uncovering their backlinks •... [Read more]

‘Merging Banner Ads and Performance Marketing’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Merging Banner Ads and Performance Marketing”. Pete Prestipino says, “Affiliate marketing network Avantlink has launched a new Paid Placement Bidding System which will allow publishers to streamline and automate placements of display advertising and give merchants the ability to bid... [Read more]

‘Seven Steps To A Needs-Based Marketing Strategy’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Seven Steps To A Needs-Based Marketing Strategy”. Anthony Mullen says, “Brands deals with human needs and wants. Leo Burnett, the advertising executive, said: “The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams, and... [Read more]

‘4 Best Practices for Social Advertising’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “4 Best Practices for Social Advertising”. Todd Wasserman says, “If a tree falls in the forest, it’s debatable that anyone hears it. When your ad fails on Facebook, though, there’s no confusion. It was a dud.A lack of interaction tells the tale. Clearly you paid good money to expose... [Read more]

‘Three reasons to bet on commenting for marketing ROI’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Three reasons to bet on commenting for marketing ROI”. Ryan Sommer says, ““Don’t you think dreams and the internet are similar? They are both areas where the repressed conscious mind vents.”Paprika — 2006 I recently watched a 2006 Japanese anime called... [Read more]

‘Mayer: Yahoo Passes 800M Users & Has “Erased Two Years Of Traffic Declines”’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Mayer: Yahoo Passes 800M Users & Has “Erased Two Years Of Traffic Declines””. Matt McGee says, “Global traffic to Yahoo properties hit a two-year high in September, surpassing levels that the company hasn’t seen since 2011. Yahoo CEO Marissa Mayer revealed the... [Read more]

‘Yahoo Still Doesn’t Have Any Revenue Growth’ – Business Insider

The latest article on Business Insider is titled ”Yahoo Still Doesn’t Have Any Revenue Growth”. Jay Yarow says, “Yahoo’s earnings are once again lacking any revenue growth. As you can see in this chart, revenue was down 1% on a year-over-year basis this quarter. On the company’s earnings call, CEO Marissa Mayer... [Read more]

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