IM NewsWatch, October 15, 2013 - Latest IM News including ‘Effect of Gmail Tabs on email marketing – Econsultancy' and much more...

October 15th, 2013 at 3:36 am EDT

IM NewsWatch

Tuesday, October 15, 2013

‘3 Case studies of clients generating 500%-2500% ROI and $74,486.43 in sales in 30 days’ Alex Burk’s Webinar October 17

Alex Burk is hosting a webinar on Thursday, October 17 at 6.00 pm PDT. The topic of the webinar is “3 Case studies of clients generating 500%-2500% ROI and $74,486.43 in sales in 30 days”. Burk says, “Webinar Registration My special guest will teach YOU how to profit off Facebook. He’s spent over $1 Million on Facebook Ads so he knows... [Read more]

‘The Opt-Out Email List: To Send or Not to Send?’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “The Opt-Out Email List: To Send or Not to Send?”. Karen Talavera says, “Many email marketers have the best of intentions when obtaining clear permission from people they want to email to, but their inexperience or reluctance with getting a program started can cause both permission and data... [Read more]

‘Apply for a Scholarship to Affiliate Summit West 2014’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Apply for a Scholarship to Affiliate Summit West 2014”. Collins Says, “Need help getting yourself to Affiliate Summit West 2014? We will be sponsoring up to fifty Affiliate Summit Pay it Forward Scholarships for affiliates to attend the conference for the first time. The goal of the scholarships... [Read more]

Going Live at Noon EDT: Ant Metamorphosis #ad

Oz is releasing his newest SEO creation today, Ant Metamorphosis. It’s the latest in his series of Ant products. Oz reports that with minimal content on his site, using the Ant Metamorphosis techniques, he was able to rank his site on Google’s Page 1 with only 2 backlinks. The good news is that his techniques are so simple that he says anyone... [Read more]

‘Integrating SEO, Social, PR and Content: Supercharge Your Organic Marketing‘ – Third Door Media Webinar October 22

Third Door Media is hosting a webinar on Tuesday, October 22 at 1.00 pm EDT. The topic of the webinar is “Integrating SEO, Social, PR and Content: Supercharge Your Organic Marketing”. The TDM team says, “If you want to capture an unfair slice of the Organic Media landscape you’re going to need to get your marketing teams to play... [Read more]

‘Social Marketing Strategy: The Big Picture’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Social Marketing Strategy: The Big Picture”. Austin Fracchia says, “Social marketing has become one of the most important, yet often misunderstood, concepts in advertising over the past five years. The promises of social marketing are great, and various companies and small... [Read more]

‘The Surprising Secret To Making FB EdgeRank Work For Users Or Brands’ by Rosalind Gardner

Rosalind Gardner’s latest blog post is titled “The Surprising Secret To Making FB EdgeRank Work For Users Or Brands”. Gardner says, “EdgeRank is Facebook’s clever algorithm that decides what content you will see based on your actions and the actions of others. To a certain degree, you can control your FB contents and newsfeeds as they pertain... [Read more]

SEO Enigma: Insider techniques for top search engine rankings #ad

Jon Shawcross and Anton Nadilo have created a low-cost guide to complete search engine optimization. It’s all here, in  [Read more]

‘Ten Visibility Tips for Google Plus [#infographic]’ by Denise Wakeman

Denise Wakeman’s latest blog post is titled “Ten Visibility Tips for Google Plus [#infographic]”. Wakeman says, “You joined Google+ because everyone is telling you what an amazing platform it is tomake an impact, to stand out and be recognized for the authority you have (or are building) in your field of expertise. So you’ve filled out your... [Read more]

‘5 Quick and Easy Ways to Generate eBook Ideas' – ‘The Future of Ink’ Blog

The latest article on the ‘The Future of Ink’ blog is titled “5 Quick and Easy Ways to Generate eBook Ideas?. Nina Amir says, “You know you need an ebook to boost your credibility and business, butyou don’t know where to start.You can’t even think of one idea that seems worthy of a whole book—even a short one. So, you just sit and stare... [Read more]

‘Twitter Adds Scheduled Tweets for Advertisers Only’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter Adds Scheduled Tweets for Advertisers Only”. Kurt Wagner says, “Twitter updated its advertising tools on Monday, enabling marketers to schedule and publish tweets directly from Twitter, the company announced in a blog post.Previously, advertisers had to use a third-party social media... [Read more]

Start your fitness business online #ad

Eleanor Ruse is a familiar name to readers of IM NewsWatch. She has created many aids to help online marketers, in various niches, to sell Amazon [Read more]

‘The effect of Gmail Tabs on email marketing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The effect of Gmail Tabs on email marketing”. Michael Linthorst says, “On May 29 this year, Gmail introduced the new tabbed layout. For many email marketers this was a major concern as this raised questions on the effectiveness and ROI of their email marketing activities. Would... [Read more]

’6 Stupid Content Promotion Mistakes No Marketer Should Make’ – HubSpot

The latest article on HubSpot blog is titled ”6 Stupid Content Promotion Mistakes No Marketer Should Make”. Lisa Toner says, “We’ve all been there: You’ve created a piece of content — a blog, an ebook, a report, a video — with expectations of high volume traction … and then nothing happens. It sucks. You... [Read more]

‘How Social Data Changes Everything We Know About Marketing Strategies’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How Social Data Changes Everything We Know About Marketing Strategies”. John Elkaim says, “The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the... [Read more]

Keyword Mole: Simple Blueprint for Longtail Keyword Research #ad

If you want to use free tools to find long-tail keywords that are easy to rank for, Sean Colman’s Keyword Mole may be just the training you need. Colman guides you through the research process: • Finding a profitable website in your niche with SEO you can learn from • Checking the keywords they are ranking for • Uncovering their... [Read more]

‘Could chaos theory explain patterns of influence on social media?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Could chaos theory explain patterns of influence on social media?”. Nicolas Chabot says, “Since we started to work on mapping influence patterns, I have been wondering if we could find easy recognizable patterns in influence maps. If so, we could probably predict influence... [Read more]

‘Google Wants Your Data In The Cloud … But Only The Google Cloud’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Google Wants Your Data In The Cloud … But Only The Google Cloud”. Matt Asay says, “For years Google has been telling us to trust the cloud with our sensitive data. From Google Apps to Google Drive, Google dreams of a world where all our lives in the cloud. In Google’s cloud, that... [Read more]

‘Why Facebook Might Beat Google At The Online Advertising Game’ – ‘Entrepreneurs-Journey’ Blog

The latest ‘Entrepreneurs-Journey’ blog post is titled “Why Facebook Might Beat Google At The Online Advertising Game”. Yaro Starak says, “During the few years I was running CrankyAds, an advertising management tool for bloggers, I spent quite a bit of time researching the online advertising space. One of my primary goals for this research... [Read more]

WP AutoLead: Capture leads through surveys #ad

People enjoy giving their opinions. Ask them: • What’s the weather like? • Who’s going to win the World Series? • When is the government shutdown going to end? etc., and they will tell you. This interest in sharing an opinion works in your favor. After all, one of the most important factors in your marketing success is understanding... [Read more]

‘Don’t Want Your Face Plastered All Over Google? You Have a Few Options’ – HubSpot

The latest article on HubSpot blog is titled ”Don’t Want Your Face Plastered All Over Google? You Have a Few Options”. Corey Eridon says, “Last week, Google announced it’d be using users’ pictures (age 18+ only) in its advertisements, starting November 11, 2013. Great. Oh, and it’s not just your face —... [Read more]

‘Ultimate Guide to Google Penalty Removal’ – MOZ Blog

The latest MOZ blog post is titled “Ultimate Guide to Google Penalty Removal”. Lewis Sellers says, “A few months back, I wrote an article on Moz all about a penalty our web agency received for unnatural links pointing to our website. At first, this was a bit of a shock to the system, but since then, we’ve learned so much about Google’s... [Read more]

‘99 Ways to Market Your Art’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “99 Ways to Market Your Art”. Leanne Regalla says, “You’re an artist — a writer, musician, illustrator, or dancer. Maybe you’re into doll sculpting, keepsake jewelry making, fashion photography, plein air painting, or composing ambient electronica. You’re pretty brave when it comes... [Read more]

Source Code Gold Mine v. 14 Builds 10 businesses for you #ad

For 6 or 7 years, Jeremy Burns has been creating content for other people to sell. About twice a year he offers 10 or so PLR packages bundled into what he calls a Source Code Gold Mine. He just announced his 14th edition of this perennial favorite. As in the past, in Source Code Gold Mine v. 14, you get 10 products you can put your name on and sell.... [Read more]

‘Email Marketing: Promotional vs. letter-style test increases conversion 181%’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Promotional vs. letter-style test increases conversion 181%”. John Tackett says, “At the heart of email marketing campaigns, it often seems as if a tug-of-war is being waged. On one side, you have gaining attention as a tactic and on the other, you have using conversation. But,... [Read more]

Reminder – ‘Cross-Channel Strategies for Understanding and Engaging Your Customer Across All Touchpoints‘ StrongView Webinar October 30

This is second last chance to remind you about StrongView’s webinar on Wednesday, October 30 at 2.00 pm EDT. The topic of the webinar is “Cross-Channel Strategies for Understanding and Engaging Your Customer Across All Touchpoints”. The StrongView team says, “Are you marketing in the now? Sounds New Age, but it’s what consumers... [Read more]

‘8 Innovative LinkedIn Marketing Campaigns’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “8 Innovative LinkedIn Marketing Campaigns”. Todd Wasserman says, “It is now conventional wisdom that any marketer worth her salt is actively marketing her brand on Facebook and Twitter. But LinkedIn?The buttoned-down social network may have more than 238 million users, but it’s not generally... [Read more]

‘SEO is D.E.A.D.’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “SEO is D.E.A.D.”. Andrew Girdwood says, “Despite the danger of over simplification, I rather like the acronym D.E.A.D. as a reminder on how to approach modern, multi-signalled, SEO. It’s not really dead btw… Data has always been important for SEO. Even now when... [Read more]

‘Email Open Rates and Click Rates Fell in 2Q13’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Email Open Rates and Click Rates Fell in 2Q13”. Ayaz Nanji says, “Email open rates decreased 8.3% in 2Q13 from 1Q13 levels, but increased 11.5% over the equivalent period in 2012, resulting in an overall average open rate of 28.5%, according to Epsilon‘s quarterly email trends and benchmark report. The... [Read more]

’17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)’ – HubSpot

The latest article on HubSpot blog is titled ”17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)”. Maggie Hibma says, “As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while,... [Read more]

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