Ryan Hart says, “Every March, children run around, eagerly filling baskets with Easter eggs. The eggs come in all sorts of colors and sizes, some hard to find, some more easily discovered. The ritual continues every year with the Easter Bunny (or parents in rarer cases) hiding eggs to impart joy and wonder in innocent children. One can analogize... [Read more]

Lindsay Kolowich says, “Tweets, by nature, have very short lifespans. Every time you post a new tweet, it has only minutes in the spotlight before getting drowned out by newer tweets. In fact, every second, 9,100 new tweets are posted by Twitter users around the globe. That’s a lot of content you never get to see. How do you find the... [Read more]

Stephanie Carr says, “It’s hard to believe that, just five years ago, two twenty-somethings launched a simple iPhone app called Instagram. Five years and a $1bn acquisition later, Instagram is now a booming success as part of Facebook, imagining a world more connected through photos. Are digital marketers witnessing a watershed moment for Instagram?... [Read more]

You never want to have your website hacked. It’s even worse than having your PC hacked. The problem is that some hackers are very clever, and probe any weakness in your defenses in your site that they can find. By the way, WordPress sites are especially vulnerable. When they probe many WordPress sites they find abundant opportunities to penetrate... [Read more]

Karissa Bell says, “If your Facebook News Feed isn’t already filled with videos, that may soon change. A series of new experimental video features, which Facebook announced Tuesday, include a dedicated feed for videos and a new picture-in-picture player for multitasking. The new features are meant to “give people more flexibility... [Read more]

Jack Simpson says, “With ad blocking being such a talking point in the digital marketing world at the moment, there has been much debate around what advertisers and publishers could do to help tackle the problem. One thing that has almost certainly contributed to the rising popularity of ad blocking software is the fact that many publishers... [Read more]

Brad Anderson says, “Programmatic advertising allows advertisers interested in pay per impression (PPI) and pay per click (PPC) digital ads to set parameters such as bid price, network reach, demographic target, budget and campaign goals within an advertising platform, then rely on sophisticated algorithms to automatically bid on and place ads... [Read more]

Fachrul Stream is a WordPress product developer, focusing on products that help marketers present their business online in a favorable light so their offers get the best possible response. His latest marketing tool is his new Mega Builder WordPress Theme package. This is a theme that is so flexible that it seems like a dozen themes in one. Whether you... [Read more]

James E. Hein says, “Gone are the days when search engine optimization was enough to land your website onto Google’s good graces. Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines’ approval and ultimately win the heart of online users. Given the important role content marketing... [Read more]

Jerod Morris says, “The goal of running an online business built around digital products and services is as old as the Internet itself. And there are no secrets or shortcuts. There are: Tried-and-true models for developing an online business the smart way Technology solutions that simplify strategy implementation and make execution more efficient... [Read more]

Until now, building review sites for Amazon products was a painfully slow process. First you need to find the right keywords and the you need to choose the right products to review for these keywords... [Read more]

Greg Brown says, “You’ve heard it before: The web is a noisy, noisy place. People are inundated with content all day long, from every direction. Did you know the average person around the world spends 490 minutes of their daysconsuming media, with 109 of those minutes taken up by the web? And, that every minutepeople process 4 million Google... [Read more]

Paddy Morgan says, “Not all links are created equal. One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Otherwise it would just be a free for all, and everyone would be trying to get as many links as they can... [Read more]

Asha Saxena says, “When it comes to running a startup, spreading your brand awareness should be your primary goal. Depending on your startup’s industry, a multi pronged social media attack may appeal to and build loyalty in your customer base. However, a more nuanced plan is much more effective than simply blanketing the market. Sites such... [Read more]

As we reported Tuesday, Peter Garety released his new keyword research tool, his 'P1 Targeting App'. He made 3 licenses available: 1. The Get it Started license, which lets you do 5 searches per day with results capped at 3000 keywords... [Read more]

Ben Davis says, “GIF and video backgrounds are spreading. Focus on enjoyable customer experiences has led many to create focused, unfussy websites that provide clear messages and unforgettable images. Open source platforms and social media have played a large part in perpetuating this trend. The rise of the smartphone means we’re more... [Read more]

Jaykishan Panchal says, “With the retail going digital and the digital media coming to retail, we cannot predict any single technological breakthrough to last forever. The most convenient discovery of any time replaces its predecessor. Beacons are a new adjunct to the digital marketing domain. They are small, Bluetooth low-energy devices that... [Read more]

Pamela Wilson says, “This is an ode to your visual cortex. It’s a little unsung hero that sits, unassuming, at the back of your brain. It’s small — almost hidden — but it dominates your senses and creates the world around you. And it’s hungry. You see, your visual cortex is fast. It processes visual information faster than the rest... [Read more]

If you are looking for an elegant theme for building video sites, Yoedi Wahyudi has a new theme that can simplify your work and improve your monetization... [Read more]

Entrepreneur team says, “Twitter Inc said it would lay off up to 336 employees, or about 8 percent of its global workforce, as part of a plan to streamline operations. The layoffs, mainly in the company’s product and engineering functions, come about a week after the microblogging service provider appointed co-founder Jack Dorsey its permanent... [Read more]

Justin P Lambert says, “When Periscope, the live streaming video app, came out earlier this year with the hefty support of its newly connected parent company, Twitter, everyone in the marketing world had to pause to take notice. In some cases, we stopped there, labeling it yet another flash-in-the-pan flavor of the month social app. But others... [Read more]

Erik Kangas says, “Have you ever read through an email written in a very small font and instantly felt overwhelmed? What about when the email is in ALL CAPS? The truth is, most of us communicate through a computer screen or mobile device on a daily basis. It can be hard to understand how someone portrays himself or herself without an assortment... [Read more]

Cynthia Johnson says, “Is email marketing dead? The consensus among business leaders and so-called cutting-edge marketers who’ve gone all in on social media, YouTube videos, podcasting, and other forms of digital communication would be, “yes.” However, that is not the case. In reality, the humble email hasn’t gone anywhere. Quite... [Read more]

Verónica Maria Jarski says, “Today’s marketers must keep abreast of their marketing numbers—budgets, measurement, and metrics. The following infographic by Captora can help you see how your marketing strategy numbers add up. One way is to test your content. Are your landing pages optimized? “Correct targeting and testing methods... [Read more]

Ginny Marvin says, “Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual shopping destination. Citing a survey showing that nearly half of people come to Facebook to actively look for products, the company announced new initiatives to make it easier for users to... [Read more]

Baer says, “The Twitterverse made many big announcements this week, and we have been watching everything unfold. On Monday, the social networking giant announced its appointment of co-founder, Jack Dorsey, as CEO. Twitter’s board of directors began the search back in June, after former chief executive, Dick Costello, stepped down. With Dorsey... [Read more]

Ben Harper says, “Content marketing is not typically aligned with lean production – a scientific method of eliminating waste within a manufacturing system – but thinking lean has strategic advantages for content marketers. Lean methodology, formalized in the book The Lean Startup by Eric Reis, applies to organizations of all sizes and all... [Read more]