Jeanne Jennings says, “This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? I love email marketing. It makes me really sad when I see a small business trying to leverage the power of the channel making small mistakes which could be the difference between success... [Read more]

Allison Howen says, “It’s not even November, yet the holiday shopping trends are already beginning to arrive. According to new data from commerce technology platform MarketLive’s annual online shopper survey for the 2014 holiday retail season, 36 percent of shoppers intend to purchase gifts via their mobile devices, which is up 29 percent... [Read more]

Craig Brockman says, “The following is a reprint of an article that was featured in The Internet Retailer “2015 Leading Vendors to the Top 1,000” where Experian Marketing Services ranked #1 for Email Marketing. Whether it’s comparison shopping on their smartphone while running errands, exchanging opinions about a product on social media... [Read more]

Mike Koenigs and Pam Hendrickson just announced their latest product late on Monday, Publish and Profit. But, before checking out the product details, take advantage of 3 free training videos they have produced on Writing a book in 30 days. They will give you confidence that you can do it too. How you can get your book started and use it for your future. How... [Read more]

Pamella Neely says, “Could Facebook be gone next year, or bigger than ever? Despite all the predictions about Facebook, there are two things that are definitely true about it. First, Facebook’s organic reach has dropped to single digits for most pages. Second, organic reach is never coming back to its earlier levels. The chart below shows this... [Read more]

Emily Everette says, “If you’re here, you probably spend a good chunk of your time reading up on marketing and digital to stay current. Social media marketing certainly feels like the wave of the future; every day there are 10 more reasons to focus your time (and budget) on connecting socially to grow your business. It’s a common topic here on... [Read more]

Greg Sterling says, “According to a new holiday shopping survey sponsored by e-commerce platformMarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year. The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend... [Read more]

This fascinating new software, Video Alchemy, lets you turn any article, your own, PLR or curated from the internet, into a video. It works the way you want to work: • It’s Super-Fast It makes animated, talking videos (in any language) in less than 2 minutes. • It’s Easy To Use You will finish your video in just a few clicks, with... [Read more]

Neil Patel says, “In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. To gain the attention of smart algorithms and smarter people, that content might need to be on the longer side, too“. How to Write... [Read more]

Olivia Dello Buono says, “Trying to keep up with the it-apps of the moment can be an overwhelming endeavor. And when every up-and-coming social network is being dubbed “the next Facebook”, it’s easy for a small business owner to feel spread too thin. So how do you determine which social network is the right choice for your business? And furthermore,... [Read more]

Demian Farnworth says, “Think about this for a moment. Your favorite podcasts. This American Life. WTF with Marc Maron. Pat Flynn’s Smart Passive Income. Every single one of them started at the bottom. Every single one of them started in obscurity. Every single one of them started without an audience”. How to Stand Out in a World of Dull Podcasts ‘Copyblogger’... [Read more]

Three online marketers well-known to readers of IM NewsWatch, (Tom Yevsikov, Gaurab Borah and Venkata Ramana, have combined their knowledge to produce a handbook for building your commissions for your online affiliate sales, called Commission Kaboom. They report that by using these methods they are regularly making hundreds of dollars per day (occasionally... [Read more]

Ben Davis says, “Once upon a time, the success of an article was judged by how interesting it was to read. Of course, front page splashes, naked girls and free giveaways had an impact on print sales, but so, too, did regular columnists of quality and serialised work. Essentially, serving your audience was thought to be important and publications... [Read more]

Josh Wilson says, “Last week, I wrote about the importance of considering the value exchange scale in your marketing campaigns. I explained how increasing the perceived value of a product to your consumer can transform something as simple as a rock found in your backyard into the must-have toy sensation of the season — the Pet Rock. This week,... [Read more]

Matthre Barby says, “Five months ago, I decided (at long last) that I was going to start up my own food blog ( Pescetarian Kitchen). Both my partner, Laura, and I had wanted to do this for some time, as we’re real foodies, so we started to do a little research into the practicalities of it. One of the other motivations for starting our blog,... [Read more]

Matt McDonald has become an expert in online video.  Over the last 2-3 years he has created several online video players, and they have earned him a reputation for quality work.... [Read more]

Chow says, “After months of rumors and leaked screenshots, Microsoft finally announced Windows 10 a short while ago. Everyone knew that Microsoft was working on the next version of its operating system and while the official retail release won’t be until next year, the Technical Preview is available for download right now. If you are an Internet... [Read more]

Stacey MacDougall says, “Choosing the domain name for your business website can be one of the most exciting aspects of gaining an online presence. It’s the equivalent of giving your online business a home. And what do physical and online real estate have in common? The importance of location, location, location. So, when it comes to giving your... [Read more]

Travis Wright says, “As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago, and since then, I use it almost daily. Why? It’s the best content analytics and curation tool that I’ve ever come across. It’s helpful for community managers who are looking for... [Read more]

There are many people who have web sites in your niche. The smart ones have mailing lists of people interested in their site, and many times those people have already bought something from their site.... [Read more]

Jeff Rajeck says, “Facebook’s ad engine is easy to use, but difficult to master. Here’s a few ‘secret’ features which may surprise even an experienced Facebook marketer. Facebook is good at secrets. Often it rolls out functionality without telling anyone but its closest partners. Then the new functionality slowly leaks into... [Read more]

Allison Howen says, “The 2014 holiday season is quickly approaching, but before retailers put the finishing touches on their Black Friday campaigns, there is another holiday that needs attention – Halloween. Halloween is a holiday that is celebrated by many, with the National Retail Federation revealing that consumer spending is estimated to... [Read more]

Amber Cebull says, “I hate Fantasy Football. Every year someone talks me into joining their league and inevitably I end up screaming at the TV, begging quarterbacks to pass to my top rated receivers and backs who end up getting hurt, benched or worse–arrested. I’m sporting a 1-4 record right now in my fantasy league, despite having some... [Read more]

Barry Rodgers is giving away his 'Exit Splash Generation Software' as a "getting to know you" gesture. He wants you to know him and appreciate the quality of his products. He assumes that if you like this one, you will eventually buy more from him... [Read more]

David Mihm says, “Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year’s Local Search Ranking Factors survey results. Here they are!   Hard to believe, but this is the seventh year I’ve conducted this survey—local search has come a long way since the early days of the 10-pack... [Read more]

Google announced its intention to jump from 32-bit to 64-bit in its conference for developers in June. It is expected to released its first physical product based on 64-bits (a new Nexus phone) in a few weeks. There are several advantages to using a 64-bit processor in a product: • It’s faster • It includes more “registers”... [Read more]

Andy Curry says, “In “Do-it-yourself SEO: Dos and Dont’s for Backlinks,” my article last month, I discussed “anchor text,” which is the text that is a clickable link from one web page to another. Anchor text can be anything, really. For a link to a Realtor’s website in Charlottesville, Virginia, anchor text could be, for example:... [Read more]