Justin P Lambert says, “When Periscope, the live streaming video app, came out earlier this year with the hefty support of its newly connected parent company, Twitter, everyone in the marketing world had to pause to take notice. In some cases, we stopped there, labeling it yet another flash-in-the-pan flavor of the month social app. But others... [Read more]

Erik Kangas says, “Have you ever read through an email written in a very small font and instantly felt overwhelmed? What about when the email is in ALL CAPS? The truth is, most of us communicate through a computer screen or mobile device on a daily basis. It can be hard to understand how someone portrays himself or herself without an assortment... [Read more]

Cynthia Johnson says, “Is email marketing dead? The consensus among business leaders and so-called cutting-edge marketers who’ve gone all in on social media, YouTube videos, podcasting, and other forms of digital communication would be, “yes.” However, that is not the case. In reality, the humble email hasn’t gone anywhere. Quite... [Read more]

Fachrul Stream is a WordPress product developer, focusing on products that help marketers present their business online in a favorable light so their offers get the best possible response. His latest marketing tool is his new Mega Builder WordPress Theme package. This is a theme that is so flexible that it seems like a dozen themes in one. Whether you... [Read more]

Verónica Maria Jarski says, “Today’s marketers must keep abreast of their marketing numbers—budgets, measurement, and metrics. The following infographic by Captora can help you see how your marketing strategy numbers add up. One way is to test your content. Are your landing pages optimized? “Correct targeting and testing methods... [Read more]

Ginny Marvin says, “Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual shopping destination. Citing a survey showing that nearly half of people come to Facebook to actively look for products, the company announced new initiatives to make it easier for users to... [Read more]

Baer says, “The Twitterverse made many big announcements this week, and we have been watching everything unfold. On Monday, the social networking giant announced its appointment of co-founder, Jack Dorsey, as CEO. Twitter’s board of directors began the search back in June, after former chief executive, Dick Costello, stepped down. With Dorsey... [Read more]

Until now, building review sites for Amazon products was a painfully slow process. First you need to find the right keywords and the you need to choose the right products to review for these keywords... [Read more]

Ben Harper says, “Content marketing is not typically aligned with lean production – a scientific method of eliminating waste within a manufacturing system – but thinking lean has strategic advantages for content marketers. Lean methodology, formalized in the book The Lean Startup by Eric Reis, applies to organizations of all sizes and all... [Read more]

Nathan Thompson says, “How does one end up with a list of 300k inactive users? Between his bestselling 4-Hour book series, popular 4-Hour Workweek blog and investing in and advising top tech companies such as Uber and Twitter, it’s difficult to deny that Tim Ferriss knows a thing or two about optimization. Collecting nearly 300k email subscribers... [Read more]

Tyler Perry says, “Startups love to talk about being in “stealth mode.” It sounds so sexy, clandestine and illicit, doesn’t it? The realities of “stealth” are not always so sexy. In fact, it’s fairly debatable if companies should even operate in stealth. Some startups want to stay super secretive to prevent... [Read more]

As we reported Tuesday, Peter Garety released his new keyword research tool, his 'P1 Targeting App'. He made 3 licenses available: 1. The Get it Started license, which lets you do 5 searches per day with results capped at 3000 keywords... [Read more]

Arie Shpanya says, “The ecommerce landscape is a competitive one. To guarantee success online, retailers can get help from various resources that will improve their presence. This help usually comes from third party add-ons that specialize in different aspects of an ecommerce business. Selling online can feel like a juggling act. You have to... [Read more]

Carson Ward says, “A friend of mine recently asked me to review and explain a series of site recommendations sent over by a well-known digital marketing agency with roots in SEO. We talked through the (generally good) recommendations for content and search optimization, and then we got to this: “* Mobile accounts for 53% of your traffic.... [Read more]

Ginny Marvin says, “As retailers are gearing up for a holiday sales surge, the National Retail Federation announced Thursday that it expects sales to increase 3.7 percent to $630.5 billion in November and December, down slightly from last year’s robust increase of 4.1 percent over 2013. Online sales are once again expected outpace... [Read more]

If you are looking for an elegant theme for building video sites,  Yoedi Wahyudi has a new theme that can simplify your work and improve your monetization... [Read more]

Entrepreneur team says, “Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app. In an effort to move further into e-commerce and compete with Amazon Inc’s retail offerings, Facebook announced Monday it is testing several ad features that allow users to shop directly through... [Read more]

Megan Hannay says, “Brand storytelling is an ongoing conversation between a company and its customers. Brand backstory, on the other hand, is a foundation. It’s the tale of what came before the hit blog or product. It’s the story of why the company is what it is today. Compelling backstories are the roots from which brand lore grows – a... [Read more]

Baer says, “Much like the old saying that compares new friends to silver and old friends to gold, current customers are often your best customers. Unless you’re a monopoly or a bloated government agency, logic dictates that you must strive to keep your current clients happy. After all, the only thing that spreads faster than good news is a bad reputation.... [Read more]

If you are using an expensive service to collect leads, there's now an alternative that can match the performance of the expensive solutions without the high price tag... [Read more]

Patrick Kulp says, “Facebook will soon start looking more and more like an online shopping mall. The social network said Monday that it is adding a new mobile “shopping” tab where you can buy clothes, electronics and other items without ever leaving Facebook’s confines. The company is also rolling out new ad formats that let... [Read more]

Jack Simpson says, “Since the announcement that Apple would allow ad blocking software on the latest version of its operating system, it’s hard to browse the internet without stumbling across a discussion on this topic. The debate on how to manage the rise of ad blocking has been fierce so far. Publishers are worried their industry will fold... [Read more]

Alex Bashinsky says, “Let’s face it. Your primary purpose in writing blog posts is not to capture Facebook “likes” or get ranked. You’re writing a blog for strategic business purposes. You want the content to achieve something. You want to increase your conversions – to put a direct value on the time invested in blogging. Writing blog... [Read more]

Aaron Agius says, “The amount of content created and shared on the internet these days is huge. And by huge, I mean mind-bogglingly huge. Every single minute, more than 200 million emails are sent, more than 72 hours of video are uploaded to YouTube, and more than 220,000 photos are shared on Instagram. Not to mention the 2.5 million pieces of... [Read more]

Greg Sterling says, “The question hanging over Virtual Reality (VR) is whether it will truly become “the next great technology platform that’s going to define the way we all connect in the future,” as Facebook CEO Mark Zuckerberg has predicted. One can liken Facebook’s roughly $2 billion acquisition of Oculus in 2014 to Google’s $1.65... [Read more]

Sujan Patel says, “Fall is upon us, with the holidays waiting right around the corner. Holidays are a perfect time to connect with your prospects and celebrate those feelings of camaraderie, gratitude and interconnectedness. Marketers can leverage these feelings to deeply engage with their customers on an emotional level and build trust and... [Read more]

Anjali Lai says, “This week Facebook released “Reactions” for two pilot markets: Ireland and Spain. The new reactions available for posts? Love, haha, yay, wow, sad, and angry. Myself and Forrester analysts Jennifer Wise, Samantha Ngo, Brigitte Majewski across mobile, social, and advertising pow-wowed on this new addition. Here are our... [Read more]

John Dukes says, “One of your goals as an ecommerce store owner is to remove as much friction as possible, right? When you know where your customers are hanging out, you should be able to set up shop right there. That’s why the Facebook store option is such an important opportunity. Rather than crossing your fingers that your Facebook fans... [Read more]