IM NewsWatch, October 11, 2013 - Latest IM News including ‘What Google Hummingbird Means for Content Marketing’ – MarketingProfs' and much more...
October 11th, 2013 at 3:40 am EST‘What Google Hummingbird Means for Content Marketing’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “What Google Hummingbird Means for Content Marketing”. Paul Sanders says, “It’s been a busy few weeks for SEO, content marketing, and digital marketers. Google delivered a one-two punch, announcing that organic keyword data will no longer be available and that it has released the Hummingbird... [Read more]
‘Lies, Damned Lies & Email Best Practices’ – ‘Marketing Land’ Article
The latest article on ’Marketing Land’ is titled “Lies, Damned Lies & Email Best Practices”. Tom Sather says, “It isn’t often that one challenges best practices. They are called best practices because they are apparently the best. In 2008, Return Path conducted a subscriber experience study to see which businesses... [Read more]
‘Here’s A Glimpse Inside Amazon’s Secretive $800 Million Ad Business’ – Business Insider
The latest article on Business Insider is titled ”Here’s A Glimpse Inside Amazon’s Secretive $800 Million Ad Business”. Aaron Taube says, “Amazon founder and CEO Jeff Bezos One of the big stories in advertising this past year has been the emergence of Amazon’s real-time bidding ad exchange as both an important... [Read more]
WP AutoLead: Capture leads through questions #ad
People enjoy giving their opinions. Ask them: • What’s the weather like? • Who’s going to win the World Series? • When is the government shutdown going to end? etc., and they will tell you. This interest in sharing an opinion works in your favor. After all, one of the most important factors in your marketing success is understanding... [Read more]
‘How to Turn Your Website into a Profit Center’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “How to Turn Your Website into a Profit Center”. Krista Magidson says, “So often, small business owners come across this issue…they build the website, optimize the content and wonder why they don’t have droves of clients visiting the site. Or worse, they build a website... [Read more]
‘Common Mistakes Made by Beginning Bloggers …and 5 Tips to Fix Them’ by Patsi Krackoff
Patsi Krackoff’s latest blog post is titled “Common Mistakes Made by Beginning Bloggers …and 5 Tips to Fix Them”. Krackoff says, “When you first start a business blog, it’s easy to make a few blogging mistakes. While it seems like nearly every business already has a blog, new blogs are popping up every day. If you’re just getting your... [Read more]
‘5 Beautiful Business Blog Designs’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “5 Beautiful Business Blog Designs”. Allison Howen says, “Blogs provide great value to digital enterprises. Not only can blog content be used for marketing initiatives on other channels (like social or email) and as a website traffic driver, but it can also help a brand generate trust... [Read more]
Source Code Gold Mine v. 14 Sneak Preview now open #ad
For 6 or 7 years, Jeremy Burns has been creating content for other people to sell. About twice a year he offers 10 or so PLR packages bundled into what he calls a Source Code Gold Mine. He just announced his 14th edition of this perennial favorite. As in the past, in Source Code Gold Mine v. 14, you get 10 products you can put your name on and sell.... [Read more]
‘Twitter Gets Bigger With An Android Tablet App’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Twitter Gets Bigger With An Android Tablet App”. RW Editors say, “Today Twitter announced a new application optimized for Android tablet users. The application features a multi-screen view, Twitter widget, and the ability to doodle on your tweets to illustrate them. Twitter for Android Tablets... [Read more]
‘Facebook Tweaks Privacy: You Can No Longer Hide From Search’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “Facebook Tweaks Privacy: You Can No Longer Hide From Search”. Kurt Wagner says, “Facebook tweaked its privacy settings Thursday and will no longer allow users to completely hide from others searching for them on the site. In other words, with few exceptions, we’re all now searchable on... [Read more]
‘Google Trusted Stores: the good, the bad, the inevitable’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Google Trusted Stores: the good, the bad, the inevitable”. Charity Stebbins says, “Setting your brand apart from the rest is practically the definition of marketing. Given the strict parameters of advertising on Google, the gatekeeper of the vast digital market, it can be... [Read more]
31,000 Opt-in Subscribers in under 2 months. Really. #ad
Dave Gruber (“China Dave”) says he built a list of 31,525 subscribers in 59 days, and he want to show you how in his new training, 31k Subscribers. And, he says, he will show you how to make $700 in commissions in a single day while you are doing it. There are three steps to his training: Phase #1: List Building Preparation Phase #2: Optin... [Read more]
’51 Ridiculous Keywords Google Won’t Let Me Track Anymore’ – HubSpot
The latest article on HubSpot blog is titled ”51 Ridiculous Keywords Google Won’t Let Me Track Anymore”. Sam Mallikarjunan says, “It’s been a busy month for Google, the 50 billion pound gorilla of the search world. Even my dog, Zoe, got in on the analysis. She wrote an article for her blog (that’s right, she... [Read more]
‘Should You Be Worried About Google’s Hummingbird Update?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Should You Be Worried About Google’s Hummingbird Update?”. Chris Laub says, “Over the last few months Google has secretly rolled out an algorithmic update called “Hummingbird.” Upon hearing of it, many in the SEO community panicked, fearing they were at the mercy of another... [Read more]
‘5 Tricks to Finally Achieve Inbox Zero’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “5 Tricks to Finally Achieve Inbox Zero”. Zoe Fox says, “Reaching inbox zero is like the Holy Grail of digital lifestyle. As the number of unread messages steadily increases, so does your unshakable feeling of spiraling down a never-ending tunnel of doom.We know what you’re thinking: There’s... [Read more]
The Cash Box Blueprint: 4 steps to online business success #ad
You probably have heard of Alex Jeffreys, one of England’s top online marketers. He has been building his online businesses for years. And over that time, he has discovered a number of break-through marketing techniques. A few months ago, he modified the way he sold his products online, even though there was nothing wrong with his prior business... [Read more]
‘Six principles of psychology which affect analytics and decision making’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Six principles of psychology which affect analytics and decision making”. Graham Charlton says, “The success of analytics within a business is not just about numbers, technology and processes, it’s about how we integrate between analysts and marketers. This was the... [Read more]
‘Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro’ – HubSpot
The latest article on HubSpot blog is titled ”Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro”. Ginny Soskey says, “In marketing, there’s still a huge misconception about Pinterest. Some marketers think that it’s useless — just another fad network that people are getting in... [Read more]
‘Mega-SERP: A Visual Guide to Google’ – MOZ Blog
The latest MOZ blog post is titled “Mega-SERP: A Visual Guide to Google”. Dr. Peter J. Meyers says, “Have you ever wondered what a Google result would look like if they put all of the SERP features on one page? Wonder no more. I present to you Mega-SERP, sponsored by my obsession with tacos”. Mega-SERP: A Visual Guide to Google MOZ Blog [Read more]
Google Hangouts, the newest tool for social marketing #ad
Alex Mandossian has been training marketers for success for years. During this week, he is offering you a chance to get in on the early stages of Google Hangouts so you can grow your expertise as these hangouts become more popular. He calls this new training program Hangout Marketing Challenge. This is a 90 day coaching program that shows you how to... [Read more]
‘5 Reasons You Should Embrace Rejection’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “5 Reasons You Should Embrace Rejection”. Linda Formichelli says, “Chances are, you read the title of this post and huffed, “I hate rejection! Rejection, I will dance upon your grave!” The good news is that you’ll never stop experiencing rejection, so you won’t have to be shining... [Read more]
‘Testing and Optimization: Looking past conversion rates for customer insights’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Testing and Optimization: Looking past conversion rates for customer insights”. Matthew Hertzman says, “Performing a radical redesign can be a daunting endeavor. You really can’t tell what changes are helping or hurting your conversion rates when you look at the data. But, what if... [Read more]
‘Data Management Platforms—Using Big Data to Power Marketing Performance’ eMarketer Webinar October 24
eMarketer is hosting a webinar on Thursday, October 24 at 1.00 pm EDT. The topic of the webinar is “Data Management Platforms—Using Big Data to Power Marketing Performance”. eMarketer team says, “Data is imperative to today’s digital advertising ecosystem, and everything from media planning to analytics—and every campaign execution... [Read more]
Secret Traffic Source Online Millionaires use #ad
Dave Gruber a.k.a. China Dave and his partner, Matt Bacak, have put together a report on How to get Cheap, Bulk-Rate Traffic. It’s their Secret Traffic Source of Millionaires report. They report that using this traffic source, you can get 1000 views of your ad for just $17. That’s less than 2 cents per view. He recommends this CPV (“cost... [Read more]
Download: Silverpop’s ‘Gmail Tabs: Impact on Email Marketing and Strategies to Respond’ eBook
Silverpop has released a free ebook titled “Gmail Tabs: Impact on Email Marketing and Strategies to Respond”. The Silverpop team says, “Since Google launched its new Gmail Tabs functionality in May 2013, much of the marketing world has been grabbing at quick-fix tactics unlikely to provide the desired short- or long-term results as... [Read more]
‘5 Steps to Better Social Media Content Today’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “5 Steps to Better Social Media Content Today”. John Anderson says, “Social media has always been about the people, the individuals who care enough to go online and interact with their peers and share pieces of themselves with everyone. This is the hub of the people, for the people, by... [Read more]
‘iPads Have Crippled the Growth of PC Sales’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “iPads Have Crippled the Growth of PC Sales”. Zoe Fox says, “Sales of PCs were on the rise in 2010 — that is, until the iPad‘s release on April 3 of that year.Since the launch of the signature Apple tablet, the quarterly growth of PC sales has fallen drastically. By 2012, PC sales... [Read more]
‘Autotrader on integrating SEO, PPC and social’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Autotrader on integrating SEO, PPC and social”. Ben Davis says, “Organic search is pretty vital for any business, PPC ads are increasingly clicked on by a higher proportion of searchers, and with Google Hummingbird, social is likely to become more important for long tail search... [Read more]
’10 Nonprofits That Are Totally Nailing Pinterest Marketing’ – HubSpot
The latest article on HubSpot blog is titled ”10 Nonprofits That Are Totally Nailing Pinterest Marketing”. Taylor Corrado says, “There are many reasons why visual content is becoming more widely used in online marketing,including these 19 statistics. However, it’s especially important for nonprofits because every person who... [Read more]
‘Social Media Spam Up 355%’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Social Media Spam Up 355%”. Ayaz Nanji says, “From January to June of 2013, there was a 355% growth of spam to the typical social media account, according to a recent study by Nexgate. The report, which was based on an analysis of 60 million pieces of unique content written by over 25 million... [Read more]