IM NewsWatch, October 10, 2014 - ‘How to Innovate Your Email Marketing – MarketingProfs' and much more...

October 10th, 2014 at 7:09 am EST

IM NewsWatch

Thursday, October 10, 2014

‘The Future of Search: Drive Big Profits with Competitive Intelligence’ Business 2 Community Webinar October 16

The ‘Business 2 Community’ team says, “Join SEMrush and Startup Marketing Conference on Thursday, Oct. 16 at 2:00 pm for the webinar, Your Future in Search. In this webinar, search marketing experts Michael Stricker and Jamie Smith will present the essential steps for startup success using organic and paid search engine marketing. Entrepreneurs... [Read more]

‘Snapchat’s New Ads Will Allow Marketers To Purchase Untargeted, Vanishing Placements’ – ‘Marketing Land’ Article

Greg Finn says, “The insanely popular temporary photo and video sharing network Snapchat is on the verge of monetizing the service according to CEO Evan Spiegel. Since turning down Facebook’s roughly $3 billion dollar offer, the social network has been valued near $10 billion dollars, but has yet to capitalize through advertising. According... [Read more]

‘How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign’ – ‘MarketingProfs’ Blog

Michael Fisher says, “There’s still room for innovation in email marketing. Many are quick to write off email as old-fashioned, but think about the customer experience: Members of your audience no longer sit down to check their Hotmail account once a day or once a week; email is now a habitual part of the consumer and customer experience. People... [Read more]

Ultimate Mobile-Ready Landing Pages (for CPA and more) #ad

Jay Garces Jr (known to his friends as Jaggy Jay) has been doing well in the CPA (Cost per Action) business. One of the foundations for his success has been the landing pages he builds for CPA offers. They have been professional-quality, and (very important) they have been friendly to people who visit on a mobile device. Garces has put together a package... [Read more]

‘Report: Amazon to Open First Physical ‘Store,’ in New York’ – ‘Mashable’

Todd Wasserman says, “Amazon will open its first physical store right across from the Empire State Building in New York City, according to a report. The space, at 7 West 34th St., will offer limited inventory for same-day delivery in the city, according to The Wall Street Journal. The location would also handle product returns and exchanges plus... [Read more]

‘It’s Time: How to Prep Your Email Marketing for the Holiday Season’ – HubSpot

Stephanie Zatkyo says, “It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email... [Read more]

‘Creating Email-Opening Worthy Content’ – Aweber Blog

Monica Montesa says, “Creating content seems easy. But creating valuable content that’s worth a spot in your emails? Now that’s a different story… Yet it doesn’t have to be. Writing content for email is vastly different than writing content for other publication channels, such as your blog or social networks — and it should be treated that... [Read more]

Last day to get Reed Floren’s affiliate training #ad

At Midnight, Reed Floren closes the door on his sale, and How to Find Profitable Affiliate Programs to Promote will go back to normal pricing. Until then, you can get this training everyaffiliate marketer will find helpful for under $15 (although the price is rising and the last minute rush may boost the price, substantially, to $27.) Among the many... [Read more]

‘Landing Page Optimization: Leveraging perception to tip the value scale’ – ‘MarketingExperiments’ Blog

Josh Wilson says, “In an experiment with a B2B company, we split tested two landing pages against each other. Let me give you a brief background on the test, and then, I invite you to guess which landing page produced the most leads.   Background This B2B company wanted to promote one of its thermal imaging cameras by creating a downloadable... [Read more]

‘Authority 2015: Daniel Pink, Sally Hogshead, and Punk Legend Henry Rollins’ – ‘Copyblogger’ Blog

Brian Clark says, “This last May, we held our first live event. Authority Intensive featured a personally-curated group of speakers in a single-track format to a sold-out house, with an emphasis on the fundamentals of design, content, traffic, and conversion. I must say, it was a personal highlight of this crazy adventure we’ve been on since I... [Read more]

‘Making real-time marketing less creepy’ – ‘Econsultancy’ Blog

Murray Newlands says, “Ask your average person born around the turn of the century, meaning this one, about ‘real time marketing’ and you’re likely to get a moralistic ear-raid. They’ll talk about the theoretical evils of the NSA, randomly but comprehensively gathering personal data about any number of individuals supposedly... [Read more]

Super Whiteboard Graphics Toolkit, your path to better videos #ad

SuperGoodProduct.Com has just released a large package of marketing graphics called the Super Whiteboard Graphics Toolkit. If you use PowerPoint, Keynote, EasySketch Pro or any other video editing software, you will find many uses for these graphics. Super Whiteboard Graphics Toolkit is a jumbo collection (over 700 graphics) of attractive whiteboard... [Read more]

‘SEO Teaching: Should SEO Be Taught at Universities?’ – MOZ Blog

Carla Dawson says, “SEO is a concept that has been around for years and some universities have incorporated it into the curricula. A while back, I posted this question on Moz and noticed some very strong opinions on the idea that SEO should be part of formal education. Search Engine Journal also posted an article on the idea that SEO should not be... [Read more]

‘A Beginner’s Guide to SEO: 4 Terms to Stop Avoiding’ – ‘Business 2 Community’ Article

Molly Hoffmeister says, “Search Engine Optimization. For the somewhat-less-than-technically-inclined among us, it can sound a little intimidating. But if you tune out and start daydreaming the minute that someone brings up the concept of “spiders” crawling your website (interesting mental image, I know) and assume it’s a topic better left to... [Read more]

‘Holiday E-Commerce Sales Expected To Rise 8 – 11 Percent This Year’ – ‘Marketing Land’ Article

Matt McGee says, “E-commerce sales are expected to rise between eight and 11 percent this holiday shopping season. That’s the word from Shop.org, which released its holiday shopping online sales forecast earlier this week. Shop.org today released its 2014 online holiday sales forecast, expecting sales in November and December to grow between... [Read more]

Sale ends 11 AM EDT: UberQast Traffic Generation System #ad

Two marketers and a software developer (David Abrams, Joe Troyer and Devin Zander) have just released new software that is aimed at improving your traffic (and ultimately, your sales.)... [Read more]

‘Weebly Gives Digital Professionals The Freedom Of An iPadBlog’

Ted Schadler says, “I recently gave a speech about the impact of mobile on (all) commerce at a national retailer. To 450 terribly enthusiastic and mostly millennial employees celebrating a great eCommerce month. When I looked out at this horde of digital professionals — merchandisers and marketers, designers and developers, writers and... [Read more]

‘Keep Track of Media Appearances to Bolster Credibility’ by John Chow

Chow says, “You’ve likely never heard of some of the most successful people on the Internet, just as you’ve likely never heard of some of the most successful business people in the offline world. These are the kind of people who miraculously work their magic and watch as millions of dollars coming pouring in through their front doors. Being rich... [Read more]

‘8 Ways to Wake up Non-Responders’ – VerticalResponse Blog

Yael Grauer says, “So you’ve got some subscribers on your mailing list who haven’t opened your emails or clicked on any links in a long time. How do you get them re-engaged? We recommend eight simple steps to help you re-connect with non-responders. 1. Segment Figure out who the non-responders on your email list are, and segment them out. You... [Read more]

UberQast price rising in 12 hours; don’t delay #ad

UberQast helps you distribute all of your content through hundreds of: • Video, • Podcast, • Local Map Citations, • RSS, • Social bookmarking, • Article, • Infographic, and • other Submission sites. But at 11 AM EDT, the authors say the price goes up by at least 200%. Under your control, UberQast will spread your... [Read more]

‘SEO considerations for discontinued products in ecommerce’ – ‘Econsultancy’ Blog

Paul Rogers says, “I was recently asked for advice on the best course of action for discontinued products for an ecommerce site and whether you should follow Google’s previous advice to let the pages 404. I decided to write this piece up because it’s something that’s talked about a lot, but rarely written about. I’m half suggesting people... [Read more]

‘Five Email Mistakes Even the Experts Make’ – ‘MarketingProfs’ Blog

Amanda Kiviaho says, “Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don’t sacrifice your emails to the junk folder. 1. Leaving the Subject Line for Last You spend all that time perfecting the creative, the message, the positioning, copy,... [Read more]

‘How to Design Content Remarketing Campaigns That Actually Work’ – HubSpot

Larry Kim says, “You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there.... [Read more]

The $100k FB Formula: Earn without buying ads #ad

Jimmy Reilly just released this new training. He says that you can avoid expensive Facebook ads and still earn a living on Facebook. The process is simple in concept, and, based on the experience of Katrina Mayors, Reilly's partner, requires only a couple of hours a day doing "cut and paste" work.... [Read more]

‘Membership Site Software and Plugins: 4 Tools to Grow Your Business’ – Aweber Blog

Hunter Boyle says, “Whether you’re selling content products, training courses or exclusive services, launching a membership website is now easier than ever before. Caveat: You still need the right tools for the job. Since email plays such a vital role in growing a membership site, knowing which membership services will plug right into your email... [Read more]

‘Unlock (not provided) organic data and other quick Google Analytics tips’ – ‘Econsultancy’ Blog

Mark Leech says, “Frustrated by (not provided) keyword data and other Google Analytics niggles? This post looks to help you resolve these issues to get more from your organic search data. There are many differences between agency-side and client-side, not least the amount of sites worked on! However, there are also some shared resources that add... [Read more]

‘The Most Underrated Marketing Tactic at Your Fingertips' by Jay Baer

Baer says, “Virtual conferences just may be my favorite marketing tactic that I have clanging around in my tool box. Through two online events that I’ve organized for my company, GroupHigh, I’ve been able to generate more leads for my sales team than any of my other strategies combined. The recent Outreach Marketing Virtual Summit took place at... [Read more]

`Brendon Burchard is giving away his latest book; it's free #ad

Brendon Burchard, a NY Times best-selling author (and on Amazon, too), is giving away his new book, 'The Motivation Manifesto', and he is including along with it, a $297 online personal development course he created... [Read more]

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