IM NewsWatch, October 10, 2013 - Latest IM News including ‘Social Advertising Tips for Your Business – Mashable' and much more...

October 10th, 2013 at 4:02 pm EDT

IM NewsWatch

Thursday, October 10, 2013

‘Putting your site’s data to work for you’ Don Crowther & George Gill’s Webinar 9.00 pm EST

Don Crowther & George Gill are hosting a webinar on Thursday, October 10 at 9.00 pm EST. The topic of the webinar is “Putting your site’s data to work for you”. Crowther says, “You already know that your website throws off an amazing amount of golden information every day. But, here’s the real question, do you know how to... [Read more]

Jim Edwards’ 2-part Webinar series on ‘Facebook Advertising Secrets’ Begins October 10

Jim Edwards’ 2-part webinar series on ‘Facebook Advertising Secrets’ with Armand Morin begins from Thursday, October 10. Edwards says, “On this 2- part webinar my special guest, Mr. Armand Morin, and I will cover how to set up your Facebook advertising to give you the best chance for making sales, getting likes, and capturing... [Read more]

‘Connect with Your Audience Through the Power of Content' – ‘The Future of Ink’ Blog

The latest article on the ‘The Future of Ink’ blog is titled “Connect with Your Audience Through the Power of Content?. Marnie Pehrson says, “Thesingle biggest factorthat makes marketing and promotion work is content. Whether you’ve hired a marketing service to promote you or you’re doing the work yourself, you need to be putting outinformative... [Read more]

Google Hangouts, the newest tool for social marketing #ad

Alex Mandossian has been training marketers for success for years. During this week, he is offering you a chance to get in on the early stages of Google Hangouts so you can grow your expertise as these hangouts become more popular. He calls this new training program Hangout Marketing Challenge. This is a 90 day coaching program that shows you how to... [Read more]

‘Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking”. Ayaz Nanji says, “Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing... [Read more]

‘IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total”. Greg Sterling says, “The IAB has just released its Q2 and first half 2013 revenue report. Total digital ad revenue in the US was roughly $20 billion. Search was the largest single category and mobile captured 15 percent of the overall... [Read more]

‘Collect Email Subscribers With Landing Pages That Convert At 50%’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Collect Email Subscribers With Landing Pages That Convert At 50%”. Chris Hexton says, “Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%. That’s an impressive figure! Better yet, a landing page per list, or per campaign, gives you the power to... [Read more]

The Cash Box Blueprint: 4 steps to online business success #ad

You probably have heard of Alex Jeffreys, one of England’s top online marketers. He has been building his online businesses for years. And over that time, he has discovered a number of break-through marketing techniques. A few months ago, he modified the way he sold his products online, even though there was nothing wrong with his prior business... [Read more]

‘KissMyAds Introduces Mobile Traffic Switch to Segment Mobile Traffic’ by Shawn Collins

Shawn Collins’ latest blog post is titled “KissMyAds Introduces Mobile Traffic Switch to Segment Mobile Traffic”. Collins Says, “Mobile performance marketing network KissMyAds, based in Cologne, Germany, has announced the launch of their new technology called Mobile Traffic Switch. The new feature enables publishers to segment their mobile... [Read more]

‘Technopolitics Podcast: The Future Of Web Content Management Needs To Dazzle’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Technopolitics Podcast: The Future Of Web Content Management Needs To Dazzle”. Mike Gualtieri says, “Maybe it’s time to change to your web content management strategy? Web content management (WCM) systems have been around since the dawn of the Web in the 1990′s, but have... [Read more]

‘Microsoft, Google And Apple Now All Want The Cookie To Die’ – Business Insider

The latest article on Business Insider is titled ”Microsoft, Google And Apple Now All Want The Cookie To Die”. Aaron Taube says, “A sad day for cookie fans everywhere. Not even a full month after it was revealed that Google is working on an internet tracking technology to replace the cookie, Ad Age’s Tim Peterson reports that... [Read more]

Secret Traffic Source Online Millionaires use #ad

Dave Gruber a.k.a. China Dave and his partner, Matt Bacak, have put together a report on How to get Cheap, Bulk-Rate Traffic. It’s their Secret Traffic Source of Millionaires report. They report that using this traffic source, you can get 1000 views of your ad for just $17. That’s less than 2 cents per view. He recommends this CPV (“cost... [Read more]

‘Social ROI is NOT Dead’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Social ROI is NOT Dead”. Steve Parker says, “A recent article on Business Insider revealed findings from a BI Intelligence report on Social ROI. While we aren’t one to argue data, we would like to respectfully offer our take on some of the key points made: The article... [Read more]

‘Social Advertising Tips for Your Business’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Social Advertising Tips for Your Business”. Lauren Indvik says, “For small business owners, the complex ecosystem of social media advertising can be difficult to navigate. For every success story — and there are plenty — there are hundreds, if not thousands, of small business frustrated... [Read more]

‘Pinterest Rolls Out ‘Promoted Pins’ Ads—But No Advertisers’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Pinterest Rolls Out ‘Promoted Pins’ Ads—But No Advertisers”. Lauren Orsini says, “Nearly a month after Pinterest announced it would begin rolling out “tasteful” promoted pins, the feature is finally visible to users starting Wednesday. As promised, the new pins are subtle... [Read more]

“Build a list of 1,000 subscribers and make $1,000 in 30 days” #ad

Liz Tomey is a marketer and marketing teacher who has been in this business since 1998. She has built several profitable businesses, including My IM Guru and Biz Model Guru. Besides building her own business, she has built a clientele of coaching students. She just announced a recorded coaching program, available to all of us, not just those able to... [Read more]

‘How to measure the effectiveness of ecommerce videos’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to measure the effectiveness of ecommerce videos”. Melody King says, “Every ecommerce site needs video, which helps drive interest and engagement from consumers, but how do you know if videos actually bring any money to the bottom line? As a general rule, shoppers love... [Read more]

‘The Worst PPC Mistakes Beginners Make (and How to Avoid Them)’ – HubSpot

The latest article on HubSpot blog is titled ”The Worst PPC Mistakes Beginners Make (and How to Avoid Them)”. Larry Kim says, “I’ve reviewed a lot of Google AdWords accounts at WordStream — probably thousands — and I see the same silly mistakes over and over again. These five rookie mistakes are the difference between... [Read more]

Final Reminder- ‘Smarter Content Marketing is the Future of SEO‘ – Third Door Media Webinar 1.00 pm EDT

This is our last chance to tell you about Third Door Media’s webinar on Thursday, October 10 at 1.00 pm EDT. The topic of the webinar is “Smarter Content Marketing is the Future of SEO”. The TDM team says, “To be successful today and pave the way for your site’s future, your site content has to resonate to draw the attention... [Read more]

Syndicate your videos for more sales #ad

Ross Goldberg has been creating sales videos for years and ranking them highly. He has found that it’s a mistake to rely on YouTube to see you through to success. Like their parent, they can sometimes be capricious in what they rank highly. Goldberg places the videos he makes on many sites, not just on YouTube. It’s safer that way. And it... [Read more]

‘Seven Ways to Revive Your Marketing Strategy with Social Media’ MarketingProfs Seminar 12.00 pm ET

This is last second chance to tell you about MarketingProfs’ seminar with Connie Bensen on Thursday, October 10 at 12.00 pm ET. The topic of the seminar is “Seven Ways to Revive Your Marketing Strategy with Social Media”. MarketingProfs team says, “Social media has greatly changed the way people find and interact with companies,... [Read more]

‘Forget the Funnel, Use the Sales Radar to Find the Invisible Sale’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Forget the Funnel, Use the Sales Radar to Find the Invisible Sale”. Tom Martin says, “In my earlier days, as a vice-president of business development, I once had to call on a prospect 52 times before our agency was invited to pitch for anything. But the last client I... [Read more]

‘Autotrader on integrating SEO, PPC and social’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Autotrader on integrating SEO, PPC and social”. Ben Davis says, “Organic search is pretty vital for any business, PPC ads are increasingly clicked on by a higher proportion of searchers, and with Google Hummingbird, social is likely to become more important for long tail search... [Read more]

How to use Photoshop in 22 easy lessons #ad

Photoshop is the gold standard of graphics design and publishing. Because of that, designers who use it well can command a high price. That’s good if you’re a designer, but it’s bad if you’re a marketer who need some graphics designed. Two questions for you: 1. Wouldn’t it be nice if you could easily grasp the parts of Photoshop... [Read more]

‘Report: Twitter IPO Will Launch Nov. 15’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Report: Twitter IPO Will Launch Nov. 15″. Kurt Wagner says, “New information from Twitter’s S-1 document has shed light on the company’s expected IPO date, reports PrivCo, a business and financial research company. Updates to the document, which was released last week to the public,... [Read more]

’10 Nonprofits That Are Totally Nailing Pinterest Marketing’ – HubSpot

The latest article on HubSpot blog is titled ”10 Nonprofits That Are Totally Nailing Pinterest Marketing”. Taylor Corrado says, “There are many reasons why visual content is becoming more widely used in online marketing,including these 19 statistics. However, it’s especially important for nonprofits because every person who... [Read more]

‘Use Content To Convert The Invisible Sale' by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Use Content To Convert The Invisible Sale?. Baer says, “Prospecting for new business is a painful duty relished by very few business owners. No one likes to cold call or cold email. Because of this, far too many companies fail because they don’t keep their sales pipeline... [Read more]

‘Want a Viral Hit? Here Is an Inside Look at Our Ideation Process’ – MOZ Blog

The latest MOZ blog post is titled “Want a Viral Hit? Here Is an Inside Look at Our Ideation Process”. Kelsey Libert says, “Viral content can lead to astounding results when the right ideas are shared with the right communities, and coming up with those ideas doesn’t have to be a daunting task. By blending the right kinds of research with... [Read more]

‘What One of the World’s Great Novelists Learned About Writing from David Ogilvy’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “What One of the World’s Great Novelists Learned About Writing from David Ogilvy”. Joe Bunting says, “Salman Rushdie is one of our greatest living novelists. His novel, Midnight’s Children, won the Man Booker Prize in 1981, and in 2008 the novel was named the Best of the Bookers, the... [Read more]

‘How To Build A Comprehensive Social Media Strategy’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “How To Build A Comprehensive Social Media Strategy”. Angela Hausman says, “Do you have a social media strategy? Now, be honest. Do you REALLY have a social media strategy? Is it a comprehensive social media strategy or just a bunch of piecemeal tactics — SEO? content?... [Read more]

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