IM NewsWatch, October 1, 2013 - Latest IM News including ‘Facebook’s Graph Search Update Offers Marketers Juicier Data – HubSpot' and much more...
October 1st, 2013 at 4:00 am EST‘Cracking The Million Dollar Online Business Code’ Jim Edwards’ Webinar October 2
Jim Edwards is hosting a webinar on Wednesday, October 2 at 1.00 pm EST. The topic of the webinar is “Cracking The Million Dollar Online Business Code”. Jim says, “Here’s just a sample of what we’ll reveal for you on this eye-opening webinar: The one and ONLY thing people pay for online (or offline for that matter) and how to boil it... [Read more]
‘Category Pages That Work: Recent research reveals design changes that led to a 61.2% increase in product purchases’ MarketingExperiments Webinar October 9
MarketingExperiments team is hosting a webinar on Wednesday, October 9 at 4.00 pm EDT. The topic of the webinar is “Category Pages That Work: Recent research reveals design changes that led to a 61.2% increase in product purchases”. MarketingExperiments team says, “Category pages are a standard staple for websites offering multiple SKUs and... [Read more]
‘Gmail App Update Points To Arrival Of Mobile Ads’ – ‘Marketing Land’ Article
The latest article on ’Marketing Land’ is titled “Gmail App Update Points To Arrival Of Mobile Ads”. Ginny Marvin says, “Unlike the desktop version, Gmail apps have remained ad free. It now appears with the latest Android Gmail update, that’s going to change. Artem Russakovskii of Android Police dug in to version... [Read more]
List Income Generator: Build your list, earn more commissions #ad
Two brothers, Damon and Shea Korte, have been using a list building technique that they say generates 158+ Opt-Ins and $110+ daily, and does it on autopilot. In List Income Generator, they show you how they did it. They give you explicit, detailed instructions, with graphics to illustrate so you can’t misunderstand. Follow what they have done... [Read more]
‘What Are the Best Days and Times to Post on Instagram?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “What Are the Best Days and Times to Post on Instagram?”. Ayaz Nanji says, “Fortune 500 companies post photos on Instagram most frequently on Thursdays, according to a recent report by TrackMaven. However, in terms of effectiveness (as measured as the number of total interactions per 1,000... [Read more]
‘Facebook Is Trying To Simplify The Kinds Of Ads It Shows You’ – Business Insider
The latest article on Business Insider is titled ”Facebook Is Trying To Simplify The Kinds Of Ads It Shows You”. Aaron Taube says, “Since Facebook has started to recover from its disappointing May 2012 initial public offering, the number one story about the company is that it has finally “figured out” mobile. But if... [Read more]
‘Facebook’s Graph Search Update Offers Marketers Juicier Data’ – HubSpot
The latest article on HubSpot blog is titled ”Facebook’s Graph Search Update Offers Marketers Juicier Data”. Ginny Soskey says, “Hey, remember that groundbreaking, cool feature Facebook announced back in January? It was called Graph Search. It supposedly was going to change the way people used the platform … but it wasn’t really available... [Read more]
Google Plus Local – Prospecting tools for local business consultants #ad
If you want to get started in marketing for local businesses (which requires marketing to local businesses), you need to find a service to sell the business owners recognize as valuable, and want to get involved as soon as they hear about it. Many business owners “get it” when you explain Google Plus Local to them. Selling services to get... [Read more]
‘How to Use Storify as a Social Curation Tool’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “How to Use Storify as a Social Curation Tool”. Lauren Gray says, “Social curation is a somewhat newer trend in the social space. Tools like Storify allow users to crowd-source through public social postings — either during events, or on a daily basis — and allow you... [Read more]
‘Two Successful Pricing Strategies for an eBook Series' – ‘The Future of Ink’ Blog
The latest article on the ‘The Future of Ink’ blog is titled “Two Successful Pricing Strategies for an eBook Series?. Shelley Hitz says, “A common question that authors ask is how you shouldprice your books. There is a lot of great advice on the topic and can vary greatly depending on your niche and your goal. In this particular post, we... [Read more]
‘Hashtag Search at Google?’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Hashtag Search at Google?”. Pete Prestipino says, “If you didn’t think Google+ was important to your digital marketing initiatives, you better think again. Users in the U.S. and Canada that are searching on Google for a hashtag will now see a relevant set of Google+ posts on... [Read more]
IM Graphics Library: 55,000 marketing graphics, to last a lifetime #ad
A good first impression is a vital key to success, and using premium-quality graphics on your site or blog does a lot toward toward making that good first impression a good one. You don’t want to build your own unless creating graphics is your business. Amateurs make, well, amateurish graphics. You could buy a simple set of graphics someone else... [Read more]
‘How Fortune 500 Companies Use Instagram to Build Their Brands’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “How Fortune 500 Companies Use Instagram to Build Their Brands”. Jessica Lee says, “Is your company on Instagram yet? If so, it joins the 123 Fortune 500s that have added Instagram to their marketing arsenal. Brands like Nike, Starbucks, Ralph Lauren, Whole Foods and more are all top players... [Read more]
‘How Big The Internet Of Things Could Become’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “How Big The Internet Of Things Could Become”. Brian Proffitt says, “75 billion. That’s the holy-@$#! number of devices that Cisco believes will be connected to the Internet of Things by 2020. That’s 9.4 devices for every one of the 8 billion people that’s expected to be around... [Read more]
‘Ecommerce product pages: where to place 30 elements and why’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Ecommerce product pages: where to place 30 elements and why”. Greg Randall says, “Tackling the topic of product detail page layouts is daunting because there is no short answer. Saying one element such as large product images increases conversion, though it’s proven,... [Read more]
Sell more with Facebook Social Lead System #ad
Ryan Shaw has been using Facebook in his marketing for years, and he has found that its members spend a lot of time there and buy a lot of products. So he concentrates a lot of his marketing energy on Facebook. Facebook has improved its ad platform and it’s better than ever for marketers. With Facebook, you avoid a lot of difficulties presented... [Read more]
‘Online Shopping is Broken’ by Shawn Collins
Shawn Collins’ latest blog post is titled “Online Shopping is Broken, Cheap Affiliate Summit Tickets, and Better Search Results”. Collins Says, “On the September 30, 2013 episode of 7 Minutes in Affiliate Heaven podcast (listen to 7 Minutes in Affiliate Heaven), I talk about making a change to the Affiliate Summit site after some feedback,... [Read more]
‘Halloween Costume Affiliate Programs: The Tricks To Get the Treats’ – ‘Affilorama’ Blog
The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Halloween Costume Affiliate Programs: The Tricks To Get the Treats”. Cecille Loorluis says, “The 100-day countdown to Christmas may have begun, but before we celebrate the most wonderful time of the year, we need to celebrate the scariest, creepiest, most sugar-laden time of... [Read more]
‘Is Your Business Spending Too Much Time on Facebook?’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “Is Your Business Spending Too Much Time on Facebook?”. Nellie Akalp says, “ Countless articles and studies have focused on the negative psychological consequences ofFacebook. They include everything from depression (seeing friends’ awesome vacation photos while you’re sitting at a computer... [Read more]
Demon Landers: Build, launch and test landing pages in minutes #ad
You have heard it said many times: split-test all your marketing. That includes your landing pages (squeeze pages and other kinds of landing pages), but building multiple landing pages and keeping track of them is a pain. It would save a lot of time if you could use a single file to specify multiple landing pages (and do it in just a few minutes) that you... [Read more]
‘The ROI of lead nurturing’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “The ROI of lead nurturing”. Daniel Burstein says, “”Webinars and white papers sent to our nurture lists draw prospects’ interest, and open the door for our Sales reps.” -Marketer insight on most effective lead generation tactics You probably know you should have a... [Read more]
‘3 Powerful WordPress Plugins to Download’ by John Chow
John Chow’s latest blog post is titled “3 Powerful WordPress Plugins to Download”. Chow says, “Truth is, plugins are essential because it can aid navigation, improve conversion rates and help send the right traffic your way. But which plugin should you use? Too many of these plugins can slow down the speed of your website. In the same vein,... [Read more]
‘Lead Generation: Perceived value and cost of free incentives’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Perceived value and cost of free incentives”. Erin Hogg says, “At MarketingSherpa Lead Gen Summit 2013 in San Francisco, marketers will have the chance to participate in a live test, straight from the event. As tradition, MECLABS will offer an exciting live test with... [Read more]
‘Blogger Outreach – What Do They Think About SEOs?’ – MOZ Blog
The latest MOZ blog post is titled “Blogger Outreach – What Do They Think About SEOs?”. David Sottimano says, “Have you ever wondered why bloggers didn’t reply to your last outreach email? Why they refused to link to your shiny new infographic, or what they really think about SEOs? This post walks through the results from a survey of... [Read more]
‘Here’s How Hugh Howey (Bestselling Author of Wool) Writes’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “Here’s How Hugh Howey (Bestselling Author of Wool) Writes”. Kelton Reid says, “The bestselling author of Wool, Hugh Howey, has become the patron saint ofempowering authors to take their publishing straight to the people. His own successes with self-publishinghave recently placed him... [Read more]
‘Just 11% of top spending advertisers use responsive design’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Just 11% of top spending advertisers use responsive design”. David Moth says, “Responsive design is widely accepted to be the most effective way of accommodating the consumer shift towards mobile technologies, yet a new report from theIAB suggests that companies have been... [Read more]
’6 Ways to Reduce Wasted AdWords Spend’ – HubSpot
The latest article on HubSpot blog is titled ”6 Ways to Reduce Wasted AdWords Spend”. Larry Kim says, “Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize... [Read more]
‘Gmail Wiretapping Case Will Continue, Judge Rules’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Gmail Wiretapping Case Will Continue, Judge Rules”. Brian Proffitt says, “Even as Google celebrates its 15th birthday today, a new court ruling finds that Google’s practice of searching email accounts to come up with keyword-based targeted advertising may be violating Federal and California... [Read more]
‘ActiveCast Media Sues Google For Withholding AdX Traffic Acquisition Payments’ – ‘Marketing Land’ Article
The latest article on ’Marketing Land’ is titled “ActiveCast Media Sues Google For Withholding AdX Traffic Acquisition Payments”. Ginny Marvin says, “A lawsuit filed in US court last week by ActiveCast Media against Google provides an inside glimpse at just how opaque and complex the world of online traffic acquisition... [Read more]
‘Why cyber security matters’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Why cyber security matters”. Jessica Barker says, “The world is faster, and more connected, than ever before: that pace and those networks just keep growing. As individuals, businesses and societies we are now linked in ways that would have been unimaginable just a couple... [Read more]