StrongView has released a free guide titled ”Using Social Data to Win at Email Marketing”. The StrongView team says, “The perpetually connected customer expects brands to treat them with the ‘V.I.P.’ experience. This means brand marketers must utilize data from various channels to deliver that experience and grow brand... [Read more]

The latest article on ‘MarketingProfs’ is titled “Email Still Really, Really Matters, Especially If You Apply These Four Tips”. Vin Turk says, “Rich media, social media, and native advertising may be making the headlines these days, but let’s face it: The latest shiny objects do not work for everyone. You know what does work for everyone?... [Read more]

The latest article on ’Marketing Land’ is titled “Social Media Checklist For New Websites & Businesses”. Ashley Kemper says, “As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That’s true for... [Read more]

WordPress sites are fast and flexible, but native WordPress isn’t customized for mobile devices. For that, you need a WP theme that is specially designed with mobile users in mind. There’s a beautiful new mobile theme by Jay Moreno called JumpMobi Inspire that makes building an effective mobile site quick. It even comes with a set of 5 pre-configured... [Read more]

The latest article on ’Marketing Land’ is titled “Google Brings Local Search To Digital Displays Across London”. Greg Sterling says, “Google has undertaken a novel marketing experiment in London. Called “Google Outside,” and first reported by the website Campaign, Google and agency R/GA have deployed 160 digital... [Read more]

The latest article on HubSpot blog is titled ”How Long Should Your Blog Posts Be?”. Corey Eridon says, “I’ll give you the answer one of my college professors gave to students who asked how long their term papers should be: As long as it needs to be. (Helpful, right?) But really, your blog posts are no different. They should... [Read more]

John Chow’s latest blog post is titled “Turn Data Into A Hot Marketing Strategy With Infographics”. Chow says, “If your website is getting about 20-30 targeted visitors a day, you should be making consistent sales. If you are not, and your website has decent functionality (The visitor can order your product in less than 2 to 3 clicks), the main... [Read more]

Dan Green thinks the best place to find online customers is among the Billions of Facebook members. But to be effective in using Facebook, you need to target the members who are clearly interested in your niche. Don’t broadcast your ads to everyone; narrow-cast just to the niche audience. Facebook has done a lot of the target identification for... [Read more]

The latest ‘Econsultancy’ blog post is titled “The 10 most common mistakes of blogger outreach”. Henry Elliss says, “The practise of blogger or influencer “engagement” is one of the most widely-used tactics in marketing these days, done by almost everyone, from PR agencies to SEOs, social marketers to spammers. It’s... [Read more]

MarketingSherpa has released a case study titled “Travel company’s name-your-own-price campaign increases Facebook reach 800%”. Allison Banko says, “Endless opportunities to market online have caused many to turn a blind eye to one of the most valuable tools at a marketer’s disposal: in-person engagement. While email and... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: Collaborative test planning can help you avoid “I told you so” testing”. Spencer Whiting says, “Let’s face it … Marketing strategies often have a tendency of being driven by the HIPPO (highest paid person’s opinion), whether that is the CEO, CMO, director of marketing... [Read more]

There’s a lot of buzz about marketing on Facebook, and rightly so. It works well for some products. But its business-oriented cousin, LinkedIn is perfect for some niches, even better than Facebook. Most Facebook members are leisure-oriented. Most LinkedIn members are business people. Let that difference sink in. If you are selling a business... [Read more]

The latest post on ‘Mashable’ is titled “No, the Twitter IPO Is Not a Sign of a Tech Bubble”. Lance Ulanoff says, “Twitter’s stunning IPO success has sparked suggestions that we are in the middle of another tech bubble. With scant few significant tech IPO’s over the last 12 months, there’s no evidence to support this. But... [Read more]

The latest MOZ blog post is titled “New and Improved Custom Reports Added to Moz Analytics”. Miranda Rensch says, “We’re excited to announce that our #1 most requested feature is here! You can now build custom reports from your campaigns in Moz Analytics, emailing them to yourself and anyone else you choose. Check out how it works, and... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “4 Easy Ways Non-Coders Can Add Personality to a WordPress Theme”. Pamel Wilson says, “It wasn’t easy, but you finally settled on a premium theme for your self-hosted WordPress website. You bought it, installed it, and watched all of your content magically reorganize itself inside the... [Read more]

Webinars frequently have a 20% conversion rate, far higher than typical online and email advertising. Discover the right way to employ webinars in your marketing, and your sales may escalate. Stephen Renton, a marketer’s marketer (literally; he has assisted many big-name marketers in their product launches) has used webinars in his work for years. Renton... [Read more]

The latest ‘Entrepreneurs-Journey’ blog post is titled “Researching Your Market To Identify Needs, The “Why Train” Technique And The 90/10 Rule For Content Vs Sales”. Yaro says, “In this week’s episode of the Walter and Yaro podcast show, we begin by asking you to choose which name we should select for our show from... [Read more]

The latest post on ‘Mashable’ is titled “Twitter’s IPO: Less Volatile Than Facebook’s and Less Profitable”. Seth Fiegerman says, “Anyone doubting whether Twitter could avoid Facebook’s missteps and pull off a successful IPO now has their answer. Twitter ended its first day of trading at $44.90, an increase of nearly... [Read more]

The latest ‘Econsultancy’ blog post is titled “Marketing automation: six case studies and an infographic on how it improves sales and revenue”. David Moth says, “Marketing automation has been one of the hot topics in digital this year and it’s likely to remain high on the agenda during 2014. It’s an important tool for... [Read more]

If you want to set up an Amazon affiliate site to profit from the Christmas rush, Azon Rocket 2.0 may be your quickest solution. Bertus Engelbrecht and OJ James have developed software the builds Amazon affiliate sites. And your sites are well-built and, according to the creators, they have found that their sites fare well in the Google search results. This... [Read more]

The latest article on ‘MarketingProfs’ is titled “Holiday Season 2013: How and When Consumers Plan to Shop”. Ayaz Nanji says, “One in seven shoppers (14.3%) have already started buying presents for the holidays, and another 11.8% plan to start before Thanksgiving, according to a recent report by Burst Media. However, not everyone is an... [Read more]

The latest ‘Econsultancy’ blog post is titled “20+ Christmas ecommerce tips from the experts”. Graham Charlton says, “Yes, it’s a bit late for any substantial changes to be made to websites before Christmas, but there is still time to make a few tweaks. With this in mind, I’ve asked a number of ecommerce and... [Read more]

The latest article on HubSpot blog is titled ”The Benefits of Blogging: Why Businesses Do It, and You Should Too”. Corey Eridon says, “I had a co-worker ping me the other day asking for a blog post about the benefits of business blogging. “It’s for a friend,” she said. Suuuure it was. Just kidding, it really was.... [Read more]

Josee Bedard is famous as a creator of WordPress themes. The latest is called the Cavalia WP Theme. This new theme supports: • Five kinds of sliders • A wide selection of shortcodes • Access to 500 Google fonts • Easy to use options menu for customizing your site • Your choice: Mobile-ready or Mobile-responsive • Click... [Read more]