IM NewsWatch, November 8, 2012 - Latest IM News including ‘Blog for SEO: Subdomain vs. Subdirectory – Web Marketing Today’ and much more...

November 8th, 2012 at 3:00 am EST

IM NewsWatch

Thursday, November 8, 2012

‘Optimizing Shopping Carts for the Holidays: 6 last-minute changes you can make to your shopping carts to increase conversion’ MarketingExperiments Webinar November 14

MarketingExperiments is hosting a webinar on Wednesday, November 14 at 4.00 pm EDT. The topic of the webinar is “Optimizing Shopping Carts for the Holidays: 6 last-minute changes you can make to your shopping carts to increase conversion”. MarketingExperiments team says, “The shopping cart is one of the most profitable places to test on... [Read more]

‘The top 10 social media fails of 2012′ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The top 10 social media fails of 2012″. David Moth says, “Hurricane Sandy highlighted the fact that brands still struggle with social marketing, as retailers fell over themselves to try and use the disaster to sell more clothes. The immediacy of social media makes it the perfect... [Read more]

‘I’m desperately begging for money’ by Kathleen Gage

Kathleen Gage’s latest blog post is titled “I’m desperately begging for money”. Gage says, “Yep! I’m putting pride aside and begging you to dig deep and help the people who have been directly impacted by Hurricane Sandy. I want to use the power of the Internet to get the word out. This is not about selling you a product, this is not about... [Read more]

Azon Ninja: WSO of the Day shows how to get more Amazon affiliate sales #ad

Your Amazon affiliate site could be attracting a steady stream of visitors who need the Amazon products you promote. But for best results you need to use non-traditional promotional methods. If you do what everyone else is doing, you’ll be lost in the crowd. Furhan Yacub has studied the Amazon affiliate marketer’s needs and has found techniques... [Read more]

‘Customer Experiences and the Theory of Relativity’ – ‘MarketingProfs’ Blog

Howard Lax’s latest article on ‘MarketingProfs’ is titled “Customer Experiences and the Theory of Relativity”. Lax says, “What does Einstein’s theory of relativity have to do with customer experience? I don’t have a fancy formula, but let’s try this: Assessments of customer experiences = Memory of the experience relative... [Read more]

‘Stop Trying to Make Money Online’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Stop Trying to Make Money Online”. Sonia Simone says, “Isn’t it time we quit talking about “making money online”? When you look at what Amazon, iTunes, and Google are doing … as well as countless e-learning and other technology companies (with more showing up every day), it’s pretty... [Read more]

‘How to Give Great Customer Service: What I Learned At UserConf 2012’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “How to Give Great Customer Service: What I Learned At UserConf 2012”. Aaron Wheeler says, “At SEOmoz, we’re always trying to improve our customer service by keeping our customers as happy as possible. Aaron Wheeler, our Help Team Leader, discusses lessons learned in customer service at last month’s... [Read more]

Covert Social Buzz: New plugin for more social traffic #ad

Over the past year the “IM Wealth Builders” team (Cindy Batteye, John Merrick and Soren Jordansen) have released several powerful WordPress plugins and themes and have sold over 35,000 copies. Now the IM Wealth Builders team just released their newest WordPress plugin: Covert Social Buzz. They have spent over a year looking at how to improve... [Read more]

‘Performance Insider: Seasonal Trends of Marketing Verticals’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Performance Insider: Seasonal Trends of Marketing Verticals”. Pete Prestipino says, “One of the more challenging hurdles to surmount for digital marketers is simply choosing the right time to execute campaigns for their industry vertical (niche); essentially, when they should spend their... [Read more]

‘Configuring a Blog for SEO: Subdomain vs. Subdirectory’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Configuring a Blog for SEO: Subdomain vs. Subdirectory”. Chris Silver Smith says, “In “Your Blog Is Key to Search Engine Optimization,” I explained that blogs are an important strategy for SEO. But there are a number of variables that affect just how effective it can be at enhancing... [Read more]

‘So Did Social Media ‘Predict’ the Election?’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “So Did Social Media ‘Predict’ the Election?”. Alex Fitzpatrick says, “Nate Silver’s being hailed as a Big Data hero after correctly predicting an overwhelming majority of states in Tuesday’s presidential election. But how did social media sentiment fair as a barometer of the electorate? Before... [Read more]

Inside Adsense: Adsense isn’t dead; you just need to use a new approach #ad

Sarah Staar has just released her Inside Adsense training, which takes a novel approach to Adsense marketing. Staar says the historic approach (build cheap, spammy sites and place AdSense ads on them) is indeed dead, but Adsense can be profitable if you approach it differently. With her approach, Staar says she is “generating thousands upon thousands... [Read more]

‘Apple Gets A (Minor) Legal Spanking’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Apple Gets A (Minor) Legal Spanking”. Dan Lyons says, “Since 2010 Apple has been suing everybody in sight for allegedly infringing on its intellectual property. Apple hasn’t just been suing its rivals but also portraying itself as a beacon of innovation and depicting its rivals as cloners and... [Read more]

‘Length of Time in Affiliate Marketing’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Length of Time in Affiliate Marketing”. Collins Says, “Affiliates were asked “You have been an affiliate marketer since…?” for the 2012 Affiliate Summit AffStat Report. It’s exciting to see how many new folks are continuing to enter the industry”. Length of Time in Affiliate Marketing Shawn... [Read more]

‘CheatSheet: 4 Mobile Ad Platforms That Work? by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “CheatSheet: 4 Mobile Ad Platforms That Work?. Baer says, “Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers,... [Read more]

Going Viral on Facebook: A proven free traffic strategy #ad

Yoel Cohen has created a set of “over the shoulder” videos of himself as he works with his Facebook account to bring him viral traffic. His approach, he says, works in any niche to get your fans and their friends to Like, to Comment and to Share your Facebook posts. This is no small matter. Many people struggle to build a following on Facebook.... [Read more]

‘The US Tech Market Outlook After The Election: Four Questions Awaiting Answers’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “The US Tech Market Outlook After The Election: Four Questions Awaiting Answers”. Andrew Bartels says, “The 2012 US election is now over, and the results were about what I expected based on the polls going in: Barack Obama re-elected President (though with a wider margin of victory... [Read more]

‘How We Used Content and Email to Increase Sales by 100%’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “How We Used Content and Email to Increase Sales by 100%”. Schoemaker says, “Anyone that has been observing CopyPress over the last few months can tell that we have put an expanded effort into our blog as a marketing tool. Some basic numbers from this 3 month duration are pretty telling about... [Read more]

‘Build Your Offline Business With Online Power!’ by Jim Edwards

Jim Edwards’ latest ‘I Gotta Tell You’ blog post is titled “Build Your Offline Business With Online Power!”. Jim says, “One of the biggest questions offline business owners ask is, “How can I ‘plug into’ the power of the Internet to build my online business?” They think the Internet is like this profit generator with a 220-volt line... [Read more]

Offline Puppet Master – Accountants Edition 2: Puppet finds Leads for Accountants #ad

Who would have thought of this innovative approach to market accounting firms online: a puppet (it looks a lot like the ones from Sesame Street) has made a marketing video for a generic accounting company. Marketing consultants can offer this promotional video to their clients in the accounting niche. Adding the video to their squeeze page (if they... [Read more]

‘Put Your Article Marketing on Cruz Command’ by John Chow

John Chow’s latest blog post is titled “Put Your Article Marketing on Cruz Command”. Chow says, “You’ve probably heard about the value of article directories and guest blogging when it comes to building up the online presence of your own blog, website or online business. Having that exposure can be positively invaluable, not to mention the”. Put... [Read more]

‘Have You Tested Selling Video Ads On Your Blog?’ – ‘Entrepreneurs-Journey’ Blog

The latest ‘Entrepreneurs-Journey’ blog post is titled “Have You Tested Selling Video Ads On Your Blog?”. Yaro Starak says, “Before I tell you the background story and my own results so far with video ads, if you haven’t yet tried out CrankyAds, I recommend you give it a go. It’s a free WordPress plugin you can use to handle all advertising... [Read more]

‘The One Habit You Must Adopt To Survive and Prosper’ – ‘Marketing for Success’ Blog

The latest post on Charlie Cook’s ‘Marketing for Success’ blog is titled “The One Habit You Must Adopt To Survive and Prosper”. Cook says, “Last week the home of a friend burned to the ground during hurricane Sandy, and other friends’ homes flooded. The damage was severe and many are faced with having to rebuild the first floor of their... [Read more]

WP Article Directory Plugin adds article directory to your site #ad

We have all heard of EzineArticles.com and other article directories which allow people to contribute articles that are made available for re-use by webmasters and newsletter publishers. You can now have a similar article directory on your WordPress site. WordPress Article Directory let’s you set up an article directory of your own that cvan have... [Read more]

‘Marketing Analytics: 6 simple steps for interpreting your data’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: 6 simple steps for interpreting your data”. Lauren Maki says, “You’ve finally set up tracking on your site and have gathered weeks of information. You are now staring at your data saying, “Now what?” Objectively interpreting your data can be extremely overwhelming... [Read more]

‘B2B Marketing: The 5 most common social media mistakes’ – MarketingSherpa

The latest article on MarketingSherpa is titled “B2B Marketing: The 5 most common social media mistakes”. Courtney Eckerle says, “It is difficult to prove social media’s worth in numbers or its value to other areas in a company. Because of this, many marketers may be missing key points that can both save time and help in getting... [Read more]

‘Easy 6 Figure Business Model’ – Armand Morin’s Video

Armand Morin has released a video titled “Easy 6 Figure Business Model”. Morin says, “This is the EASIEST way to make 6 figures in your own business. I will show you exactly how it works and give you REAL WORLD EXAMPLES of students how are making THOUSANDS of dollars RIGHT NOW within DAYS… SOME EVEN MORE! Students are making... [Read more]

5-Step Branding Game Plan #ad

“Name brands” have the best market success. Many more people buy Coca-Cola than buy Brand X. The same can be true for your business, too. Make your business a recognized figure in your niche, and your sales will increase. But how do you do that? 5-Step Branding Game Plan give you a five-step plan for creating an unforgettable brand. Creating... [Read more]

‘Obama Victory Celebration Didn’t Extend to Google+’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Obama Victory Celebration Didn’t Extend to Google+”. Chris Taylor says, “President Barack Obama celebrated his historic reelection victory across social media Tuesday night, right? Not quite. On Twitter, Obama posted several post-election tweets, including his ‘four more years’ tweet which broke... [Read more]

‘TweetDeck Update Adds Keyboard Shortcuts and More’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “TweetDeck Update Adds Keyboard Shortcuts and More”. Emily Price says, “TweetDeck for web, Chrome and PC was updated Wednesday to version 2.1, bringing with it a number of new features. Feature additions in the updated TweetDeck include support for expanded tweets, the introduction of keyboard... [Read more]

‘How Do Website Colors Impact Conversion?’ – ‘MarketingExperiments’ Video

The ’MarketingExperiments’ team has released a video ’How Do Website Colors Impact Conversion?’. The ’MarketingExperiments’ team says, “Webpage design often overlooks the element of color and the impact it has on site performance. So in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, reveals... [Read more]

Secure Your WP – Step by Step WordPress Security #ad

The normal WordPress installation proces is easy but it doesn’t create an environment secure from hackers. For example, your blog has a user called “admin” that has control over the operation of the blog. But so does every other blog using the default installation process. And hackers know that. If they can get control of the admin userid,... [Read more]

‘The contradiction of email at the heart of online marketing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The contradiction of email at the heart of online marketing”. Matthew Kelleher says, “Online Marketers spend huge sums on paid-for media, much of it driving orders from existing customers who also reside on the organisations email list. There are enormous gains to be made... [Read more]

‘Is insanity getting in the way of running a successful business?’ by Kathleen Gage

Kathleen Gage’s latest blog post is titled “Is insanity getting in the way of running a successful business?”. Gage says, “Why is it some people will ask for solutions to their problems, even pay for the strategies to solve problems, but then continue to do things their way? To me, this is insane. How do I know? Because for years this was... [Read more]

‘Ninety Percent Of The Online Population Will Regularly Watch Online Video By 2017’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Ninety Percent Of The Online Population Will Regularly Watch Online Video By 2017”. Michael O’Grady says, “The music industry in Europe has had a traumatic time, losing more than 31% of its revenue in the past five years to piracy. Given the increasing digitalization of content... [Read more]

Graphic Smasher- Professional graphics for all your marketing needs #ad

It’s getting harder and harder to grab and keep people’s attention. Competition is growing daily, so the attention problem is getting worse day by day. For one thing, Whether you’re creating a Facebook page, a sales letter, a webinar or even a mobile app, you need to present your product in a way that people will trust you. With so much choice... [Read more]

Reminder- ‘Hot Holiday Products Webinar 2012′ Experian Hitwise Webinar November 8

Experian Hitwise is hosting a webinar on Thursday, November 8 at 1.00 pm EDT. The topic of the webinar is “Hot Holiday Products Webinar 2012”. Experian Hitwise team says, “Join us on November 8th at 1pm EST to find out what products are already burning up the Internet for this season. Gadgets, games & Uggs were popular last year and... [Read more]

Final Reminder- ‘How to Optimize and Measure Trade Show ROI’ MarketingProfs Seminar 12.00 pm ET

MarketingProfs is hosting a seminar with Skip Cox on Thursday, November 8 at 12.00 pm ET. The topic of the seminar is “How to Optimize and Measure Trade Show ROI”. MarketingProfs team says, “What will you learn? How to measure the results of your trade shows and events About several different tools that will help in event planning... [Read more]

‘Live Abroad for Free, With a Little Elbow Grease’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Live Abroad for Free, With a Little Elbow Grease”. Eric Larson says, “Traveling abroad is the new road trip. Twenty-somethings are crossing foreign borders, now more than ever, through study abroad programs, summer vacations and backpacking trips — the world is huge, after all, and there’s... [Read more]

WP Article Directory Plugin adds article directory to your site #ad

We have all heard of EzineArticles.com and other article directories which allow people to contribute articles that are made available for re-use by webmasters and newsletter publishers. You can now have a similar article directory on your WordPress site. WordPress Article Directory let’s you set up an article directory of your own that cvan have... [Read more]


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