IM NewsWatch, November 7, 2013 - Latest IM News including ‘Twitter Prices Its Initial Offering at $26 Per Share – New York Times' and much more...

November 7th, 2013 at 2:51 am EDT

IM NewsWatch

Thursday, November 7, 2013

‘What’s Your GEO-Rank?’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “What’s Your GEO-Rank?”. Pete Prestipino says, “Search engines have evolved to the point where Internet professionals must understand where their website is actually ranking when users search for them (and their content or services) from different locations. Doing so can help today’s... [Read more]

‘Video Is The Huge Hole In Twitter’s Advertising Plan’ – Business Insider

The latest article on Business Insider is titled ”Video Is The Huge Hole In Twitter’s Advertising Plan”. Aaron Taube says, “As Twitter looks to open the spigots on new revenue streams following its highly anticipated IPO, the real-time social media network is somewhat light on advertising products that would help it monetize... [Read more]

‘Unlock the Potential of Real-Time Marketing’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Unlock the Potential of Real-Time Marketing”. Jenn Deering Davis says, “Real-time marketing isn’t necessarily new, but Oreo’s blackout ad at this year’s Super Bowl highlighted the power of this strategy. Marketers are now scrambling to understand how they can integrate it... [Read more]

Webinar Alchemy: Use the world’s most responsive marketplace #ad

Webinars frequently have a 20% conversion rate, far higher than typical online and email advertising. Discover the right way to employ webinars in your marketing, and your sales may escalate. Stephen Renton, a marketer’s marketer (literally; he has assisted many big-name marketers in their product launches) has used webinars in his work for years. Renton... [Read more]

‘The Most Overlooked Email Marketing Strategy: Segmentation’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “The Most Overlooked Email Marketing Strategy: Segmentation”. Chris Hexton says, “I get questions all the time from marketers looking for advice on their email campaigns. How can we run better campaigns? How can we improve opens and clicks? Should we use HTML templates... [Read more]

‘Twitter Marketers Are Still Looking For Answers’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Twitter Marketers Are Still Looking For Answers”. Nate Elliott says, “Most of the large marketers we survey tell us their companies are active on Twitter. But just as marketers say they’re not getting enough value from Facebook, Twitter marketers are still looking for greater value... [Read more]

‘Impact of Affiliate Nexus Tax in 2013’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Impact of Affiliate Nexus Tax in 2013”. Collins Says, “Affiliates were asked “How many programs have you been removed from based on state legislation?” for the 2013 Affiliate Summit AffStat Report. Fortunately, the vast majority of affiliate marketers, at 71.2%, have not been impacted. However,... [Read more]

Azon Rocket 2.0: Quick, Easy Amazon Affiliate Sites #ad

If you want to set up an Amazon affiliate site to profit from the Christmas rush, Azon Rocket 2.0 may be your quickest solution. Bertus Engelbrecht and OJ James have developed software the builds Amazon affiliate sites. And your sites are well-built and, according to the creators, they have found that their sites fare well in the Google search results. This... [Read more]

Reminder- ‘Creating Your Own Cash Generating Marketing Funnel From Scratch‘ Charles Kirkland’s Webinar 8.00 pm EST

This is our last chance to tell you about Charles Kirkland’s webinar with Todd Brown on Thursday, November 7 at 8.00 pm EST. The topic of the webinar is “Creating Your Own Cash Generating Marketing Funnel From Scratch”. Kirkland says, “During this advanced training, Todd Brown will lead you through the key components used by... [Read more]

‘Tracking Cookies: What Most Marketers Don’t Know, But Should’ – HubSpot

The latest article on HubSpot blog is titled ”Tracking Cookies: What Most Marketers Don’t Know, But Should”. Alisa Meredith says, “Mmmm, chocolate chip! Oatmeal Raisin! Oreos (more addictive than cocaine, apparently)! Yes, many of us have a weakness for cookies – but those aren’t the ones I’m talking about. What I’m... [Read more]

’5 Starting Strategies for Integrating Mobile in Marketing’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “5 Starting Strategies for Integrating Mobile in Marketing”. Max Stinson says, “As you’re well aware, mobile devices are being used increasingly at workplaces to research and gather information for any business-related function. That includes purchases. Mobile apps are used... [Read more]

Cavalia WP Theme: beautiful, responsive, flexible marketer’s theme #ad

Josee Bedard is famous as a creator of WordPress themes. The latest is called the Cavalia WP Theme. This new theme supports: • Five kinds of sliders • A wide selection of shortcodes • Access to 500 Google fonts • Easy to use options menu for customizing your site • Your choice: Mobile-ready or Mobile-responsive • Click to Call • Google... [Read more]

‘How Post-IPO Twitter Could Make Billions Without Alienating Users’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How Post-IPO Twitter Could Make Billions Without Alienating Users”. Fei Deng says, “Twitter’s IPO, the most anticipated offering of 2013, will most likely hit the public markets soon. While the company is on pace to reach $1 billion in revenue by 2014, it’s still unprofitable.... [Read more]

‘5 Businesses That Rock Content Marketing’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “5 Businesses That Rock Content Marketing”. Stephanie Walden says, “Content marketing is definitely on the hot list of buzzwords these days.Pop-up ads are out. Responsive websites are in. Traditional, static forms of advertising are no longer sufficient in today’s technology and social... [Read more]

‘Five reasons marketers should code (and how to start)’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five reasons marketers should code (and how to start)”. Ben Davis says, “It’s no use letting your ignorance, laziness, or even shame, stand in the way of learning to code. I possessed all three in abundance, until this week I took myself along to a Coding for Digital... [Read more]

Want to be the 800 pound gorilla on Facebook? #ad

Well-known marketers and product developers, Chris Fox and his brother, Andrew Fox, have just released FB Gorilla... [Read more]

‘Grids Are Crucial to Good Web Design’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Grids Are Crucial to Good Web Design”. Drew Coffin says, “Whether you are using a prebuilt, responsive, CSS-based grid system or simply designing around guides in Photoshop, grids provide structure and clarity to web design. Using a grid framework makes the design process easier and the... [Read more]

‘Why more emails at Christmas almost always means more money’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Why more emails at Christmas almost always means more money”. Parry Malm says, “On Monday, I answered some questions for Econsultancyabout optimal email frequency at Christmas, and apparently I ruffled a few feathers. What can I say, I’m a Parry-iah (see what I did there?).... [Read more]

‘9,000 Uniques in One Day: A Viral Marketing Case Study’ – MOZ Blog

The latest MOZ blog post is titled “9,000 Uniques in One Day: A Viral Marketing Case Study”. ViperChill says, “There’s a lot of buzz about viral marketing, and sometimes it stems from unexpected places. This post dives into a case study of my own — a site that gained traction when it hit the front page of Hacker News — and details some... [Read more]

WPNotes: Improve your site’s bounce rate, relevancy, “time on site” #ad

An interesting site is critical to keeping users for longer visits. Interactive content is a key way to keep visitor attention longer. Let WP Notes adds interaction to your site. Supose your site offers visitors: Helpful, clickable tips Intriguing questions for them to answer with a click Special discounts that are clickable Any of these increase engagement... [Read more]

‘7 Things the Great Copywriters Wish You Knew’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “7 Things the Great Copywriters Wish You Knew”. Sonia Simone says, “We sometimes talk about web copy and content like they’re the same, but they aren’t — they complement each other, but they also serve two distinct purposes. Copy, traditionally, is what we use to make the sale. To use... [Read more]

‘Twitter Prices Its Initial Offering at $26 Per Share’ – The New York Times

Vindu Goel has posted an article titled “Twitter Prices Its Initial Offering at $26 Per Share” in the Technology section of The New York Times. Vindu says, “Twitter, long protected in its Silicon Valley nest, is about to venture into the more unforgiving world of Wall Street. But as it makes the transition to a publicly traded company,... [Read more]

‘Pinterest Hires Newspaper President to Head Content Partnerships’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Pinterest Hires Newspaper President to Head Content Partnerships”. Kurt Wagner says, “Pinterest confirmed that San Francisco Chronicle President Joanne Bradford will step down at the end of the month to join Pinterest as head of partnerships. The news was first reported by the Chronicle.Bradford... [Read more]

Local Affiliate Site Building Blueprint: sell leads to local businesses #ad

Adrian Knight is a consultant for local businesses that want to take advantage of the internet’s power to bring them new customers. So Knight built a business that gathers leads for these businesses, and he then sells these leads to them for $25 oftern, but sometimes as much as $500 for a single lead. He gets these leads by building powerful lead... [Read more]

‘How to use Google Analytics and SMS to increase sales’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to use Google Analytics and SMS to increase sales”. Peter Tanham says, “If you run an ecommerce site, you probably use email to announce sales, engage customers and drive repeat purchases. But now that the vast majority of your customers use smartphones, you can follow... [Read more]

‘Good Marketing Doesn’t Feel Like Marketing: 5 Brands That Get It’ – HubSpot

The latest article on HubSpot blog is titled ”Good Marketing Doesn’t Feel Like Marketing: 5 Brands That Get It”. Meghan Keaney Anderson says, “I’m going to own up to something: When AT&T’s It’s Not Complicated commercials come on, I stop fast-forwarding. In fact, if it’s a new one and I’ve... [Read more]

‘Outbound Marketing Strategies Are Still Effective’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Outbound Marketing Strategies Are Still Effective”. Henry Schuck says, “There’s been plenty of speculation touting the death of outbound marketing. But a recent survey reveals the speculation to be greatly exaggerated. In fact, outbound marketing is still efficient for driving leads... [Read more]

WordPress Bullet Proof Security Suite; lock down your site #ad

Darren Thompson had a problem. He noticed a large increase in traffic, but no corresponding increase in affiliate sales. As he recounts the story, “I emailed my Affiliate Account Manager and asked him if he could check their logs to see if there was a spike in sales for another account that was originating from my site. Sure enough, an account... [Read more]

Final Reminder- ‘Social Success: Tips for Integrating Social Media into Your Marketing Mix’ MarketingProfs Seminar 12.00 pm ET

This is our last chance to remind you about MarketingProfs’ seminar with Harry Gold on Thursday, November 7 at 12.00 pm ET. The topic of the seminar is “Social Success: Tips for Integrating Social Media into Your Marketing Mix”. MarketingProfs team says, “Let’s face it, most companies will never have a million Facebook... [Read more]

‘Historical Revisionism’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Historical Revisionism”. Peterd say, “A stopped clock is right two times a day. There’s some amusing historical revisionism going on in SEO punditry world right now, which got me thinking about the history of SEO. I’d like to talk about some common themes of this historical revision, which goes... [Read more]

‘Why Digital Marketers Should Consider Latin America’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Why Digital Marketers Should Consider Latin America”. IMS team says, “With the fastest growing Internet population in the world, everyone has their eyes on Latin America. As successful businesses look to expand, the rise of the Latin American digital consumer deserves strong consideration —... [Read more]

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