Sam Bahreini says, “It’s a sad reality that most employees don’t feel connected to their companies. One Gallup survey found that engaged workers compriseless than one-third of the workforce. Related: 5 Ways to Strengthen Your Bond With Your Team And a 2015 survey of nearly 900 employees found that 61 percent of them had considered looking... [Read more]

Tom Tate says, “You can deliver a wealth of value to your new subscribers in your welcome email without reinventing the wheel. How? With Google Analytics! If you’re not using Google Analytics to track the traffic on your blog or website, stop reading this post now and get to trackin’. (Then come back to this post when you have some data,... [Read more]

Ayaz Nanji says, “Marketers are reprioritizing video advertising budgets, shifting their spend from traditional to digital video, according to a recent report from Aol. The report was based on data from an annual survey of nearly 300 brands, agencies, and publishers. Nine in ten ad buyers say they are are shifting spend from linear TV to digital... [Read more]

Earlier this week Drew Laughlin and Pat Flanagan pulled their Marketing Consultant PLR Business Kit off the market. We did not hear about the sale until the day it ended. But the content they were offering looked superb, so we asked a favor, and they permitted us to offer it to IM NewsWatch readers for a limited period. What they are offering are three... [Read more]

SBT team says, “It’s important you use every outlet available when it comes to holiday marketing and advertising, but Facebook is arguably one of the most important. Social media in general is a great way to advertise no matter what time of the year, and Facebook in particular has made it easy for eCommerce companies to benefit through different... [Read more]

Jason Abbruzzese says, “Facebook has been just destroying expectations for its ad business recently. It finally showed some signs of slowing in the third quarter of 2015, but not many. Doesn’t matter that much to investors, who just sent Facebook shares to an all-time high. Facebook reported earnings on Wednesday that included less profit... [Read more]

Barry Levine says, “When it comes to digital tools, marketers have an overabundance of several thousand choices. To help navigate these possibilities, Boston-based CabinetM is today announcing its first product, a new platform of the same name. The platform, still in beta, offers written profiles on about 3,500 tools in more than 450 categories,... [Read more]

Pinterest is offering marketers living in the USA a new marketing tool that has the potential to increase sales. It's called 'Promoted Pins'. You have seen something similar on other social sites, and now Pinterest is getting in on this strategy as well... [Read more]

Mark Brooks says, “Neuro-marketing may sound the latest in science fiction mind control, but research has increasingly shown that the human brain responds to particular stimuli in very distinct ways that may surprise you. For the budding startup business looking to connect with customers, knowing how to tap innate responses can make all the difference.... [Read more]

Barry Feldman says, “Blogging remains the cornerstone of most content marketing efforts. According to HubSpot, marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI. The data presented by HubSpot also claims B2B companies that blog produce 67 percent more leads than those that don’t. According to Demand Metric,... [Read more]

Patricio Robles says, “Thanks to Facebook, the word ‘like’ has become an ubiquitous part of internet jargon. Now, one of Facebook’s biggest social rivals has decided to piggyback on the word it made famous. Yesterday, Twitter announced that it is replacing its ‘favorite’ button with a ‘like’ button. As... [Read more]

Yanik Silver has kept a low profile for the last couple of years. Before that, he had created a number of training products for small business people. While he has been out of the public eye, he has focused his energy in building a mastermind group he calls The Maverick Network. He has also been honing his vision for how to change the way business is played... [Read more]

Anna Korolekh says, “When I joined the PSD2HTML team in November 2014, the site had been suffering from a manual penalty related to spammy backlinks for over a year. They’d tried everything to promote a recovery, but nothing worked. They were ready to admit defeat. The penalty resulted in the loss of over 80% of their organic traffic. The... [Read more]

Vidit Baxi says, “Online shopping is rapidly becoming popular in India, and this is inadvertently pushing brick and mortar stores to take the backseat. With online discounts doling out lucrative offers along with ‘mobile app’ sale days, even the most reluctant shoppers are resorting to the online forum. As consumers we enjoy the spree of... [Read more]

Monica Montesa says, “If you’re just getting started with email marketing, you might be wondering what all the hoopla’s about when it comes to email deliverability. Whether you’re unsure how it impacts your email success, or if you’re just not convinced it’s that big of a deal, we wanted to help bring clarity to the sometimes puzzling... [Read more]

Offsite is important. Don't entrust your backup to the same server that holds you site. In a disaster, you would lose any backups on your server. The hacker corrupts them; the server loses them; the hosting company can't or won't supply them once the problem occurs.... [Read more]

Jeff Sierra says, “The universe of marketing technology is continuing to expand, providing marketers with ever-new and exciting ways to create, communicate, connect, and sell. In fact, in 2014, marketing tech was a $20 billion industry, according to IDC, so there is no question about marketers’ willingness to jump in and invest. And why... [Read more]

Martin Beck says, “Facebook posted another expectations beating quarter, reporting $4.5 billion in revenue for the third quarter. That figure was a 41 percent increase from last year and $130 million more than analysts had expected. Earnings per share were 57 cents, excluding certain expenses, and also beat consensus expectations of 52 cents.... [Read more]

Jeff Rajeck says, “Facebook recently launched a new way to advertise: Lead Ads. We’ve been trying them out as part of the promotion for an upcoming event, and this has revealed three things about the future of Facebook advertising. I’ll go into that in more detail, but first a quick plug for the event in question. Econsultancy is... [Read more]

Three experienced product developers have joined together to create a game-changing video player they call 'Social Vidio'. Here's the most important new capability. Two-step opt-ins (having the person click saying that they are interested before providing their contact information) have been shown to increase conversions dramatically... [Read more]

Rainmaker team says, “Taking care of your audience’s needs is one of the keys to long-term entrepreneurial success. Andreea Ayers of Launch Grow Joy joins Chris Ducker on today’s episode of Youpreneur.FM to share how she did exactly that while building her online business. Throughout her entrepreneurial career, she’s provided solutions... [Read more]

Anita Campbell says, “Endurance International Group this morning announced it will acquire all the stock of email marketing company, Constant Contact. The price for Constant Contact’s stock will be $32 per share, making the value of the deal $1.1 billion. Together, as a combined group, they will serve more than 5 million small businesses. Endurance... [Read more]

eMarketer team says, “The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Register here for a free eMarketer webinar to learn about how mobile’s evolving role will affect how brands reach B2B buyers and decision-makers in 2016. The six trends will encompass these... [Read more]

Martin Beck says, “Pinterest is bringing Buyable Pins to Android. Pinterest launched its long-anticipated e-commerce feature in June exclusively on the iPhone and iPad. Today, the company announced that it’s starting to roll out the service for Android users and that it’s launching “The Pinterest Shop,” a curated collection of Buyable... [Read more]

Eric Siu says, “If you follow digital marketing, Derek Halpern needs no introduction. The insightful, intelligent posts he publishes to his Social Triggerswebsite are so widely recognized that he’s able to boast of more than 300,000 subscribers who anxiously await his updates. But I wanted to know more about him than just the stats of his... [Read more]

Kayla Cobb says, “I am a serial email subscriber. If I think there’s even a chance that a company’s subscription list will provide me with discounts, fashion tips, insightful news stories or even just a joke every now and then, I will most likely click that sign up button. This email addiction paired with my experience reporting for MarketingSherpa’s... [Read more]

Carla Johnson says, “Western Union banks on its customers’ passions to inspire remarkable content. Laston Charriez, the company’s senior vice president of marketing for the Americas, explains how it innovates in a conservative industry. Few brands have been household names as long as Western Union. Launched in 1851 as the New York & Mississippi... [Read more]