Anita Campbell says, “Endurance International Group this morning announced it will acquire all the stock of email marketing company, Constant Contact. The price for Constant Contact’s stock will be $32 per share, making the value of the deal $1.1 billion. Together, as a combined group, they will serve more than 5 million small businesses. Endurance... [Read more]

eMarketer team says, “The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Register here for a free eMarketer webinar to learn about how mobile’s evolving role will affect how brands reach B2B buyers and decision-makers in 2016. The six trends will encompass these... [Read more]

Martin Beck says, “Pinterest is bringing Buyable Pins to Android. Pinterest launched its long-anticipated e-commerce feature in June exclusively on the iPhone and iPad. Today, the company announced that it’s starting to roll out the service for Android users and that it’s launching “The Pinterest Shop,” a curated collection of Buyable... [Read more]

Pinterest is offering marketers living in the USA a new marketing tool that has the potential to increase sales. It’s called Promoted Pins. You have seen something similar on other social sites, and now Pinterest is getting in on this strategy as well. It’s a new and almost unexplored marketing opportunity. As with most unexplored areas,... [Read more]

Eric Siu says, “If you follow digital marketing, Derek Halpern needs no introduction. The insightful, intelligent posts he publishes to his Social Triggerswebsite are so widely recognized that he’s able to boast of more than 300,000 subscribers who anxiously await his updates. But I wanted to know more about him than just the stats of his... [Read more]

Kayla Cobb says, “I am a serial email subscriber. If I think there’s even a chance that a company’s subscription list will provide me with discounts, fashion tips, insightful news stories or even just a joke every now and then, I will most likely click that sign up button. This email addiction paired with my experience reporting for MarketingSherpa’s... [Read more]

Carla Johnson says, “Western Union banks on its customers’ passions to inspire remarkable content. Laston Charriez, the company’s senior vice president of marketing for the Americas, explains how it innovates in a conservative industry. Few brands have been household names as long as Western Union. Launched in 1851 as the New York & Mississippi... [Read more]

Yanik Silver has kept a low profile for the last couple of years. Before that, he had created a number of training products for small business people. While he has been out of the public eye, he has focused his energy in building a mastermind group he calls The Maverick Network. He has also been honing his vision for how to change the way business is... [Read more]

Lindsay Kolowich says, “Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s... [Read more]

Mark Brohman says, “75 of the 100 biggest companies ranked in the 2016 B2B E-Commerce 300 sell online to their business customers in four distinct ways. Big U.S. manufacturers and wholesalers certainly aren’t one-trick ponies when it comes to conducting business-to-business e-commerce. In fact the biggest 100 B2B companies ranked in the newly... [Read more]

Ben Davis says, “Let’s start with an internal link. So, here’s why internal linking is important. But how should one go about internal linking, ensuring the maximum benefit for users and best visiblity in search engines? Keep a spreadsheet of your best content There is an explicit reason for internal linking (to improve the UX for... [Read more]

Don't entrust your backup to the same server that holds you site. In a disaster, you would lose any backups on your server. The hacker corrupts them; the server loses them; the hosting company can't or won't supply them once the problem occurs... [Read more]

Beth Hayden says, “Autoresponders are the hardest-working, unsung heroes of content marketing. They’re a series of emails you write once and set up to send out at pre-set intervals to anyone who asks for them. They keep working day and night, continuously reaching out to your audience with valuable content and relevant offers. They work for... [Read more]

Kane Jamison says, “I’ve been obsessed with Facebook Ads for the past few years. It probably didn’t hurt that the first test campaign we ran earned an excellent $0.04 cost-per-engagement from a $10 budget. I’m obsessed because I’m convinced Facebook Ads are one of the most powerful tools we currently have as digital marketers.... [Read more]

Jay Baer says, “Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Through a combination of thoughtful audience targeting andadvocate engagement, Caitlin gives her audience a peek into life at DocuSign while sharing the awesome convenience... [Read more]

Jeffreys and his team analyzed the last 2 years of data about dozens of his super successful product launches, which reaped over 2.1 million sales page visitors, and over 90,000 digital product sales. Plus, they also analyzed his most successful students, those who launched their own products from scratch and built 6 figure digital product empires in record time... [Read more]

David Bernstein says, “The holidays are coming quickly. Are you ready? Maybe you’ve already started your prep work so you won’t struggle when the orders start rolling in. If not, now’s the time to start decking the halls. Sometimes you need more than a brief overview to get everything organized. That’s why this checklist is everything... [Read more]

Alicia Marie Tan says, “Facebook, like all tech nerds, has dreams of teleportation. The company’s chief technical officer, Mike Schroepfer, said the company plans to “effectively build a teleporter,” according to Business Insider. “Facebook wants to build a device that allows you to be anywhere you want, with anyone,... [Read more]

Paul Cook says, “It’s Black Friday, and you’re quietly confident. You’ve planned your marketing campaign in meticulous detail. You’re expecting a lot of extra website traffic, but you’ve taken steps to make sure you can deal with it. Your beautifully crafted home page and offer pages are as light as they possibly can be – images are... [Read more]

Three experienced product developers (Stefan van der Vlag, Rohan Chaudhari and Harshal Jadhav) have joined together to create a game-changing video player they call 'Social Vidio'. Here's the most important new capability. Two-step opt-ins (having the person click saying that they are interested before providing their contact information) have been shown to increase conversions dramatically, in some cases, up to 785%)... [Read more]

Laura Entis says, “Squarespace, the web publishing platform, just launched a suite of new ecommerce tools for small-business owners. Features include additional templates designed specifically for ecommerce transactions; a mobile commerce app to allow owners to manage commerce on the go; an abandoned checkout recovery feature, which sends out... [Read more]

Michelle Moorehead says, “2016 marks the year the CMO will take control of the customer experience — or risk facing significant coordination challenges (and potential headaches) with some other fledgling executive who sees the opportunity to own it. Savvy CMOs will lead the charge to convert superior experiences to growth. This includes driving... [Read more]

Neil Patel says, “Just a few years ago, you could get away with text-only social media posts and content marketing. But today? You don’t stand a chance unless your content is packed with visuals. Visual content is the new black for content marketers. It’s crucial that we understand how to use visual content effectively, because the distribution... [Read more]

Kat Fay says, “Videos, reviews or an author’s picture can drive clicks on search results, according to a study by Blue Nile Research. Many retailers believe that showing up first in organic search results on Google and Bing is a guarantee of success. But lower positions often generate more clicks than the top spot, especially when the links... [Read more]

Rainmaker team says, “If you’ve ever written content and wondered “how long should it be and what should I include?” this episode of Hit Publish is for you. This week, host Amy Harrison talks about how long your content should be. How much information do you need to give your readers to encourage them to sign up, buy, get in touch, or take... [Read more]

Barry Levine says, “Of all the hot topics broached at the Interactive Advertising Bureau’s Ad Operations Summit on Monday, one cast a longer shadow than the others. Ad blocking was the first topic addressed in an open discussion among the several hundred participants, and it kept reappearing throughout the day. The reason is obvious: It is... [Read more]

Brittany Leaning says, “Inbound marketing campaigns are made up of a lot of different elements, making it easy to forget a piece of the puzzle if you’re not careful. Did you send a well-segmented email? Do you have engaging tweets and Facebook posts going out at optimal times? Did you optimize your blog posts and landing pages for search?... [Read more]