Robert Stroud says, “Amazon Web Services is rapidly growing Since I joined Forrester 2 months ago, we have seen multiple announcements from public cloud providers. Amazon Web Services (AWS) numbers are now available. As reported by The Motley Fool, “at the RE:Invent conference a company representative disclosed “AWS is now on pace for a... [Read more]

Stefanie Flaxman says, “The concept of style has multiple layers of meanings, and this week’s Copyblogger Collection contains multiple layers of insights. At first glance, the following is a series of three handpicked content marketinglessons that will show you: How to tell a meaningful marketing story How to optimize every blog post you write How... [Read more]

Patricio Robles says, “The holiday shopping season is one of the marketing world’s annual highlights, but for many non-retailers, the last two months of the year are nothing more than business as usual. Even so, the billions of dollars that retailers pour into marketing during this period can complicate matters for non-retail brands. How... [Read more]

News reports say that online buying is taking over Black Friday. In-store buying dropped dramatically, while online buying surged ahead. That’s good news for internet marketers, especially for affiliate marketers promoting physical items. However, sometimes online sellers need tools to assist them in building their online traffic and conversions... [Read more]

MOZ team says, “Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? If you’re not yet thinking about the ramifications of using hosted blog platforms for your content versus your own site, now’s your chance to start. In this week’s Whiteboard Friday, Rand explores the... [Read more]

Courtney Eckerle says, “Mike Loveridge, Digital Marketing Manager, Humana, runs the conversion rate optimization program at Humana, which is comprised of a team of 15 testers and supporting staff. In his interview at the MarketingSherpa Email Summit 2015 Media Center, Mike explained that the team has spent the past year getting a process in place... [Read more]

Punita Sabharawal says, “With newly launched SMB platform in India, Entrepreneur caught up with Emily Huo, Head-SMB Sales, APAC, Twitter, to know why India is a huge market for Twitter. Twitter’s newly launched self-service ads platform is trending. How does it work? We launched the self-service ads platform for India and more than 200 other... [Read more]

There are a number of well-known eCommerce platforms. Perhaps Shopify is the best known, but there are also BigCommerce, Volusion, Spark Pay, CoreCommerce and others... [Read more]

Staples says, “It’s that time of year again: The first hint of frost is in the air, the conversations are turning to turkey and gift-giving, and holiday puns are dancing like sugarplums in the minds of social media managers everywhere. Small business owners already have a lot on their plates during this time of year, so when it comes to... [Read more]

Jonathan Frangakis says, “Ad blocking isn’t the end of the world, it’s actually a new beginning—and smart app developers are poised to reap the benefits. Developers, rightly, pour resources into creating great experiences in their apps. But when it comes to advertisements, there’s a fundamental problem with the underpinning business model... [Read more]

Patricio Robles says, “In October, Twitter announced that it would be updating its Tweet button and removing the Tweet count. That update is now live, catching many who were unaware of the impending change off guard. Here’s what publishers need to know about the removal. Why Twitter removed the share count According to Twitter group product... [Read more]

Having your own product with your own name on it does a lot to build your credibility. Authors and product creators are seen as experts, and experts are paid better than the average person... [Read more]

Peter O’Neill says, “Wake up, B2B marketing and sales enablement automation vendors — especially those of you in North America. Many of you have not yet seriously set up shop in Europe because you consider firms there to be late adopters of marketing and sales automation. Well, they are perhaps late from your point of view, but they have... [Read more]

Karissa Bell says, “nstagram may finally be adding support for multiple accounts. The photo sharing app is testing support for multiple accounts for Android users. The feature appears to be limited to some Android users who are part of Instagram’s beta testing program, at least for now. First spotted by Twitter users @fro_rogue — who... [Read more]

Ben Davis says, “Unless you’re a reactionary, as a marketer you probably understand that automation is creating more jobs than it makes redundant. Automation, for all the scale it enables, requires human mastery of technology, process flows and customer lifecycles. Increasingly personal communications also entail the creation of more content,... [Read more]

If your YouTube video isn't viewed, it won't be of much use to your business. That's why so many marketers work hard at building up their count of views... [Read more]

Sherice Jacob says, “Looking for some inspiration for your next content marketing campaign? Curious what industry leaders and influencers are doing with their content? Prepare to be inspired! In this article, we’ll take a closer look at some of the heavy-hitters in B2B content, video, customer outreach and much more. HubSpot – the Undisputed... [Read more]

Brian Honigman says, “Successful content marketing can be a challenging strategy to master, even for the largest organizations. Throw this strategy to a business with a strict budget and minimal resources, and you can likely expect an uphill battle. While creating content can be a challenge in itself, it’s often what you do with the content... [Read more]

Thomas Husson says, “When it comes to location-based marketing and proximity-marketing, more often than not, marketers seem fascinated by the beacon technology. With 82% of shoppers making their actual purchasing decision in-aisle, it’s no wonder that vendors are betting on beacons and indoor positioning systems to help marketers interact with... [Read more]

A brand new WordPress review theme called 'Intensivo' has just been released by Leonardus Chang. If, like many of us, you are an affiliate marketer, then you might want to see this professional theme for building affiliate stores (such as Amazon affiliate stores.)... [Read more]

Emma Snider says, “Yes, Thanksgiving’s about turkey, stuffing, pumpkin pie, and eating too much in general. But it’s also about gratitude. Salespeople would be nowhere without their clients. So perhaps after your food coma this year, you might take some time to give quick social media shout outs to your best and most loyal customers. And... [Read more]

Scott Gerber says, “Technology is changing quickly, and as a business owner, you need to be one step ahead. From exciting developments in machine learning to Google’s increased focus on mobile SEO, companies big and small need to seize the opportunity to step up their digital profiles and market smarter. This year in particular has been... [Read more]

Jack Simpson says, “How do you know your website pages are performing as well as they could be if you’re not testing them to make sure? You don’t, is the honest answer. You could be missing out on a lot of potential sales, shares, clicks, or whatever it is you’re trying to get out of your visitors. But don’t despair, because it... [Read more]

ReadWrite team says, “Most discussions of SDN stop at the control and data planes. However, abstraction and programmability of the management layer of the network is critical to enable cloud orchestration applications to manage, end-to-end, all the infrastructure elements of the cloud—compute, storage, and network—for more rapid application... [Read more]

Kavin Labick says, “As Cyber Monday and Black Friday approach once again, both online and in-store retailers are preparing for intense shopping—both digital and physical—across the nation. For online retailers, preparation means hours of unglamorous, behind-the-scenes preparation, endless performance testing, countless iterative tweaks, and... [Read more]

Lindsay Kolowich says, “”Gratitude means thankfulness, counting your blessings, noticing simple pleasures, and acknowledging everything you receive,” wrote Marelisa Fabrega in her book How Gratitude Can Change Your Life. Practicing gratitude doesn’t just make you a more likeable person, but it can also benefit your health.... [Read more]

Andrew Davies says, “Over the past five years, marketing automation has ballooned into a billion pound industry. Many businesses of all shapes and sizes have been drawn in by the potential upside of lead nurturing, lead scoring and triggered responses to critical prospect activities. Marketing automation has promised the ability to bring efficiency... [Read more]