Baer says, “What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right? Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and... [Read more]

MarketingExperiments team says, “The email marketing landscape is always changing. Today’s consumer rarely looks at an email with delight. The “You’ve got mail” days are long gone. The customer now scans through an inbox with a disposition to delete. It is hard enough to get an “open,” let alone a “click.” • So, what is it about... [Read more]

Alan Harris says, “As we turn the page on October and say “hello” to November, Thanksgiving is just around the corner. With it comes the 1-2-3 punch of Black Friday (Nov. 28), Small Business Saturday (Nov. 29), and Cyber Monday (Dec. 1). For many of us, this time of year determines whether we’ll be in the red or in the black come 2015, but... [Read more]

Peter Szabo says lazy people can, indeed, become successful marketers. He shows the way in his new training, Easiest Money Ever, he shows the way. He says that this new system can earn 3-figures (i.e., at least $100) daily and can do it without any website, any list or any significant start-up budget. His point is that by avoiding building a website... [Read more]

Lisa Toner says, “We’ve all been there. You craft a marketing email, complete with clever wording and amazing benefits for the specific buyer persona, and you’re seriously impressed with yourself. So your mind starts to wander … you think about all the leads you’re going to generate and how you’re going to spend your bonus.... [Read more]

Verónica Maria Jarski says, “What does the next year hold for B2B content marketing? The following Uberflip infographic offers a glimpse at B2B content marketing’s future. The infographic is based on MarketingProfs’ and Content Marketing Institute’s B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. A... [Read more]

Martin Beck says, “Happy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if you are marketing to holiday shoppers there’s no time to waste. And Twitter this week released a study touting its ability to bring customers into retail establishments and influence purchase... [Read more]

Paul Nicholls has a new (and very popular) training product:Product Creation Hero. Nicholls has created a number of earlier training products that have been advertised on IM NewsWatch on various marketing topics (most recently, Solo Ad Professor.) His latest tackles a fundamental topic that most marketers need: product creation. If you can create products... [Read more]

Elena Terenteva says, “Landing pages rock, fact. • They help you target your message to very specific audience needs. • They are persuasive. • They help focus the reader’s attention on your offer. • And they convert. In short, there’s no better way to make a sales pitch online than through landing pages. There’s just one problem... [Read more]

Neil Patel says, “If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn’t you do it every single time? According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent! If I were to tell you that... [Read more]

Rex Santus says, “You might have noticed that your Facebook News Feed is faster than it used to be on youriPhone or iPad. You’re not crazy. Facebook has made the News Feed operate 50% faster than the previous version in the iOS app, according to the company. About two years ago, Facebook switched from HTML5 to native iOS code to make the app... [Read more]

Drew Laughlin has just released 3 sets of marketing videos for attorneys to use on their websites. This is his Local Freebie Funnel Vol 3. If you want to sell marketing services to attorneys, this is a good place to start. Every day, hundreds of people search online for attorneys to help them solve particular problems. And attorneys often speciaize... [Read more]

Jeff Rajeck says, “Peter Thiel, a PayPal founder and an early Facebook investor, is one of the most talked-about and revered internet business pioneers. And a billionaire. His views on how to build a successful startup are required reading for entrepreneurs in Silicon Valley. and they can also help you come up with radical, new marketing strategies.... [Read more]

Rand Fishkin says, “Search engines, especially Google, have gotten remarkably good at understanding searchers’ intent—what wemean to search for, even if that’s not exactly what we search for. How in the world do they do this? It’s incredibly complex, but in today’s Whiteboard Friday, Rand covers the basics—what we... [Read more]

Monica Montesa says, “Email folklore may not be as popular as the campy stories and urban legends you heard in your younger days, but it’s the kind of stuff that will raise the hair on the neck of any marketer. Unlike some of the typical ghostly tales, however, these grim accounts are based on true experiences that will chill any witch or warlock... [Read more]

The number of people wanting to use solo ads in their business is growing. Now you can be the one who supplies the lead contacts they need. 'Solo Ads Cash' can show you how... [Read more]

Chow says, “The Internet continues to advance and evolve with each passing day. What might be the hottest new fad on the block one day could be easily forgotten the next. And I don’t need to tell you how much of a challenge it can be trying to keep up with all those Google algorithm updates. If you want to make money online, you need to learn to... [Read more]

Kate Leggett says, “We live in a subscription economy, thanks to the internet and cloud-based computing. Industries like media, entertainment, and telecommunications have fully embraced a subscription software model, while others, such as publishing, computer storage, financial services, healthcare services, transportation, and business-to-business... [Read more]

Ginny Marvin says, “A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search volume rose 120 percent. That’s according to Covario’s quarterly analysis, which covers clients in high tech, consumer electronics and retail. Search media spend on smartphones eclipsed... [Read more]

Local businesses need to work on their reputation. Dissatisfied customers have criticized them all around the web. Some of these businesses know they have a problem; others don't If you can show them their problem and can correct it for them, you likely will build a good (and simple) business for yourself... [Read more]

Tim Ash says, “The customer journey does not end when your visitor completes your desired action – and neither should your conversion optimization efforts. It costs far more to get new customers than it does to retain the ones you already have, so it makes sense to plan for customer lifetime value and not just focus on the one-time transaction. Right... [Read more]

Vanessa Green says, “When I graduated from journalism school seven years ago, I never imagined I’d end up with a career in marketing. But after working as an editor for four years, I was motivated to start writing content that wasn’t just ‘the stuff between the ads’. I liked the idea of using language to educate and convince, and to... [Read more]

Danny Bluestone says, “Recent research seems to casts doubt on the future growth of the once-thriving app economy. According to Deloitte, almost a third of UK-based smartphone users no longer download new apps in a typical month. This finding has been replicated by Comscore in the US. Worryingly, Deloitte also reported that nine out of ten users... [Read more]

If you are looking for an easy way to create animated videos for your marketing, either on YouTube or on your own site, 'My Character Video' may be the solution you have been looking for... [Read more]

Derek S. says, “With the holiday season rapidly approaching, businesses are making the final push to ready their supplies for when consumers start storming into their stores and racing to their websites. MailChimp has released its latest survey titled “Holiday Email Marketing Survey” that outlines the importance of holiday emails for small... [Read more]

Greg Sterling says, “This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable demands of multi-device shopping... [Read more]

Charlie Dai says, “Previously, when CIOs and enterprise architecture professionals talked about “business-to-business” (B2B) commerce in China, most people thought of third-party B2B marketplaces like Alibaba.com or HC360.com. Very few companies use professional B2B solutions internally, instead relying on a combination of order management... [Read more]