Allison Howen says, “Twitter has unveiled a new feature that aims to help merchants increase conversions through the social network. The feature, dubbed Twitter Offers, enables advertisers to create card-linked promotions and share them on the social network. Then, when a Twitter Offer appears in a consumer’s timeline, the consumer has... [Read more]

Gina Broom says, “The average search engine experience for a consumer goes something like this: Something will pop into someone’s head, and they need the Internet to get more information. They then search for what they’re thinking about at that time. Sometimes it’s something they want to buy, and they’re looking to... [Read more]

Robin Neifield says, “There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don’t be fooled – your brand does indeed need to maintain a presence on social platforms. There has been a lot of public hand-wringing lately about the new Facebook policies that require marketers to pay for marketing... [Read more]

If you want people to find your site, the search engines can be your friend; that is, if you give them what they are looking for. SEO Holy Grail shows you how to do just that without any “black hat” methods. Everything you do is completely legitimate. Often you hear that you need a lot of good backlinks to be ranked high. But Leon Tran has... [Read more]

Rex Santus says, “Earlier this year, Instagram was leading the pack as the fastest-growing social platform. Now, it’s Tumblr and Pinterest, which have edged out the picture-sharing app for greatest increase in active users. Tumblr’s active users grew by 120% in the last six months, according to new stats released by the Global Web Index... [Read more]

Christopher Ratcliff says, “As Facebook continues to ease the way businesses pay-to-play on its network, its other social network Instagram has notoriously kept marketers at a much further arm’s length. Things are starting to change though. If you’re a Facebook user you will have been updated this week on its new terms and conditions. These relate... [Read more]

Susannah Morris says, “The holiday shopping season is upon us! November and December sales for retailers are expected to top $616.9 billion. In the run up to Cyber Monday, let’s take a look at when, where, and how consumers are expected to shop. While there has been some backlash about stores opening on Thanksgiving, shoppers are still expected... [Read more]

If you go to a local business, wanting to sell them anew online service, there's a good chance they won't pay attention. A few will be interested, but you will waste a lot of time calling upon owners who don't care... [Read more]

Richard Procter says, “Consumers may trample over each other to get cheaper TVs and laptops this season, but Twitter’s advertising partners may have found the best Black Friday deal of all—the ability to tweet you promotions. Just in time for Black Friday and Cyber Monday, the microblogging network announced “Twitter Offers” on Tuesday. The... [Read more]

Stan Schroeder says, “The European Parliament voted on Thursday in favor of a resolution that would see search engines being “unbundled” from their other commercial services. The resolution, which was approved by 384 votes to 174 (with 56 abstentions), focuses on the online search market and its “particular importance in ensuring... [Read more]

Chris Abraham says, “I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. What Joe’s Pizza Shack probably needs is an SEO consultant, what Siemens needs is a seasoned... [Read more]

If you are in the fitness niche, here’s a way for you to earn some Amazon commissions with this easily applied review content for fitness equipment. Jeffster has created these new equipment reviews for two sub-niches of the fitness niche: 1. Dip Stations 2. Weighted Vests He includes: • An Introductory ‘What’s in the Box’ video •... [Read more]

Jeff Rajeck says, “Econsultancy held its regular Digital Cream Singapore earlier this month and it was packed with digital marketing specialists from South-East Asia. Around 100 delegates, mostly from brands and other buy-side firms, got together to discuss the future of digital marketing. I was fortunate enough to be the moderator of the table... [Read more]

Emma Snider says, “Yes, Thanksgiving’s about turkey, stuffing, pumpkin pie, and eating too much in general. But it’s also about gratitude. Salespeople would be nowhere without their clients. So perhaps after your food coma this year, you might take some time to give quick social media shout outs to your best and most loyal customers. And... [Read more]

Jeremy Smith says, “Pain, as the New York Times reported, is “the secret of neuromarketing.” And apparently it is a well-kept secret, because there are very few conversion optimizers discussing the place of pain or how to apply it strategically and ethically. I came up with just a couple mentions of it. One article from Search Engine Watch... [Read more]

Mascots can be a big help to the success of a sales campaign. The Geico Gecko is an example familiar to US readers. Tony the Tiger still resonates, probably in Europe as well as the US... [Read more]

Yuya Chen says, “The social blogging platform has added an “install app” button to its sponsored posts. What other ad formats can we expect from Tumblr in the future? Yahoo-owned Tumblr has introduced “Tumblr Sponsored Apps,” a new mobile ad unit, to attract more ad dollars. The new ad unit will allow app publishers to target... [Read more]

Derek S. says, “Whether it’s due to the creation of new network or just updated features, the social media landscape is constantly evolving. As the influential channel changes, it’s important that businesses understand how it has evolved and adjust their approaches accordingly to continue to receive the most out of their social media efforts.... [Read more]

Amberly Dressler says, “It should come as no surprise that e-commerce retailers turn to Twitter and Facebook more in December than any other month, but how do they stand out from the crowd? Salesforce Marketing Cloud recently analyzed more than 3 million tweets and 2 million Facebook posts and found several key insights for the e-commerce and... [Read more]

If you are having trouble building your mailing list, the free 'Easy Optin Traffic' report can get you on the right track... [Read more]

Holly Stanton says, “What do you say when a prospective student asks, “What makes (insert your college or university here) different?” It’s easy to tout the low faculty to student ratio or list off a long inventory of degree programs. While these are important, most higher education institutions can proclaim the same thing. How do you show... [Read more]

Steve Dille says, “Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s examine a marketer whose name is practically synonymous with email engagement. Ask nearly anyone about which brands’ promotional... [Read more]

Roy Chomko says, “The technical and aesthetic components of “good” Web design are often presented as two competing forces, or separate entities that must be corralled into grudging cooperation for the sake of producing a functional product. However, by implementing a few best-practice development process strategies, Web designers... [Read more]

Jack Hopman and his students have been selling leads to local businesses for the last four years, and they can report that its a good business to be in... [Read more]