The latest article on Business Insider is titled ”Why Brands Should Double Down On A Single Social Network, Rather Than Trying A Scattershot Approach”. Marcelo Ballve says, “Too many brands and businesses still try a scattershot approach at social media. They try to be everywhere, spread their efforts too thin, and end up annoying... [Read more]

The latest article on ‘Business 2 Community’ is titled “How Customer Trust Will Increase Your Social Media Sales”. Michel Falcon says, “Have you ever met someone who said, “Social media doesn’t work!” Of course, there is the person who asks, “What’s the ROI of social media?” In this post, I will address both the statement... [Read more]

The latest post on ‘Mashable’ is titled “Everything You Need to Know About Gmail’s Latest Update”. Taylor Casti says, “Gmail had a little work done lately, and it’s looking good.The latest version of the web’s favorite email client comes with a host of new features, ready to help you reach Inbox Zero. But with new... [Read more]

Product owners face unscrupulous buyers who get the product then immediately ask for a refund, or who get the product and who share it with other people on a black hat forum so many copies are floating arounf the internet which are never paid for. Andrew Brocklehurst has created software to protect your training documents from cheaters and refunders.... [Read more]

The latest ‘Econsultancy’ blog post is titled “Google moves towards a fully-subscribed search service, to detriment of advertisers”. Jon Baron says, “Actions speak louder than words. At a time when ‘big data‘ analysis is driving intelligence into customer behaviour and beginning to underpin strategy marketers... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Hybrid pricing is the only way to optimize marketing spend”. Marcus Tewksbury says, “At a point in history, when all eyes were on the inbox, scale and reliability were critical points of differentiation. CPM, as a measure of email volume, was a great fit because it tracked... [Read more]

The latest article on HubSpot blog is titled ”Will Twitter Someday Be As Obsolete As AOL Keywords Are Today?”. Dan Lyons says, “Over the weekend I rented a movie for the kids, Harry Potter and the Prisoner of Azkaban. In the trailer for the the video I noticed something I hadn’t seen in ages — a kind ancient rune, a relic of... [Read more]

Jeremy Burns, the creator of the famous Source Code Gold Mines, has created another PLR product that you can sell. This one is a new training product called The Essential Guide On Internet Marketing. This is a step-by-step guide to getting started online. If you are a beginner, it can start you on the right track. Once you are going, you can sell this... [Read more]

Venturebeat.com reports that 250 merchants have banded together to accept Bitcoin this Black Friday. Participating companies include OK Cupid, CheapAir.com, Humble Bundle, GOOD Magazine, CityWineCellar, Shave like Dad, and Exohosting, which is offering 35 percent off web hosting when you pay with Bitcoin. The article points out that this approach reduces... [Read more]

The latest ‘Econsultancy’ blog post is titled “Greeks in plaid: the art of digital marketing persuasion”. Charity Stebbins says, “The techniques of content or the bigger genre of online marketing are not new, they’re just digitized. If you start looking seriously for the origins of digital marketing, you’ll ultimately... [Read more]

The latest article on ‘Business 2 Community’ is titled “LinkedIn Throws its Hat into the Content Marketing Ring with Product Pages”. Alex Baker says, “Social network for professionals, LinkedIn moved to boost its standing as a content marketing platform this week with the introduction of “Showcase Pages.” These new page offerings... [Read more]

Mobile apps, whether for Google Android or for Apple iPad and iPhone, are big sellers.. And when they are built well, they have long shelf life, so you can sell them for a long time to come, which provides you with a passive income stream. If you only had a simple way to create mobile apps, you could create them one after another and profit from all... [Read more]

The latest post on ‘Mashable’ is titled “How to Lower Your Site’s Bounce Rate”. Elisha Hartwig says, “On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order to better understand and analyze the success of your marketing campaigns, there... [Read more]

The latest MOZ blog post is titled “Checkout Page Optimization: Just Follow the F.A.C.T.S.”. Joost de Valk says, “Your checkout page is one of the most important places to optimize for conversion. By spending time in five particular areas, you can make sure to minimize the number of abandoned shopping carts you see”. Checkout Page Optimization:... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Only One Week Left to Enter Copyblogger’s Essay Contest (and Compete for Insanely Useful Prizes)”. Jerod Morris says, “You are a serious copywriter or content marketer (or both). You must be. Otherwise, why would you be here on the day before Thanksgiving? You surely have traveling... [Read more]

Once you have a blog (or any WordPress site) set up the way you like it, it’s helpful to be able to clone it (for example, IM NewsWatch might be cloned to create Model Plane NewsWatch), but if it has been around a while, it will have posts and comments in it. You want the structural elements of the site in the new clone, but you probably don’t... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging?. Baer says, “Just how important is content marketing? #PRpros must learn! RT @nickkellet: Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr... [Read more]

MarketingSherpa has released a case study titled “Multichannel Marketing: Direct mail, phone and email combine to lift executive briefing calls 50%”. Allison Banko says, “While the average business person receives an excess of 100 emails a day, they receive a personal mail piece once every seven weeks. This underutilized medium can... [Read more]

The latest ‘Econsultancy’ blog post is titled “How to set up and access Twitter analytics”. Matt Owen says, “Recently one of our Twitter friends (Hello @Henweb) pointed out that they were having trouble accessing Twitter analytics. I realised that we’d written about this in the past, but many users had trouble accessing... [Read more]

AlexanderBeloev‘sRoyalMag WordPress Theme is a minimalist magazine WordPress theme that is also suitable for business sites. This is a new release (v. 1.1) of the theme he released several months ago. This version gives you many useful features: • It’s fully responsive so your content will always look good on any screen • Includes... [Read more]

The latest article on HubSpot blog is titled ”Easter Eggs: 13 of the Internet’s Best Hidden Gems”. Katie Burke says, “The internet is full of tedious things: waiting for a page to load, filling out forms, navigating every account settings page ever. Thankfully, it’s also stocked with clever developers who make it their... [Read more]

The latest post on ‘Mashable’ is titled “How Neuroscience Is Key to Successful Marketing Strategies”. Tim Ash says, “I’m fascinated with all the new information being published about the brain and how it is converging with the efforts of marketers to more effectively communicate with consumers. I’ve heard neuroscientists... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “7 Questions About Facebook’s New Star Ratings System?. Baer says, “In this “let’s get physical” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Facebook’s new system of applying star ratings to Pages, and the merits of kettlebell as a... [Read more]

The latest article on ‘MarketingProfs’ is titled “Three Marketing Tactics to Tap Into the Emerging Apple Demographic”. Charles Nicholls says, “Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales. When Orbitz admitted that it ranks products differently for Mac users, citing 20-30%... [Read more]