Sherice Jacob says, “Looking for some inspiration for your next content marketing campaign? Curious what industry leaders and influencers are doing with their content? Prepare to be inspired! In this article, we’ll take a closer look at some of the heavy-hitters in B2B content, video, customer outreach and much more. HubSpot – the Undisputed... [Read more]

Brian Honigman says, “Successful content marketing can be a challenging strategy to master, even for the largest organizations. Throw this strategy to a business with a strict budget and minimal resources, and you can likely expect an uphill battle. While creating content can be a challenge in itself, it’s often what you do with the content... [Read more]

Thomas Husson says, “When it comes to location-based marketing and proximity-marketing, more often than not, marketers seem fascinated by the beacon technology. With 82% of shoppers making their actual purchasing decision in-aisle, it’s no wonder that vendors are betting on beacons and indoor positioning systems to help marketers interact with... [Read more]

There are several Black Friday Sales for Internet marketers underway today (and some will continue through Cyber Monday.) Peter Beattie is putting his most popular products on sale today. Beattie is well-known for his collection of video-related marketing tools, and all his best tools are on sale here: Peter Beattie’s 2015 Black Friday Sale –... [Read more]

Emma Snider says, “Yes, Thanksgiving’s about turkey, stuffing, pumpkin pie, and eating too much in general. But it’s also about gratitude. Salespeople would be nowhere without their clients. So perhaps after your food coma this year, you might take some time to give quick social media shout outs to your best and most loyal customers. And... [Read more]

Scott Gerber says, “Technology is changing quickly, and as a business owner, you need to be one step ahead. From exciting developments in machine learning to Google’s increased focus on mobile SEO, companies big and small need to seize the opportunity to step up their digital profiles and market smarter. This year in particular has been... [Read more]

Jack Simpson says, “How do you know your website pages are performing as well as they could be if you’re not testing them to make sure? You don’t, is the honest answer. You could be missing out on a lot of potential sales, shares, clicks, or whatever it is you’re trying to get out of your visitors. But don’t despair, because it... [Read more]

There are a number of well-known eCommerce platforms. Perhaps Shopify is the best known, but there are also BigCommerce, Volusion, Spark Pay, CoreCommerce and others. They all do a reasonable job of helping you get an eCommerce store up and running, but they also share another characteristic: The require ongoing monthly payments... [Read more]

ReadWrite team says, “Most discussions of SDN stop at the control and data planes. However, abstraction and programmability of the management layer of the network is critical to enable cloud orchestration applications to manage, end-to-end, all the infrastructure elements of the cloud—compute, storage, and network—for more rapid application... [Read more]

Kavin Labick says, “As Cyber Monday and Black Friday approach once again, both online and in-store retailers are preparing for intense shopping—both digital and physical—across the nation. For online retailers, preparation means hours of unglamorous, behind-the-scenes preparation, endless performance testing, countless iterative tweaks, and... [Read more]

Lindsay Kolowich says, “”Gratitude means thankfulness, counting your blessings, noticing simple pleasures, and acknowledging everything you receive,” wrote Marelisa Fabrega in her book How Gratitude Can Change Your Life. Practicing gratitude doesn’t just make you a more likeable person, but it can also benefit your health.... [Read more]

Having your own product with your own name on it does a lot to build your credibility. Authors and product creators are seen as experts, and experts are paid better than the average person.... [Read more]

Andrew Davies says, “Over the past five years, marketing automation has ballooned into a billion pound industry. Many businesses of all shapes and sizes have been drawn in by the potential upside of lead nurturing, lead scoring and triggered responses to critical prospect activities. Marketing automation has promised the ability to bring efficiency... [Read more]

Entrepreneur team says, “According to the Cone Communications Social Impact Study, 90 percent of U.S. consumers are likely to switch brands to one associated with a cause, given similar quality and price. So not only is supporting a cause good for the soul, but it’s good for business, as long as companies channel their marketing efforts to... [Read more]

Jawad Khan says, “One of the biggest weekends for online retailers and eCommerce companies in the U.S, Black Friday and Cyber Monday are just a few days away. Last year, Black Friday and Thanksgiving sales reached unprecedented scales with more than $1.5 billion in a single day. This year, however, Cyber Monday, in particular, promises to be... [Read more]

If your YouTube video isn't viewed, it won't be of much use to your business. That's why so many marketers work hard at building up their count of views. The first key to a large number of views is that your video matches the needs of viewers and gives them good content about the topic they are searching for... [Read more]

Marc Herschberger says, “When you first implemented inbound marketing for your business, you knew that you were building a system that utilized high quality content to help generate high quality leads from your website. Flashes of the film Field of Dreams probably kept running through your head as you optimized your website for conversions and... [Read more]

Patricio Robles says, “Is there a disconnect between what marketers say and what they do? When it comes to the viewability of their digital ads, it appears the answer may be yes. According to the Association of National Advertisers (ANA), 97% of the 154 members that participated in its survey indicated that they believe larger media sellers... [Read more]

Susan Solovic says, “Facebook recently announced financial results that blew expectations out of the water, and its stock shot up on the news. But if you’ll dip into your medium-term memory for a moment, you’ll recall that a few years ago Facebook stock was hitting new lows not long after its IPO. This turnaround is, of course, based on exploding... [Read more]

A brand new WordPress review theme called 'Intensivo' has just been released by Leonardus Chang. If, like many of us, you are an affiliate marketer, then you might want to see this professional theme for building affiliate stores (such as Amazon affiliate stores.)... [Read more]

Ina Toncheva says, “Once your mobile app is out in the wild, you begin to face limitations that make app distribution difficult. Some of those limitations are rooted in the underlying structure of the world of mobile apps: Unlike the Web, where, inherently, content is linkable and websites are connected, mobile apps are usually gated behind the... [Read more]

Josh Manion says, “The battle of the titans is on again this holiday season, as commentators line up to report on Black Friday plans by Amazon, Walmart and the other big retailers, putting a spotlight on the relationship of online and in-store spending. Who’s winning that battle? And where does the truth lie for retailers like Walmart that... [Read more]

Sam Belt says, “You’re sitting at your desk writing a follow-up email for the sales call you just finished, when anemail tracking notification catches your eye: Paul Allen is viewing your Product Page. You freeze. Paul Allen is the decision maker at the white-whale account you’ve been chasing since you started on the team months... [Read more]

Patricio Robles says, “If questions lingered about Google’s commitment to lead gen, the world’s most popular search engine answered them this week with the launch of Google Compare for mortgages. The service, which helps consumers shop for a mortgage from multiple lenders, was announced earlier this year and is now available in... [Read more]

Stefanie Flaxman says, “Let’s compare bland content to plain bread. Plain content bread isn’t going to build an authority sandwich for your business; it’s fairly easy to produce and many other places offer it. Editing and proofreading are the peppercorn-crusted turkey and applewood-smoked bacon you need to layer on top of your plain content... [Read more]

Martin Beck says, “Local business reviews didn’t make the cut in Google’s wholesale revamp of Google+. Google+’s redesign, announced last week, puts the focus on Communities and Collections and removes display of reviews and other local business information such as addresses, phone numbers and hours of operation. The change appears to be... [Read more]

Dharmesh Shah says, “If you’re like me, you probably use Google many times a day. But chances are, unless you’re a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell... [Read more]