Chipper Nicodemus says, “Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools, you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. If you’ve dug around Google Webmaster Tools and are longing... [Read more]

Tom Caporaso says, “As 2014 winds down, the results of your retail holiday strategy will slowly come into focus. Hopefully, you’re having a merry old time, reaching record heights in sales, customers, revenue, website traffic—all the things that help to make a holiday marketing season bright. However, now is no time to rest on your laurels... [Read more]

Martin Beck says, “Twitter is adding another feature to its fledgling e-commerce stable, today introducing Twitter Offers, which will enable advertisers to offer digital coupons within tweets. Twitter users who see the tweets will be able to claim the offers by linking their credit or debit card accounts to Twitter. The discounts can be redeemed... [Read more]

Jack Hopman and his students have been selling leads to local businesses for the last four years, and they can report that its a good business to be in. It’s especially good because they have been able to build their lead generation businesses: 1. Without tech skills, 2. Without Selling (and certainly without sales skills) and 3. Without needing... [Read more]

Allison Howen says, “Google has introduced conversion estimates in its Keyword Planer tool. According to the company’s Google+ announcement, Keyword Planner will now show users how varying bids may influence their campaigns’ performance differently for desktop and mobile devices. Users are required to enter their conversion rates and values... [Read more]

Eveline Oehrlich says, “In case you missed it, Forrester recently published its predictions on what and how I&O organizations must prioritize in 2015 to pursue the Business Technology agenda. The predictions are focused on how to innovate so that you can meet the speed, quality and agility your business demands. It also discusses the transformation... [Read more]

Lisa Toner says, “There are 284 million monthly active users on Twitter and chances are, you’re one of them — we’re certainly are. Unfortunately, just because all of us are active on Twitter doesn’t mean we’re using it the right way. And thanks to SocialBro, we have new data from over 200,000 corporate tweets... [Read more]

This week, in a Black Friday sale, Tom Murray and his partner, Stuart Frank are making a lifetime license for FanBoom 3.0 available This is a web-based service that lets you create remarkable • Contests, • Optin Pages, • Promotions, • Stores • Surveys, • And more on Facebook fan pages. Now, in version 3, FanBoom... [Read more]

Alex Abeli says, “While you may never have to battle gangs of ninjas, jump from flaming helicopters, or defeat eye-patch-laden villains in bloody shootouts, an entirely different type of action is required of today’s marketer. If you’re facing opposition in the form of endless reporting that never seems to make a difference, it might be time... [Read more]

Erin Hogg says, “”We really test. If we’re going to take the time to run a special program, like these programs, we’re going to test them. If we can’t test them, we’re not going to run them,” Diana Primeau, Director of Member Services, CNET, said. In this case study, we’ll be covering one element of Primeau’s... [Read more]

Matthew Whitehead says, “Paid search is a key element of marketing campaigns during the festive shopping season. What should advertisers be focusing on to succeed this year? Here are six key tips to inform your search advertising campaigns this festive season: 1. Analyse past performance and forecast for the future Reference historical data when... [Read more]

If you’ve got a hankering to write in the western genre (we used to call it “cowboy fiction”), this may get you started on the road to stardom. Charity Cason is a best selling Kindle author as well as a ghostwriter and trainer. She has published several WSOs offering you the chance to use plots she has created to write your own book. She... [Read more]

Brian Clark says, “You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it. In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing it’s becoming a franchise unto itself.... [Read more]

Bill Sebald says, “I truly believe in the power of partnerships. There have been some incredible partnerships that changed the fabric of our culture. Larry Page and Sergey Brin. William Procter and James Gamble. The Olson Twins. Good partnerships provide support, motivation, and complementary skills, often allowing you to overcome hurdles faster... [Read more]

Melissa Nazar says, “Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Gone are the days of the generic blast email and one-size-fits-all website. Today, three out of four companies personalize their marketing efforts, most commonly across websites and emails. And it’s what consumers... [Read more]

Richard FairBaird has been buying expired domains (that is, the owner decided to not renew the registration) and making a good living with them... [Read more]

Nicole Nguyen says, “Nothing is truly permanent—especially on the Internet—so Google is working towards allowing users access to e-mails anytime, even long after the company’s online services are gone. Google offers a one-click export system to download a copy of your data from Gmail and Google Calendar. Previously, users had to turn to... [Read more]

Verónica Maria Jarski says, “Looking at the past can help you prepare for the future. So, here’s what Black Friday e-commerce looked like last year. This year won’t likely be too much different, so plan accordingly. The overall online sales for Thanksgiving and Black Friday in 2013 was $1.964 billion, according to the infographic... [Read more]

Chris Getman says, “I don’t know about you, but I hate shopping for shampoo. I know roughly what kind of shampoo I need — something that doesn’t dry my hair out — but when I get to the aisle to find it, I freeze up. There are roughly a zillion brands to choose from (Dove! Pantene! Herbal Essences!)and each one has... [Read more]

Private Blog Networks can be the core of your SEO strategy or, if done poorly, they can be the death of all your SEO. They can pack a lot of ranking power if done right, but can result in a penalty for your site, if done poorly... [Read more]

Christopher Ratcliff says, “Today sees the release of Econsultancy’s Quarterly Digital Intelligence Briefing on Personalisation, created in association with Adobe. The report is dedicated to personalisation, a topic that has become a high priority for companies wishing to improve customer experience and financial performance simultaneously. It’s... [Read more]

Yael Grauer says, “Let’s be clear: You need emotional appeal in your writing. Compelling stories keep readers on your website, and since you must discover their worldviews and understand their experiences so that you can serve them better, you’ll naturally learn about their emotional states. But when you communicate with your audience, you... [Read more]

Travis Bliffen says, “Many of the tasks involved in setting up, managing and running an SEO campaign can be quite time consuming. Thankfully, there are several tools that can be used to improve efficiency and automate some of the more tedious tasks that SEO professionals are required to do in order to stay atop the search engine result pages”. 10... [Read more]

Jason Mangrum is a copywriter of some fame. He has written winning sales letters for Mike Filsaime, Dr. Joe Vitale, Jeremy Gislason and others. The chances are that if you have been online for 5 years or more, you have read some of his sales letters... [Read more]

Pamella Neely says, “As effective as email marketing is, you need a list to make it work. Building a good list takes time, and buying a list is never a good idea. The good news is that building your email list can be sped up significantly. It doesn’t have to take two years, or even one year, to have a reasonably-sized list. If your website... [Read more]

Will Blunt says, “At the core of any great marketing campaign are the customers. They are the ones who bring home the bacon for you by signing up to your email list and purchasing your products or services. No doubt you are desperate to know more about what your customers want and how they behave online so you can adapt and tailor content for... [Read more]

Allison Howen says, “A new study reveals that the number one reason consumers avoid online shopping is the lack of in-person assistance and proactive engagement from brands. The study, which was commissioned by Moxie Software and surveyed more than 2,500 consumers, found that 72 percent of respondents want brands to proactively engage with them... [Read more]