Daniel Hochuli says, “Tell me if this scenario is familiar: You decided to create a piece of content for the brand. You used semantic research to find the topic and created content that is fun, valuable, and informative. Finally, you attached goals to this content in terms of performance, such as: Have the content rank for the semantically relevant... [Read more]

Stefany Zaroban says, “Kohl’s today rolls out deep online-only discounts to run beyond Cyber Monday, and smaller web merchants like UsTrendy reap the rewards of early promotions. It’s only Tuesday, but Black Friday deals are everywhere on the web this week, as a slew of online retailers unveil deep discounts to garner early holiday market... [Read more]

Barry Feldman says, “Blogging is no hobby—at least not for serious business bloggers. After all, 59% of B2B marketers consider blogs the most valuable channel. Andy Crestodina of Orbit Media Studios offers the proof. In 2014, his company asked 1,000-plus business bloggers to provide answers about how they tackle their tasks and summarized the... [Read more]

Build new products with PLR (the smart way) in a flash #adHaving your own product with your own name on it does a lot to build your credibility. Authors and product creators are seen as experts, and experts are paid better than the average person. An easy way to get your own product is to use a Private Label Rights (PLR) product and turn it into a product... [Read more]

Jordan Elkind says, “For many marketers in the US, November 11 was an opportunity to promote Veterans Day specials or just a part of their campaign buildup to fast-approaching Black Friday and Cyber Monday deals. But for more than 100 million shoppers in China, November 11 is known as as “Singles Day.” Aggressively promoted by Alibaba since... [Read more]

Dan Antonelli says, “Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s... [Read more]

Matt Walker says, “If, like many vendors, you’ve waited until now to get your holiday marketing plan together, do not fret—we’re here to help. The holiday season is one of the most profitable times of the year, and you need to capture every sales opportunity during the next few weeks. Research firm eMarketer predicts that U.S. retail sales... [Read more]

If your YouTube video isn't viewed, it won't be of much use to your business. That's why so many marketers work hard at building up their count of views... [Read more]

Monica Montessa says, “Your website isn’t the only place you connect with new people. You interact with others at conferences, your cash register, or even the grocery store (you know the longer those lines get, the sooner friendships and networking opportunities are forged). With all of these face-to-face interactions you have with prospective... [Read more]

Parry Malm says, “This week, your inbox is probably filled with Black Friday emails. And they’re all pretty much the same. “20% off now!” or “Don’t miss out!” or “Buy this TV or else I’ll club this baby seal!” And since every retailer seems to follow the same approach, everyone else follows suit. You don’t want to be that... [Read more]

Pamela Wilson says, “Here at Rainmaker Digital, we’re riding an iterative loop. It’s how we do business. We listen, we create, we offer, we improve, and the cycle goes on. Approaching your content strategy as an iterative loop will help you create useful, in-demand information that serves your customers and builds your business. Out in the... [Read more]

A brand new WordPress review theme called 'Intensivo' has just been released by Leonardus Chang. If, like many of us, you are an affiliate marketer, then you might want to see this professional theme for building affiliate stores (such as Amazon affiliate stores)... [Read more]

Gianluca Fiorelli says, “Whenever Google announces something as important as a new algorithm, I always try to hold off on writing about it immediately, to let the dust settle, digest the news and the posts that talk about it, investigate, and then, finally, draw conclusions. I did so in the case of Hummingbird. I do it now for RankBrain. In the... [Read more]

Jose Cebrian says, “On September 28, Google announced the release of its Google Customer Match advertising product. If you’re not yet familiar with it, it’s a new way to leverage email addresses to connect with your customers and prospects on the web. Some of how it works is similar to Facebook Custom Audiences or other media in which an... [Read more]

Eric Siu says, “Brands in various sectors are gravitating toward content marketing as a scalable way to build brand capital. And angel and VC companies are no exception, though their ability to effectively leverage content marketing has met with varying levels of success. So, how can these industry players harness the power of content to their... [Read more]

Build new products with PLR (the smart way) in a flash #adHaving your own product with your own name on it does a lot to build your credibility. Authors and product creators are seen as experts, and experts are paid better than the average person. An easy way to get your own product is to use a Private Label Rights (PLR) product and turn it into a product... [Read more]

Jack Simpson says, “If you’re not constantly testing and tweaking pages on your ecommerce site you could be missing out on potential sales. But showing is always more powerful than telling, so I’m going to present you with some solid examples of A/B testing in action, along with the results. Country clothing retailer A Hume first realised... [Read more]

Ayaz Nanji says, “Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2. The report was based on data from a survey of 234 marketing, sales, and business professionals from around the world. Some 60%... [Read more]

Danny Sullivan says, “Google plans to rollout fast-loading AMP pages into its mobile search results early next year — and now it says there are advertising partners set to help publishers earn off those pages. Accelerated Mobile Pages — known as AMP for short — is a project backed by Google and intended to make pages appear super-fast... [Read more]

That's what Mark Thompson and Matt Callen call their brand new 'EasyVSL 2.0'. And they may be right. With this new software, you get a lot of flexibility in creating your sales letters.  With this new software, you can create an engaging high-converting slide-based video sales letter in less time than you could imagine is possible... [Read more]

Andy Beohar says, “Leads are the lifeblood of your business. Without leads, you have no one to guide down your marketing funnel and convert into a paying customer. When leveraged correctly, your business’s blog is an excellent venue through which to provide visitors withconversion opportunities. If your business is struggling to generate leads,... [Read more]

Jeff Rajeck says, “On Thursday, November 19 dozens of brand marketers came together in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change. As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any one marketer. But at the end of the event, the... [Read more]

Barry Moltz says, “People have always placed a lot of credibility in the reviews of others. On Amazon, eBay, Yelp or TripAdvisor, when they read what other consumers have said about products and services purchased, they place a higher value on this than any direct advertising from the company. This should not be a surprise since consumers see... [Read more]

'FunnelKit Go' is a WordPress plugin that lets you to create squeeze pages, sales pages, webinar pages, upsell pages, downsell pages, and thank you pages in a matter of minutes. This is a fool-proof page builder that allows you to turn your website vision into reality easily, quickly and without technical hassles... [Read more]

Tracy Maple says, “IBM client web sales rose 12.1% last weekend, while ChannelAdvisor reports 13.9% growth in sales last week for merchants on Amazon. Online sales the weekend before Thanksgiving increased 12.1% compared with the same period in 2014, according to data from IBM released Monday. Meanwhile, ChannelAdvisor reported that its clients’... [Read more]

Martin Beck says, “Last minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new ad-targeting segment to enable brands to zero in on people who are highly engaged with content related to holiday shopping, including Black Friday and Cyber Monday. The segment, which will run... [Read more]

Shelby Dorsey says, “At MarketingExperiments, sister company of MarketingSherpa and parent company of MECLABS, we believe in testing. Our Web clinics are a testament to this belief – every month we share research that is designed to help marketers do their jobs better. This culture of testing encouraged me to run my own test. First, I ran... [Read more]

Danny Wong says, “The loudest content medium out there has finally learned how to be quiet. In 2015, web design moved away from information overload to an aesthetic revolving around empty space and simplicity. Taking a cue from magazines, web pages are using large high-definition photographs and typography to lure in readers with eye-pleasing... [Read more]