Pamella Neely says, “As effective as email marketing is, you need a list to make it work. Building a good list takes time, and buying a list is never a good idea. The good news is that building your email list can be sped up significantly. It doesn’t have to take two years, or even one year, to have a reasonably-sized list. If your website... [Read more]

Will Blunt says, “At the core of any great marketing campaign are the customers. They are the ones who bring home the bacon for you by signing up to your email list and purchasing your products or services. No doubt you are desperate to know more about what your customers want and how they behave online so you can adapt and tailor content for... [Read more]

Allison Howen says, “A new study reveals that the number one reason consumers avoid online shopping is the lack of in-person assistance and proactive engagement from brands. The study, which was commissioned by Moxie Software and surveyed more than 2,500 consumers, found that 72 percent of respondents want brands to proactively engage with them... [Read more]

Richard FairBairn has been buying expired domains (that is, the owner decided to not renew the registration) and making a good living with them. Not just any domains will do; most expired domains are junk and will be hard to profit from. But Fairbairn finds high page rank domains (the ones Google thinks highly of) and as soon as they become available,... [Read more]

Steve Olenski says, “Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. (Note: This list was created in part by Margaret Hakobyan, CEO of MoversCorp.) 1.... [Read more]

Steve Gumm says, “You are being inundated with the latest and greatest shiny object promising to deliver magical results. It’s the times we live in. Social, mobile, digital, traditional and so on. The options are limitless. You get a feeling of hope. This is what you have been missing. It’s the silver bullet that’s making other entrepreneurs... [Read more]

Ginny Soskey says, “I don’t know about you, but I hate shopping for shampoo. I know roughly what kind of shampoo I need — something that doesn’t dry my hair out — but when I get to the aisle to find it, I freeze up. There are roughly a zillion brands to choose from (Dove! Pantene! Herbal Essences!)and each one has... [Read more]

Private Blog Networks can be the core of your SEO strategy or, if done poorly, they can be the death of all your SEO. They can pack a lot of ranking power if done right, but can result in a penalty for your site, if done poorly. Chad Nicely, Jason Suli and Chris Jenkins have just announced Bullet-proof PBN, to help you build a PBN the right way. This... [Read more]

Rex Santus says, “Happy holidays, mobile users. Google updated its search engine on Sunday to include fancier functions for smartphones and tablets that make your Christmas shopping easier. In time for Black Friday, your shopping on mobile devices will yield some extra information, like where the product is available and user reviews, at the top of... [Read more]

Steven Lowe says, “Landing pages are bread and butter. Landing pages never stutter. Landing pages are rhyme and reason. Landing pages stay in season. See what I did there? Rhymes help make learning fun and easy. And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart way to help you build... [Read more]

Anthony Coraggio says, “I’m receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as ‘paid promotions’). There’s a lot of reason for increased interest—as content production has ramped up in digital marketing, it has become... [Read more]

Jason Mangrum is a copywriter of some fame. He has written winning sales letters for Mike Filsaime, Dr. Joe Vitale, Jeremy Gislason and others. The chances are that if you have been online for 5 years or more, you have read some of his sales letters. But is recent years, he has left the Internet Marketing niche, and focused on a different one.... [Read more]

Christopher Ratcliff says, “Last week I took to Twitter posing as an ‘innocent’ customer and asked 20 of the UK’s top retail brands a variety of questions. They were all pretty simple: “what time does my local branch shut?” “Can I return online purchased items to a high street branch?” “When will this item be back in stock?”... [Read more]

Baer says, “Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive”... [Read more]

Chow says, “Measuring the relative importance and popularity of a website has always been a rather tricky affair and several different metrics have emerged over the years to quantify this kind of quality. The thing is that the nature of the Internet has continued to change and evolve, arguably reducing the relevance of these metrics. Seriously, aside... [Read more]

Peter Garety announced his 'P1 Video Magnet Software Suite'  last week and he has had a special discounted price for the launch.  But that discount ends tonight... [Read more]

VR team says, “Whether you’re a fitness coach, a dentist, run a plumbing company or a computer repair business, as a service-based business, your email marketing needs and desired outcomes may not exactly fit that of a retailer. We’re here to help our service-based clients with a little email inspiration. To get your creative juices flowing,... [Read more]

Graham Charlton says, “Depending on the stats you choose, mobiles now account for somewhere between 40% and 70% of opens. Whichever is the ‘correct’ figure, it’s clear that mobile is important enough for marketersto be optimising for these users. One area to optimise is the unsubscribe process, so are brands doing this well? Let’s... [Read more]

Greg Finn says, “A new tool in the Facebook ad repertoire may act as a real-time focus group of its 1.35 billion users. According to AdWeek, this new platform, dubbed ‘Grapevine’, is available only to high end advertisers. ‘Grapevine’, will help give context to topics and ads so that brands can better customize their messaging. According... [Read more]

Maybe you have never heard of 'The Hero Syndicate'. They don't need publicity to accomplish their goals, which are two: 1. Always know and stay on the leading edge of what's working today; 2. Always have the tools to take full advantage of these trends so they can stay ahead of the competition... [Read more]

Stephanie Jones says, “Everyone’s doing it these days. There was nothing lewd or raunchy meant by that, so get your head out of the gutter, folks. We’re talking about ads on Facebook, which for a number of reasons, has become the norm for businesses marketing themselves on the website. These days, it’s so easy for a company’s ads... [Read more]

Eli Epstein says, “Post-its. Whiteboards. Hand-written to-do lists. Keeping projects organized, whether at home or in the office, used to require a whole lot of ink. In today’s world of digital, however, staying on top of your work is more “swipe” and less “write.” A constantly regenerating crop of apps and programs... [Read more]

Peter Sheldon says, “This week Google started promoting mobile optimized websites in their searchresults. Frankly I’m amazed it’s taken Google this long to implement, however for mobile users it’s a welcome addition to the search experience that alleviates the pain of clicking on a link only to find a desktop site at the other... [Read more]

CoolIce has just announced that he has a new Amazon affiliate site ready for you, this one selling baby clothing, toys, paraphernalia, and food... [Read more]

Christopher Ratcliff says, “Although this may just seem like a topical festive themed post, the lessons here are applicable all year round. I just thought why not use 2014’s biggest toys as a control group, then I can do some sneaky Christmas shopping at the same time. Transparency! It’s what we stand for here at Econsultancy. As our editor Graham... [Read more]

Molly Hoffmeister says, “When was the last time you thought about your strategy for your company newsletter? Sure, it’s not exactly a flashy new concept in email marketing. But your newsletter is still one of the best ways to keep your customers and fans informed and up to date. And there are a lot of ways in which you can make sure your newsletter... [Read more]

Brian Clarke has released a new episode of the New Rainmaker podcast. Brian says, “It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation. You read that right. I’m starting a new site, and the centerpiece of my content strategy will... [Read more]

Re/code team says, “Jack Ma, the founder of China’s Alibaba Group Holding Ltd, said on Thursday the firm will set up an international version of its e-commerce marketplace Taobao to serve shoppers worldwide in multiple languages, including English and Chinese. Alibaba currently has an international e-commerce platform specializing in wholesale... [Read more]