Marketo has released an ebook titled “Take Your Email Marketing To New Levels”. The Marketo team says, “Historically, the subject line has been the most popular marketing email element to test, followed closely by the content of the message itself. One of the most powerful aspects of email marketing is that it can indeed be tested,... [Read more]

Silverpop has released a free ebook titled “2014 Marketing Trends”. The Silverpop team says, “2014 is here, and the customer is more in control than ever. Are you ready? With buyers privy to more information and choices, lower prices and better products have become minimum requirements. Download our white paper and discover seven key... [Read more]

The latest article on ‘MarketingProfs’ is titled “Seven Ways to Go Beyond Black Friday If You’re a Small Business”. Joe Manna says, “Black Friday is a big deal to small businesses. Consumers in 2012 spent on average $423 during Thanksgiving weekend, or $59.1 billion total (a 13% increase from the previous year), according to the National... [Read more]

AlexanderBeloev‘sRoyalMag WordPress Theme is a minimalist magazine WordPress theme that is also suitable for business sites. This is a new release (v. 1.1) of the theme he released several months ago. This version gives you many useful features: • It’s fully responsive so your content will always look good on any screen • Includes a... [Read more]

The latest article on ’Marketing Land’ is titled “BI Report: Google Glass Will Sell 21 Million Units By 2018″. Matt McGee says, “Google Glass will become a mainstream product that sells almost a million units when it’s released next year, and grow to selling more than 21 million units by 2018. That’s according to... [Read more]

The latest article on Business Insider is titled ”The 10 Biggest Social Media Marketing Fails Of 2013″. Richard Feloni says, “There are some good corporate social media accounts out there. Oreo churns out cute ads based on current events, and the British cell provider Tesco Mobile caught the Internet’s attention with charmingly... [Read more]

The latest article on ‘Business 2 Community’ is titled “Marketing Trends for 2014″. Zach Heller says, “Recently I was asked the question, “what trends should I be paying attention to in planning my 2014 marketing strategy?” And I answered that question in my newsletter that came out earlier this month. Below is my answer: 1. Segmentation... [Read more]

Jeremy Burns and the Source Code Gold Mine team has produced another “business in a box” for you, The Mobile King. It’s a business showing small businesses how to market to people on their mobile devices. With mobile devices growing in number so quickly, this is becoming a business opportunity for the alert marketer. This package gives... [Read more]

The latest article on ‘Website Magazine’ is titled “Thanksgiving Online 2013: How to Keep Black Friday in the Black”. Atchison Frazer says, “Black Friday, a term, believed to have first been used in the 1960s, got its name from the use of black ink for profits and red ink for losses in the retailers’ accounts. Black Friday marked the... [Read more]

The latest article on HubSpot blog is titled ”8 Little Tricks to Make Your Emails More Clickable”. Niti Shah says, “Good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then,... [Read more]

The latest post on ‘ReadWrite’ is titled “How Social Giants Are Trying To Take Over Your Text Messages”. Selena Larson says, “Eyeing deeper control of our mobile devices, social networks are developing their own applications to capitalize on the mobile-messaging trend. Facebook, Google and Twitter are moved in part by greed—the notion... [Read more]

Selling software can be a profitable business. Marketers are dependent on it. Every website needs software to keep it running. WordPress plugins are a popular software product that some marketers have chosen to specialize in, because of the wide appeal plugins have. At first, you might be reluctant to consider this a viable business for yourself because... [Read more]

The latest article on ’Marketing Land’ is titled “Twitter’s Vine Adds 19 New Languages In Global Expansion”. Ginny Marvin says, “Vine co-founder, Colin Kroll, announced in a blog post today that the six-second mobile video app is going global. Vine’s iOS app has been translated into 19 new languages and the Android... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five stat-packed Christmas ecommerce infographics”. Graham Charlton says, “With Christmas just a month or so away, the ecommerce tips and predictions are coming thick and fast, not leastfrom this blog. As ever, we’re expecting a record Christmas for ecommerce sales,... [Read more]

The latest MOZ blog post is titled “Web Psychology – Whiteboard Friday”. Nathalie Nahai says, “Behind nearly all of our marketing efforts is a hope that our customers will react and behave in a certain way. In that sense, psychology is a natural link to marketing, and in today’s Whiteboard Friday, one of the web’s leading authorities... [Read more]

Selling software can be a profitable business. Marketers are dependent on it. Every website needs software to keep it running. WordPress plugins are a popular software product that some marketers have chosen to specialize in, because of the wide appeal plugins have. At first, you might be reluctant to consider this a viable business for yourself because... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “David Ogilvy’s Prophetic “Secret Weapon” of Selling”. Robert Bruce says, “Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of advertising that actually works. It... [Read more]

The latest ‘Aweber’ blog post is titled “Leave The Stuffing In The Turkey: Why You Shouldn’t Overstuff Your Emails”. Rachel Acquaviva says, “In America, Thanksgiving makes us think of fall, family, football and, of course, a big holiday meal with turkey and all the trimmings. But this Thanksgiving, no matter where you are, heed our warning... [Read more]

The latest article on ‘Business 2 Community’ is titled “The State of Blogging”. Tatiana Aders says, “Marketers are using blogs more and more as a channel to acquire new customers, increase brand awareness and earn a variety of other marketing returns. Yet, according to a recent Social Media Marketing Report, sixty-two percent... [Read more]

A lot of people think a silo structure is critical to optimizing their site foe search engines. SEO is not just about having a silo structure on your site or about keyword density. You don’t need to worry about them. They won’t hurt, but true SEO requires more. There’s a major SEO technique called the “3T method”, used... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Holiday hot sheet – Master the art of personalization”. Shelley Kessler says, “Did you know that the ‘personal’ touch is increasing email open rates and online searches this season? Read on to learn about the power of using personalization this holiday season and join... [Read more]

The latest post on ‘Mashable’ is titled “Why Marketers Count Users By Channel Source”. Dani Fankhauser says, “Finding out where your website visitors are coming from is as foundational to the Internet as the link itself. But as marketers begin to invest more dollars into social media marketing and paid ads on various platforms, from Facebook to Twitter to StumbleUpon and... [Read more]

Experian is hosting a webinar with Heather Dougherty on Thursday, December 5 at 2.00 pm ET. The topic of the webinar is “Holiday Marketing Update – live analysis from peak week”. Experian team says, “The weekend between Black Friday and Cyber Monday is likely to have more sales than ever before. We’re crunching the numbers... [Read more]

The latest article on HubSpot blog is titled ”Let’s Talk About Digital Ad Fraud, Because It’s Everywhere”. R. Scott Raynovich says, “Most digital advertising is worthless. Especially the ad networks. These stories are everywhere. I just heard another one, on the phone. Want proof? It’s already out there. I have... [Read more]