IM NewsWatch, November 24, 2014 - 'Common Email Marketing Mistakes – Aweber' and much more...
November 24th, 2014 at 8:53 am EST‘How to Use Content Curation to Create a Recurring Revenue Business’ – New Rainmaker Podcast
Brian Clarke has released a new episode of the New Rainmaker podcast. Brian says, “It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation. You read that right. I’m starting a new site, and the centerpiece of my content strategy will... [Read more]
‘Alibaba to Launch International Version of Taobao Marketplace’ – Re/code
Re/code team says, “Jack Ma, the founder of China’s Alibaba Group Holding Ltd, said on Thursday the firm will set up an international version of its e-commerce marketplace Taobao to serve shoppers worldwide in multiple languages, including English and Chinese. Alibaba currently has an international e-commerce platform specializing in wholesale... [Read more]
‘This Design Choice Could Destroy Your SEO’ – ‘Website Magazine’ Article
Pete Prestipino says, “It is easy to forget the degree to which design-related choices made for a website can impact everything else – from user experience and conversion, and apparently to search engine optimization initiatives as well. Website owners and ‘Net professionals that have content placed in tabbed areas or through “click-to-expand”... [Read more]
Affiliate Domination System: affiliate marketing ready to go #ad
Jason Mangrum is a copywriter of some fame. He has written winning sales letters for Mike Filsaime, Dr. Joe Vitale, Jeremy Gislason and others. The chances are that if you have been online for 5 years or more, you have read some of his sales letters. But is recent years, he has left the Internet Marketing niche, and focused on a different one. And he... [Read more]
’29 Charts & Stats on What Matters Most to Marketers Right Now’ – HubSpot
Ginny Soskey says, “The best marketers I know are curious. They’re curious about the latest social media update. They’re curious about finding solutions to the biggest problems their customers face. And they’re curious about how they’re performing — especially in comparison to their peers. If you consider yourself... [Read more]
‘Seven Tips for Creating Credibility for a Marketable Website’ – ‘MarketingProfs’ Blog
Daniel Cochran says, “Whether you’re a small business marketing to local shoppers, a large organization with clients to scout out, or a fashion startup with a line of jackets to promote, building a website that draws in leads is no day at the park. It’s easy to get wrong. Luckily, a lot of the mistakes you might make have simple solutions.... [Read more]
‘Livefyre Launches Livefyre Studio To Help Marketers Repurpose Social Content’ – ‘Marketing Land’ Article
Martin Beck says, “Livefyre today announced the launch of a new content aggregation and publishing tool for websites, mobile apps and other digital marketing. Called Livefyre Studio, the new product puts “content at marketers’ fingertips, where they can fire it off to their websites, mobile apps and all of their digital marketing — in seconds,... [Read more]
P1 Video Magnet Software Suite: price rising at Midnight #ad
Peter Garety announced his P1 Video Magnet Software Suite last week and he has had a special discounted price for the launch. But that discount ends tonight. Actually, the discount has been shrinking over the last week, but it is going away completely tonight. The way to understand what he is offering and to still get the current discount, is to check... [Read more]
‘Common Email Marketing Mistakes: Why Your Emails Aren’t Getting Results’ – Aweber Blog
Kristen Dunleavy says, “Picture this: You’ve just hit the send button on a new email campaign for your business. You’ve got killer content, a great call to action and an attention-grabbing subject line… or so you think. As you watch your analytics, it becomes clear that your email isn’t getting the results you want. What went wrong? Whether... [Read more]
‘Your #1 Internet Marketing Question Answered’ by John Chow
Chow says, “The upcoming holiday season will be the biggest shopping time of the year. As Internet marketers, our job is not to join the crowd of shoppers at the mall or flood the bandwidth of Amazon. Our job is to be the ones making money off those shoppers! With the above in mind, I used this episode of Driving with John Chow to answer the number... [Read more]
‘You Can Now Send Tweets—And Other Links—In Twitter Direct Messages’ – ‘ReadWrite’
Lauren Orsini says, “Twitter announced Thursday that users can now share public tweets inside direct messages. If that announcement struck you as a headscratcher—couldn’t you do that before?—you’re not wrong. You’ve long been able to include links to a tweet’s detail page in a private message on Twitter. But especially... [Read more]
The Hero Syndicate: Social marketers united for more sales #ad
Maybe you have never heard of The Hero Syndicate. They don’t need publicity to accomplish their goals, which are two: 1. Always know and stay on the leading edge of what’s working today 2. Always have the tools to take full advantage of these trends so they can stay ahead of the competition. The Hero Syndicate is a group of social marketers... [Read more]
‘The rapid growth of inbound marketing in the UK: infographic’ – ‘Econsultancy’ Blog
Kieran Flanagan says, “79% of UK companies implemented inbound marketing strategies in 2014. This is a year-over-year growth of 25%. That one stat highlights how fast inbound marketing has grown in the U.K and is comparable to the U.S adoption rate of 85% This is impressive growth when you consider the Google trend for ‘inbound marketing’... [Read more]
‘How Can the Value of Top-of-Funnel Channels be Measured’ – MOZ Blog
MOZ team says, “Rand has talked many times about what he calls “serendipitous marketing,” where the work we do at the top of the funnel can take winding and often unexpected paths to conversions. One of the most common questions about content marketing, public relations, and other top-of-funnel efforts is how to prove their value. In... [Read more]
‘Google Experiments with Ad Blocking’ – ‘Website Magazine’ Article
Allison Howen says, “Google is testing out a new program called Contributor, which essentially enables users to pay a $1 – $3 fee to avoid viewing ads on certain websites. On the Contributor website Google notes that today’s Internet is mostly funded by advertising. That said, the Contributor program enables users to directly support... [Read more]
Build a Business Based on Babies #ad
CoolIce has just announced that he has a new Amazon affiliate site ready for you, this one selling baby clothing, toys, paraphernalia, and food.... [Read more]
‘The Facebook News Feed Challenge: Learnings From #SMX Social’ – ‘Marketing Land’ Article
Pamela Parker says, “One of the hot topics at SMX Social Media Marketing this year was how marketers can get into the Facebook News Feed, given that the social network giant seems to be constantly throttling back the reach of organic content. Must we pay? Or are there other options? This was the focus of two different panels at the Las Vegas... [Read more]
‘Why People Are Ignoring Your Emails [New Ebook]’ – HubSpot
Anum Hussain says, “Google “business email mistakes” and you’ll find endless articles and resources. But they all say the same thing: Include a first name in the email. Avoid using business jargon. Don’t forget to include a greeting. Don’t say “to whom it may concern.” Make sure you change the subject line. Spellcheck your work. Avoid... [Read more]
‘Get on Shoppers’ Holiday Wish Lists by Using These Search Advertising Tips’ – ‘MarketingProfs’ Blog
Verónica Maria Jarski says, “More than half (51%) of shoppers plan to purchase holiday items online, according to the following Yahoo infographic. Use the infographic’s search advertising tips to get on holiday shoppers’ wish lists. One big tip: Make sure your site is optimized for mobile. “Some 76% of smartphone owners plan... [Read more]
Assembling Six Puzzle Pieces Created an Internet Millionaire #ad
Dr. Ben Adkins was ready to quit marketing online. He had tried "everything" the big names in online marketing were teaching and had gotten nowhere... [Read more]
‘Just how much of a ranking signal is HTTPS?’ – ‘Econsultancy’ Blog
Michael Hewitt says, “Today sees the release of our Econsultancy’s sixthConversion Rate Optimization Report, in association with RedEye. The report looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. It is based on an online survey of... [Read more]
‘Quick Tips for Managing Your Email Inbox’ – ‘Website Magazine’ Article
Michelle Wicmandy says, “Email can be a valuable communication tool. But, receiving more than 200 messages daily can easily consume the entire day. Even worse, when poorly managed, email can stop productivity. In fact, a report by McKinsey & Company found that the average interaction worker spends an estimated 28 percent of the workweek managing... [Read more]
‘Facebook Videos Posted By SMBs Triples Since 2013′ – ‘Marketing Land’ Article
Amy Gesenhues says, “According to Facebook, the number of videos posted by SMBs has nearly tripled since last year, with the number of companies posting videos nearly doubling in the same amount of time. The social network reports more than 800,000 small to medium sized businesses posted over three-million videos during September alone. Of the... [Read more]
How To Make $100 A Day Sending Emails #ad
Jeremy Kennedy just released a new video showing, in detail, how he uses email to earn $100 per day. He calls it (no surprise here) 'How To Make $100 A Day Sending Emails'... [Read more]
‘5 Social Media Strategies You Must Avoid’ by John Chow
Chow says, “Social media marketing is a powerful tool and you can generate huge amounts of traffic if utilized properly. The problem with using social media networks these days is that spamming has become a major issue. Social networks are changing the interface completely and you need to tweak the way you use them to generate a buzz and traffic to... [Read more]
‘A rumble in the jungle: Amazon vs Alibaba’ – ‘Econsultancy’ Blog
Arie Shipanya says, “Alibaba’s recent IPO is impressive. How will its expansion into the American market affect Amazon? Like the river it’s named after, Amazon is one of the largest of its kind. In North America, Amazon sells more online than its next 12 competitors combined. It has become one of the most recognizable brands in the world,... [Read more]
‘Improve Engagement with Animation’ – ‘Website Magazine’ Article
Derek S. says, “There are millions of websites on the ‘Net making it imperative that designers find some way to make their sites stand out from the competition. One such way they can separate their websites is through animation. Digital publishing software FlipHTML5 has announced the latest iteration of their software titled v2.2.1. FlipHTML5... [Read more]