IM NewsWatch, November 23, 2015 - 'How to Easily Create Valuable, Meaningful Video Content – Entrepreneur' and much more...
November 23rd, 2015 at 9:11 am EST
Monday, November 23, 2015
‘How to Easily Create Valuable, Meaningful Video Content’ – ‘Entrepreneur’ Blog
Matt Aunger says, “If you find yourself intimidated by the concept of creating video content, you’re not alone. Every minute of the day, YouTube users alone upload 72 hours of new video content, not to mention uploads to Facebook, Vimeo, Daily Motion or Wistia. With all that noise, making your video stand out, increasing engagement and... [Read more]
‘SEO Automation: Does It Really Work?’ – ‘Business.com’ Blog
Christopher Jan Benitez says, “In the world of post-Penguins and post-Pandas, the phrase “SEO automation” sounds taboo. It is easy to think of this term as “black hat” when tools like SeNukeXcr and XRumer help webmasters build hundreds of backlinks and attract thousands of visitors with a few clicks of a button. You do not have... [Read more]
‘Linked Campaigns 101: What to Write in Your Linked Email Campaigns’ – Aweber Blog
Kristen Dunleavy says, “Has a business ever made you feel really special? One time, my favorite weather app/cattweeted at me and it made my day. Social media is a great place to start those relationships with your customers, but email marketing can take them to a whole new level. Linked email campaigns can make each person in your audience feel... [Read more]
Ultimate Content Locker: Use this incentive for stronger sales #ad
When marketer, Jay Garces Jr., first started out as a beginner in CPA marketing, he used the content locking technology from the major CPA Networks. In one network alone, with this technology, he was able to earn over $26,000. The idea is that you offer some interesting content on your site, but it is locked until the visitor takes some action, and... [Read more]
‘Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists’ – ‘Marketing Land’ Article
Amy Gesenhues says, “Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11 percent year-over-year increase compared to last year. With so much up for grabs between now and the end of the year, brands are already escalating their email marketing campaigns as we enter the holiday season – but, reaching consumers... [Read more]
‘What’s better for online conversions: Low prices or a strong brand value?’ – ‘Econsultancy’ Blog
Arie Shpanya says, “Every retailer’s conversion rates could use a little push. The only question is how they can attain and surpass their desired conversion rates. Many retailers resort to temporary ideas like discounts or free shipping to draw customers into their store, but the reality is that while these are useful to increase sales,... [Read more]
‘10 holiday marketing trends every small business should leverage’ – ‘Mashable’
Staples says, “It’s that time of year again: The first hint of frost is in the air, the conversations are turning to turkey and gift-giving, and holiday puns are dancing like sugarplums in the minds of social media managers everywhere. Small business owners already have a lot on their plates during this time of year, so when it comes to... [Read more]
New Intensivo WP theme builds improved product review sites #ad
A brand new WordPress review theme called Intensivo has just been released by Leonardus Chang. If, like many of us, you are an affiliate marketer, then you might want to see this professional theme for building affiliate stores (such as Amazon affiliate stores.) For 2 days, Chang is offering the theme at a bargain (but dime-sale) price. This WordPress... [Read more]
‘3 Content Marketing Infographics to Help You Present Your Ideas with Style’ – ‘Copyblogger’ Blog
Stefanie Flaxman says, “The concept of style has multiple layers of meanings, and this week’s Copyblogger Collection contains multiple layers of insights. At first glance, the following is a series of three handpicked content marketinglessons that will show you: How to tell a meaningful marketing story How to optimize every blog post you write How... [Read more]
’20 Attributes that Influence a Link’s Value’ – MOZ Blog
MOZ team says, “When it comes to the link building process, there’s a lot to keep track of — and that process today is pretty different from what it was a few short years ago. In this week’s Whiteboard Friday, Rand scores 20 different attributes that can influence a link’s value based on whether or not they still matter in 2015/2016“. 20... [Read more]
‘Learning About Your Customers Through Testing’ – MarketingSherpa Blog
Courtney Eckerle says, “Mike Loveridge, Digital Marketing Manager, Humana, runs the conversion rate optimization program at Humana, which is comprised of a team of 15 testers and supporting staff. In his interview at the MarketingSherpa Email Summit 2015 Media Center, Mike explained that the team has spent the past year getting a process in place... [Read more]
Do you have "the easiest video sales letter software ever"? #ad
That's what Mark Thompson and Matt Callen call their brand new 'EasyVSL 2.0'. And they may be right. With this new software, you get a lot of flexibility in creating your sales letters... [Read more]
‘How Twitter #hashtags do the Quick’ – ‘Entrepreneur’ Blog
Punita Sabharawal says, “With newly launched SMB platform in India, Entrepreneur caught up with Emily Huo, Head-SMB Sales, APAC, Twitter, to know why India is a huge market for Twitter. Twitter’s newly launched self-service ads platform is trending. How does it work? We launched the self-service ads platform for India and more than 200 other... [Read more]
‘Yahoo is locking people out of their email if they use ad blockers’ – ‘Mashable’
Patrick Kulp says, “Yahoo is angering the dwindling number of people who still use its email service with a test run of a feature that locks out anyone who has an ad blocker installed. Several Yahoo users complained that they encountered an error message when trying to open their mail account on Thursday in an AdBlock Plus forum thread first... [Read more]
‘Ad Blocking Isn’t The End Of The World’ – ‘ReadWrite’
Jonathan Frangakis says, “Ad blocking isn’t the end of the world, it’s actually a new beginning—and smart app developers are poised to reap the benefits. Developers, rightly, pour resources into creating great experiences in their apps. But when it comes to advertisements, there’s a fundamental problem with the underpinning business model... [Read more]
How to Sell More Products online with the same work #ad
'FunnelKit Go' is a WordPress plugin that lets you to create squeeze pages, sales pages, webinar pages, upsell pages, downsell pages, and thank you pages in a matter of minutes. This is a fool-proof page builder that allows you to turn your website vision into reality easily, quickly and without technical hassles... [Read more]
‘Google Analytics Adds Calculated Metrics’ – ‘Marketing Land’ Article
Matt McGee says, “Google has rolled out a new feature called Calculated Metrics that extends the power of Google Analytics by letting users create new metrics/reports that are based on the existing set of traditional metrics. For example, with calculated metrics, an e-commerce company could create a Revenue Per User metric by combining the traditional... [Read more]
‘Four reasons that automation requires a human touch’ – ‘Econsultancy’ Blog
Ben Davis says, “Dear *|FNAME|*, the rationale for this article is that personality is more important than ever in marketing. Here are four (100B) reasons that automation necessitates a creative fightback. Copywriting can be automated (but anecdote, analogy and parallel cannot) Automated Insights, a US startup, provides software that’s... [Read more]
‘As Ad Business Struggles, Investors Question Snapchat’s $16 Billion Valuation’ – ‘Entrepreneur’ Blog
Entrepreneur team says, “Snapchat, maker of a free mobile app that lets users send videos and messages that disappear in seconds, is struggling to gain traction with advertisers, fuelling investor concern that its $16 billion valuation isn’t justified by a business that hasn’t yet shown it has a steady source of income. Even in a... [Read more]
"CPA $10,000 Per Day", new CPA training #ad
We have seen several other CPA training from Tian Tian Xiang Shang. Because his name is hard for western ears to grasp, he calls himself Mr Right in the forums... [Read more]
‘How small businesses can get more done during the holiday season’ – ‘Mashable’
Tracey Edouard says, “Mashable’s latest #BizChats Twitter chat, sponsored by Staples, discussed how small businesses can be more productive during the busiest time of the year. Over the course of an hour, @MashBusiness covered an array of topics, ranging from the major holiday marketing trends every small business should pay attention... [Read more]
‘On The Hunt For Black Friday Shoppers? Pinterest Says It’s Got Them’ – ‘Marketing Land’ Article
Martin Beck says, “So where are all the Black Friday shoppers hanging out online? Over here, Pinterest says, releasing new stats today to support its claim that Pinterest is best place to reach people in a holiday buying mood. Pinterest users shop more on Black Friday than the average online user, according to a study done for Pinterest by marketing... [Read more]
‘Facebook Advertising Is Where It’s at, Which Is Why I Spent $3 Million on It’ – ‘Entrepreneur’ Blog
Kyle Taylor says, “The advertising side of Facebook tends to get a bad rap. Small business owners often complain that the user interface constantly changes, or that it’s increasingly difficult and expensive to reach fans. But when you get down to it, Facebook ads do work — only if you follow certain best practices for reaching your... [Read more]
‘How to Crack the New Twitter Ad Campaign Algorithm for Maximum Impact’ – ‘Small Business Trends’
Larry Kim says, “If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed and a huge fan of their Quality Score algorithm — which, in a nutshell, rewards advertisers who create very engaging ads with much lower costs per click and more prominent ad placement. This makes a ton of sense... [Read more]
‘3 Musts to Get Your Ecommerce Site Mobile Friendly by the Holidays’ – HubSpot
Emma Greenman says, “According to NRF, 25 million holiday shoppers said they would specifically use their mobile device to shop online on Cyber Monday this year. That is a big chunk of the expected $116 billion ecommerce will bring in this holiday season! Part of serving customers (that want to give you their money) is providing a happy, helpful... [Read more]
‘How to Optimize Your Sign Up Form on Your Landing Page’ – Aweber Blog
Jason Moore says, “There’s a lot to be said on the subject of landing pages. And if you were at this year’sASCEND Digital Marketing Summit, you heard Unbounce co-founder Oli Gardner’s epic talk on landing page optimization. (Missed out? Order the video package.) Part of Oli’s talk focused on how to optimize your page to urge visitors... [Read more]