The latest article on ‘MarketingProfs’ is titled “Small Business Saturday: Think Mobile to Inform, Attract, and Show You Care”. Ryan Golden says, “Are you using local and mobile marketing to attract business locally? As a former merchant, I realize that your plate is full… every day: payroll, inventory, scheduling, employee issues…... [Read more]

The latest article on ’Marketing Land’ is titled “Why Matt Cutts Is Wrong About Responsive Web Design”. Bryson Meunier says, “Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO. So much so that, though I’ve never met the man, I recently donated to help him fight Cancer... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Interpreting Results: Absolute difference versus relative difference”. Kyle Foster says, “A common question that often arises among our Research Partners and audience, even after running many A/B split tests, is: “What’s the difference between relative and absolute difference?” This... [Read more]

Selling software can be a profitable business. Marketers are dependent on it. Every website needs software to keep it running. WordPress plugins are a popular software product that some marketers have chosen to specialize in, because of the wide appeal plugins have. At first, you might be reluctant to consider this a viable business for yourself because... [Read more]

MarketingSherpa has released a case study titled “Cause Marketing: Multichannel marketing for medical center raffle grows email list 89%”. Allison Banko says, “The beauty of communication is that there isn’t just one universal way to pump out your message. From the written word to sounds from a speaker to images on a video, there’s... [Read more]

The latest article on ‘Website Magazine’ is titled “Paid Search Winners (And Losers) from Holidays Past”. Amberly Dressler says, “Small business owners regularly worry about competing against larger outfits, and new analysis from AdGooroo reinforces their fears. Looking at AdWords activity containing the words “Black Friday” and 103... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics and Site Search”. Kevin Webster says, “A consumer’s search for a product or service doesn’t stop on a search engine results page — he or she often digs deeper on your website. Many marketers and business owners focus on how people arrived at their lead generation... [Read more]

Every marketer needs at least one squeeze page; you really need one per website, at least. It’s not hard to create one, but creating one that actually gives you a high percentage of opt-ins is a harder task. You want enough information that people are intrigued, but not so much that you bore them. And you want one that looks attractive, and, preferably,... [Read more]

The latest article on ‘Business 2 Community’ is titled “4 Ways To Use Twitter Custom Timelines In Your Marketing Campaign”. Lauren Riley says, “A mere week after Twitter made its first foray into the stock market, the social networking site wasted no time in announcing a rather fancy new feature. On Tuesday, it was revealed that... [Read more]

The latest article on HubSpot blog is titled ”4 Ways to Stand Out Better On Facebook’s News Feed”. Laura Hogan says, “Are you frustrated by the lack of engagement with your Facebook posts? In order to increase Facebook post engagement you need to learn how to stand out and rock the Facebook news feed. We’ve put together... [Read more]

The latest post on ‘Mashable’ is titled “Marketing 101: The Importance of Conversion”. Lauren Drell says, “In our new Metrics That Matter series, Mashable is speaking with digital marketers about the metrics they pay attention to and why. While it’s always a good thing to have consumers tweet nice things about you and “like”... [Read more]

A lot of people think a silo structure is critical to optimizing their site foe search engines. SEO is not just about having a silo structure on your site or about keyword density. You don’t need to worry about them. They won’t hurt, but true SEO requires more. There’s a major SEO technique called the “3T method”, used... [Read more]

The latest ‘Econsultancy’ blog post is titled “How small businesses can make the most of Twitter”. Christopher Ratcliff says, ““If there’s one thing you have if you run a small business, it’s time. If there’s one thing you probably don’t have, it’s money.” I have to credit the above statement to Will... [Read more]

The latest article on HubSpot blog is titled ”10 of the Best Email Subject Lines You’ve Ever Read”. Ginny Soskey says, “I’d venture a guess you get many emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to your friend’s... [Read more]

The latest article on ’Marketing Land’ is titled “German Court: Google Privacy Policy Violates Consumer Rights”. Greg Sterling says, “A German court has ruled that Google’s integrated privacy policy violates its national data protection law, according to a reportfrom IDG news service. Google has had trouble and been... [Read more]

Ross Goldberg has been studying traffic methods for websites for years. We first met him in 2006, and he was already deeply involved in building traffic. He has put his best traffic wisdom in his new Traffic Manifesto. In this new training you are getting 62 time-tested strategies for building oyur site’s traffic. He shares these insights in: •... [Read more]

The latest post on ‘ReadWrite’ is titled “Why Less Might Actually Be More With Pages 5″. David Sobotta says, “Pages has always been a powerful application with some interesting capabilities. It has also inspired fierce loyalty among those users who learned to utilize its somewhat quirky interface. But without a cross platform version,... [Read more]

The latest post on ‘Mashable’ is titled “Half of All Active Twitter Users Live in Five Countries”. Zoe Fox says, “Twitter users are all over the world, but half of the social network’s active users — those who tweet at least once a month — live in just five countries: the U.S., Japan, Indonesia, the UK and Brazil.Using data... [Read more]

The latest ‘Econsultancy’ blog post is titled “Six case studies that prove the power of content marketing”. David Moth says, “In October 2012 Econsultancy ran a survey which found that 90% of brands felt that content marketing would become more important over the following 12 months. One year on it is hard to argue against... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons”. Joanna Wiebe says, “Visitors who don’t click don’t convert. As marketers, we know this to be true. Your visitors can’t get through your checkout process or signup form without clicking at least one button.... [Read more]

The latest MOZ blog post is titled “How to Improve Your Conversion Rates with a Faster Website”. Zoompf says, “Back in August the team at Zoompf published a joint research study with Moz analyzing How Website Speed Actually Impacts Search Ranking. In this research, a surprise result showed no clear correlation between page load time and search... [Read more]

eMarketer is hosting a webinar featuring Noah Elkin on Thursday, December 12 at 1.00 pm EST. The topic of the webinar is “Key Digital Trends for 2014″. eMarketer team says, “To get you ready for the upcoming year, eMarketer’s Noah Elkin will cover a variety of topics including the challenges of marketing to the always-on, increasingly... [Read more]

The latest article on ‘Business 2 Community’ is titled “8 Do’s to Benefit From Your Facebook Fan Page”. Stephen Moyers says, “What is it to “like” a million dollars on Facebook? May be more than a million dollars?especially for those who have taken up right actions to build up their Facebook Fan Page strong. Facebook Fan... [Read more]

The latest article on HubSpot blog is titled ”8 Failed Marketing-Related Sitcoms”. Jay Acunzo says, “Every single day, I wake up and thank God that I don’t write sitcoms for a living. (Just go with this for a second.) Can you imagine being those writers? You’d toil away day after day trying like mad to pull something —... [Read more]