IM NewsWatch, November 21, 2014 - 'How Mature Is Your Social Marketing? – Forrester' and much more...
November 21st, 2014 at 8:32 am EST‘Improve Engagement with Animation’ – ‘Website Magazine’ Article
Derek S. says, “There are millions of websites on the ‘Net making it imperative that designers find some way to make their sites stand out from the competition. One such way they can separate their websites is through animation. Digital publishing software FlipHTML5 has announced the latest iteration of their software titled v2.2.1. FlipHTML5... [Read more]
‘Report: 66 Percent Of Email Opens On Mobile, Mostly iOS Devices’ – ‘Marketing Land’ Article
Greg Sterling says, “Email marketing platform Movable Ink has released its Q3 “Consumer Device Preferences Report.” The report is focused on email engagement and based on statistics captured from across the company’s client base. The report states that nearly half of all email opens are happening on smartphones. Another 17 percent are... [Read more]
‘Using Branded Social Media Profiles to Promote Content’ – ‘Business 2 Community’ Article
Brad Kuenn says, “Even though Facebook and Twitter are arguably the most popular of the social networks, diversification is a huge trend in this modern marketing landscape. Depending on the audience you’re targeting, being active on a single network may not enough. According to The Content Marketing Institute, the most successful B2B marketers... [Read more]
Build a Business Based on Babies #ad
CoolIce has just announced that he has a new Amazon affiliate site ready for you, this one selling baby clothing, toys, paraphernalia, and food. In keeping with his tradition, he calls it BabyClone. You can clone his site and earn commissions as an Amazon affiliate. CoolIce chooses the niches he builds sites for carefully. Only the busiest niches, with... [Read more]
‘How Mature Is Your Social Marketing?’ – Forrester
Kim Celestre says, “As a mom, I am obessessed with every precise detail of my kids’ stages of development. When they were little ones, I recall getting caught up in the toddler stage. After surviving that stage, we then transitioned to the dreaded “terrible twos.” And how can I forget the “tumultuous threes”? Fast... [Read more]
‘8 Budget Templates to Manage Your Marketing Spend’ – HubSpot
Erik Devaney says, “The new year is right around the corner — and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not! We’ve got something almost as good as a sentient robot that can help you planyour marketing budget: this... [Read more]
‘It’s now much easier to share public tweets via DMs on Twitter’ – ‘Mashable’
Rex Santus says, “Today in features you may not have known you wanted: Twitter is letting you directly share public tweets through its private direct messaging system. If you copy and paste a tweet’s URL into a direct message (DM), it will embed itself in the message for easier viewing. You can also hit the “…” icon under a... [Read more]
Assembling Six Puzzle Pieces Created an Internet Millionaire #ad
Dr. Ben Adkins was ready to quit marketing online. He had tried “everything” the big names in online marketing were teaching and had gotten nowhere. Then, in December, 2011, he looked at what the big marketers were doing, and stopped listening to what they were saying. And his eyes were opened. What made them successful was their sales... [Read more]
‘Amazon’s 9 best Black Friday deals’ – ‘Mashable’
Jillian Kumagai says, “If your shopping fantasy is a week-long Black Friday sale, then you’re in luck: This year, Amazon is counting down to Black Friday with limited-time deals all the way up until the big day. While Amazon’s sales, like all major Black Friday sales, are heavy on tech gadgets, the mega online retailer’s variety... [Read more]
‘Four key findings from our Conversion Rate Optimisation report’ – ‘Econsultancy’ Blog
Graham Charlton says, “Today sees the release of our Econsultancy’s sixthConversion Rate Optimization Report, in association with RedEye. The report looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. It is based on an online survey of... [Read more]
‘Top 25 Affiliate Marketing Minds of 2014’ by John Chow
Chow says, “Affiliate marketing is celebrating its 20th year anniversary this month and to honor the industry, the good folks at GeoRiotare honoring those that have shaped and continue to shape the industry in some big ways. It seems I’m kinda of a big deal. I’m #3 on the list. The industry has come a long way since the wild west days of the Internet... [Read more]
Short term opportunity for big savings #ad
For two days, The Real Guys (Eric Holmlund, Paul Counts and Jeff Wellman) are offering you a package they call IM Guru PLR 2.0, which includes PLR resale rights to five of their marketing training courses: 1. Cutting Edge SEO Mastery 2. Membership Income Secrets 3. Niche Marketing Success Secrets 4. Tee Profit Pro 5. WP Online Store Plus, you get this... [Read more]
‘How to Use Content Curation to Create a Recurring Revenue Business’ – ‘Copyblogger’ Blog
Brian Clark says, “It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation. You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio,... [Read more]
‘Conquer Your Competition with these Three Moz Tools – Next Level’ – MOZ Blog
Ellie Wilkinson says, “For SEOs, the battle to rank highest in the search results often comes down to survival of the fittest. But if you know how to size up your competition, you can gain the upper hand and become king of the jungle! Come on a SERP-fari in this Next Level video and try these three ways to use the Moz tools to out-hunt all the... [Read more]
‘Copywriting: Brevity is the soul of marketing’ – ‘MarketingExperiments’ Blog
John Tackett says, “I’ve always loved this quote: “Brevity is the soul of wit.” – William Shakespeare To me, its beauty rests in the powerful meaning packed in six simple words. Brevity can also be used as a tool to aid your marketing, as I discovered from a recent email experiment. But first, a little more detail about the experiment. Background:... [Read more]
How To Make $100 A Day Sending Emails #ad
Jeremy Kennedy just released a new video showing, in detail, how he uses email to earn $100 per day. He calls it (no surprise here) 'How To Make $100 A Day Sending Emails'... [Read more]
‘Social Media Marketing: Visit Detroit sees 4 million Twitter impressions with social media campaign to win USA Today award’ – MarketingSherpa Case Study
Courtney Eckerle says, “ One of the most valuable aspects of social media is the ability to quickly put a campaign into action — and to big effect. When Detroit had the opportunity to be named the “Best Sports City” by USA Today 10Best Readers’ Choice, the team at Visit Detroit put together a campaign across multiple social media... [Read more]
‘Forrester Says Marketers Are Wasting Resources on Facebook, Twitter’ – ‘Marketing Land’ Article
Martin Beck says, “Marketers looking to build stronger connections with consumers typically turn to social media industry leaders Facebook and Twitter for their outreach. But those are the wrong places to be looking, according to a new report by Forrester Research. So few people actually see posts from top brands on Facebook and Twitter that... [Read more]
‘How to Repurpose Your Content Into an Ideal SlideShare Deck’ – ‘MarketingProfs’ Blog
Chris Brown says, “With 60 million visitors and over 130 million pageviews per month, SlideShare is one of the world’s most powerful B2B sites. Business executives use SlideShare at a rate that’s five times greater than their rate of use for other social networks, comScore reports. Repurposing your content for SlideShare is easy and... [Read more]
Make money from freebie seekers #ad
You can waste a lot of time catering to people on the lookout for free products. You may offer a free product to get them to opt in to your mailing list, and that may be the last thing they ever get from you, at least until the next time you offer something free... [Read more]
Take Copyblogger’s 2015 Online Business Survey
Copyblogger is conducting its 2015 Online Business Survey. Demian Farnworth says, “Here at Copyblogger Media, it’s safe to say that we’ve been in your shoes. As freelancers, consultants, content publishers, and small business owners … It’s in our DNA. Our founder, Brian Clark, was a recovering attorney in the mid 90s when he discovered... [Read more]
‘How to deal with fake online reviews’ – ‘Econsultancy’ Blog
Jan Vels Jensen says, “Online reviews are worthless, some would have us believe, because of the level of fake postings. However, with the right safeguards in place, fake reviews can be contained and dealt with. Here’s why fake online reviews are becoming an exercise in futility for companies who want to game the system. If you believe the naysayers,... [Read more]
‘Ultimate Web Marketing Checklists’ – ‘Business 2 Community’ Article
Arnie Kuenn says, “Stoney deGeyter has been a friend of mine for years, and he recently came out with a book called The Best Damn Web Marketing Checklist, Period! I must say, I’m always out at workshops teaching that content marketing is about creating useful content for your audience, and this is the most useful things that’s come across my... [Read more]
Free WSO: How to Make Your First $1 as an Affiliate Marketer #ad
Or your second dollar, even your 100th dollar. If you are a relatively new affiliate marketer, you might want to get this free WSO, 'How To Make Your First $1 As An Affiliate Marketer' by Reed Floren... ]
‘A Beginner’s Guide to Retargeting Campaigns’ – HubSpot
Dan Hecht says, “We’d all like to think that every single person that comes in contact with our business followsa very straight and orderly path to purchase. Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website.Minutes... [Read more]
‘5 Emails Pushing The Boundaries Of HTML & CSS’ – ‘Marketing Land’ Article
Andrew King says, “I recently participated on a panel of email designers, hackers and entrepreneurs that discussed the many difficulties that email designers face with poor CSS support in various email clients and what developers could do to fix that issue. Despite the limitations of many email clients these days (even the new Inbox by Gmail... [Read more]
‘Get Your Promotions More Social Love’ – ‘Website Magazine’ Article
Allison Howen says, “The holidays are right around the corner, which means the social newsfeeds are becoming flooded with more and more brand promotions every day. This influx of promotions will likely stick around until after the New Year, as brands try to market their products to the people who took holiday vacations (and stayed unplugged),... [Read more]