IM NewsWatch, November 21, 2012 - Latest IM News including ‘Tips for optimising content to hit LinkedIn Today – Econsultancy’ and much more...

November 21st, 2012 at 3:00 am EST

IM NewsWatch

Wednesday, November 21, 2012

‘Why Having a Big List Could be a Big Problem’ – ‘Marketing Con Queso’ Podcast

Michelle MacPhearson and Justin Brooke’s latest podcast episode on ’Marketing Con Queso’ is titled “Why Having a Big List Could be a Big Problem”. MacPhearson and Brooke say, “This weeks episode talks about the future of email marketing. Learn the 3 things you MUST tart doing or risk poor delivery”. Why Having... [Read more]

‘Inside Google: a former Google web-spam team member gives tips’ – ‘Axandra Search Engine Facts’

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Inside Google: a former Google web-spam team member gives tips”. Inside Google: a former Google web-spam team member gives tips In an interview, former Google web-spam member Andre Weyher gave more information about the way Google detects... [Read more]

‘Performance Marketing Summit 2013 Registrations Now Open’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Performance Marketing Summit 2013 Registrations Now Open”. Collins Says, “Registration is now open for Performance Marketing Summit 2013 for individual passes. The Performance Marketing Summit is taking place March 12, 2013 in New York City. The one day conference will take place at the Baruch College... [Read more]

WP Snippets Magic: Make your search listings stand out from the crowd #ad

Google has implemented something called “Rich Snippets” in their search results. Rich snippets cause extra, attention-getting visual elements, like rating stars, pictures, audio, etc. Listing in search results with a rich snippet get more clicks than plain listings because people are drawn to them. And Yahoo and Bing have also started to... [Read more]

‘Why eBusiness Needs To Rethink The Value of Personalization’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Why eBusiness Needs To Rethink The Value of Personalization”. Sucharita Mulpuru says, “In two recent instances in public forums, I’ve heard eBusiness executives talking about some rather disturbing uses of personal data. One was the CTO of a large big box retailer who raised the... [Read more]

‘Three Metrics for Measuring the Success of Your Video’ – ‘MarketingProfs’ Blog

Ezra Fishman’s latest article on ‘MarketingProfs’ is titled “Three Metrics for Measuring the Success of Your Video”. Fishman says, “Let’s face it, video is hot—and everyone knows it. Video gets people more excited and engaged with the message we marketers are trying to convey than do paragraphs of text. But one major problem... [Read more]

‘Using Google’s In-Page Analytics’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Using Google’s In-Page Analytics”. Feras Alhlou says, “Google Analytics offers “In-Page Analytics” that provides a visual assessment of how users interact with each page on a website. This includes information such as which links are being used, or if the content and layout is optimal.... [Read more]

Authority Rank Hijack: Authority sites can boost your SEO #ad

This training, known as Authority Rank Hijack, has stood the test of time. It’s not some new magic bullet. It’s simply solid SEO processes that most sites never use; many have never heard of them. But Joe Finn & Konrad Braun have used them for years. These techniques have survived Panda, Penguin and EMD updates. And Finn and Braun... [Read more]

‘Hashtags, Twitter Trends and Social SEO’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Hashtags, Twitter Trends and Social SEO”. Pete Prestipino says, “The role that social media now plays in successful search engine optimization campaigns is immense. The more pronounced a social media profile, the greater the likelihood that a brand will make its way onto search results pages.... [Read more]

‘How To Keep Marketing Emails From Drowning Your Inbox’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How To Keep Marketing Emails From Drowning Your Inbox”. Robyn Tippins says, “With Cyber Monday and the rest of the Holiday season up on us, millions of people will order products online – and end up subscribed to new marketing emails, whether we purposefully ticked that check mark or not.... [Read more]

‘Things to Be Thankful For, Technology Edition’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Things to Be Thankful For, Technology Edition”. Chris Taylor says, “You know the scene. The family is gathered, the turkey is carved, the sweet potatoes are mere inches from your fork and have no idea of the fate that is about to befall them. Then someone pipes up: “I think we ought to go... [Read more]

WP Feedback Theme: Lets you deliver profitable reputation management services to clients #ad

Bad reviews online are the bane of local merchants and stores. They don’t know how to neutralize these bad reviews before they drive customers away. They need someone to manage this problem for them. (Not just manage it, actually; they really want someone to solve it.) Two facts make it harder: (a) there are several review websites that need... [Read more]

‘Six tips for optimising content to hit LinkedIn Today’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Six tips for optimising content to hit LinkedIn Today”. Ryan Sommer says, “LinkedIn Today was launched over a year and a half ago as a way to use data from 175M+ professionals to surface relevant stories in specific verticals on the LinkedIn platform. Currently, the content... [Read more]

‘Cybersecurity Guru Calls for More Online Regulation’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Cybersecurity Guru Calls for More Online Regulation”. Lorenzo Franceschi-Bicchierai says, “According to cybersecurity guru Eugene Kaspersky, the Internet needs more regulation. And it needs more and better regulation especially on the use of government-sponsored cyberweapons like Stuxnet and Flame. At... [Read more]

Reminder- ‘Pure, Unadulterated Product Creation Secrets’ Jason Drohn’s Webinar 5.00 pm PST

Jason Drohn is hosting a webinar on Wednesday, November 21 at 5.00 pm PST. The topic of the webinar is “Pure, Unadulterated Product Creation Secrets”. Drohn says, “You’re aware you’re only ONE SINGLE PRODUCT away from a six figure year, right? Especially if that product you create uses THIS inbuilt traffic generation mechanism…... [Read more]

Book Cover Genius: Professional book covers without a designer #ad

You probably aren’t a designer, graphic artist or pro photographer. You may not even have much skill with images or editing tools. But that shouldn’t stop you from creating professional-looking book covers, even though in the past it was always a bit of a struggle to get a professional-looking book cover. Book Cover Genius is a system that... [Read more]

‘Info on the hottest party during ASW’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “Info on the hottest party during ASW”. Schoemaker says, “Just when you think networks are done blowing it out, here comes a crazy party during Affiliate Summit West 2013. Mundo Media is throwing a huge bash at the Penthouse in the Cosmopolitan Hotel on January 14th, 2013. The event is a Candyland-themed... [Read more]

‘How to Maximize Your Customer Service on Twitter? by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Maximize Your Customer Service on Twitter?. Baer says, “Twitter is the new channel all brands should be using to provide customer support. It allows you to provide near real-time support on a social platform, making your services more accessible and allowing other consumers... [Read more]

‘A Basic (yet essential) Pre & Post Content Launch Checklist (with guidelines)’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “A Basic (yet essential) Pre & Post Content Launch Checklist (with guidelines)”. Mackenzie Fogelson says, “So, you think you’re ready to launch some content? Before publishing your hard work for the world to see, check out these detailed pre and post content launch checklists to ensure your... [Read more]

Weight Loss Extreme: Clickbank Weight Loss Niche Affiliate Info #ad

Kevin Byrne has released a fully researched set of keywords and related Clickbank products you can promote. Weight Loss is one of the most competitive niches there is. If you are going to succeed, you’ll have to find sub-niches with low competition. In Weight Loss Extreme, Byrne gives you all the research data on competition and monthly searches,... [Read more]

‘Free Guest Blog Posts with PostJoint’ by John Chow

John Chow’s latest blog post is titled “Free Guest Blog Posts with PostJoint”. Chow says, “You may have noticed in the last little while that article marketing and guest blogging have increased in popularity. With some of these arrangements, the guest posts are provided for free, and in other arrangements, the guest blogger is really”. Free... [Read more]

‘The 2012 Copyblogger Gratitude List’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “The 2012 Copyblogger Gratitude List”. Sonia Simone says, “Thursday is Thanksgiving in the States … a day devoted to family, football, and eating our own weight in pie. Two kinds, please. And, of course, gratitude. I probably don’t take as much time as I should to sit down and think about... [Read more]

‘5 Thanksgiving Branding Tips’ – ‘Marketing for Success’ Blog

The latest post on Charlie Cook’s ‘Marketing for Success’ blog is titled “5 Thanksgiving Branding Tips”. Cook says, “How can you use Thanksgiving to build your brand and grow your business? Here are 5 ways to attract more clients, build a better brand and make your company stand out – all year long”. 5 Thanksgiving Branding Tips Charlie... [Read more]

Trust Establisher builds credibility for your site and product #ad

Trust Establisher™ cleverly integrates directly with both Paypal’s AND Clickbank’s Cheat-proof “IPN CODING” which allows your customers to see in real-time exactly how many of your prior sales were made to their neighbors in their own state, to their fellow citizens in their home country, and to other highly satisfied customers... [Read more]

‘Vendor Selection: How The New York Public Library chose a new email service provider’ – MarketingSherpa

The latest article on MarketingSherpa blog is titled “Vendor Selection: How The New York Public Library chose a new email service provider”. Courtney Eckerle says, “An email service provider can be a great asset to a marketing team. One that is ill-suited for your needs and team, however, can slow projects and inhibit email creativity,... [Read more]

Reminder- ‘The Daring Brand’s Guide to Creating Content Worth Sharing’ MarketingProfs Seminar December 6

MarketingProfs is hosting a seminar with Rex Briggs on Thursday, December 6 at 12.00 pm ET. The topic of the seminar is “The Daring Brand’s Guide to Creating Content Worth Sharing”. MarketingProfs team says, “What will you learn? What the research shows about brands that are breaking through the clutter How to use content... [Read more]

‘Usable Email Campaigns Make Thankful Subscribers’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Usable Email Campaigns Make Thankful Subscribers”. Rebekah Henson says, “Email campaigns that are easy to read and navigate make your subscribers happier. How does your campaign rate? Are subscribers thankful for your emails? If you haven’t evaluated your campaign’s usability yet, now is the perfect... [Read more]

Piggyback Videos: New Video Creation System #ad

Piggyback Videos training is easy to understand and easy to imprlment. It will forever change the way you create your videos. Piggyback Videos shows us a way to find free content for our videos, a way that is so simple that you will wonder why you hadn’t thought of it first. And the training shows you how to quickly create a video using that... [Read more]

‘Was There A Google Panda Refresh? #22′ – ‘Search Engine Roundtable’ Newsletter

The latest issue of ‘Search Engine Roundtable’ newsletter has been released. Search Engine Roundtable Newsletter Contents Was There A Google Panda Refresh? #22 Bing Now Has Webmaster Guidelines Google: Feel Free To Go HTTPS With Your Site Matt Cutts Shares His PubCon Slides Transporting Google Maps Cars. ‘Search Engine Roundtable’... [Read more]

‘Yes, Windows 8 Truly Is An Opportunity For Apple’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Yes, Windows 8 Truly Is An Opportunity For Apple”. Dan Lyons says, “A few weeks ago I wrote a piece called “You Know Who Loves Windows 8′s Metro Interface? Apple.” That was Oct. 25, the day Microsoft had its big rollout of Windows 8 in New York. Flash forward a few weeks and it’s... [Read more]

‘Where’s the Money?’ – ‘PLR Health Wizard’ Blog

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Where’s the Money?”. Gail says, “Learning online marketing can be a real challenge. There are so many people yelling different theories and ideas – What criteria do you use to determine who you listen to? In other words, what’s the best route to take to build your business?”. Where’s... [Read more]

WSO Blowout Sale: Nine WordPress plugins for Marketing Sites #ad

If your site is for making money, you need four fundamental facets: 1. Search Engine Optimization- so you site gets found 2. List building- so you can cultivate customers 3. Monetization- so you bring in income 4. Security- so no one hacks your site to steal your earnings Mao Flynn has bundled into one economical package, nine WP plugins, created by... [Read more]

‘Twitter Offers $1 Million in Advertising Credits For Small Business Saturday’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter Offers $1 Million in Advertising Credits For Small Business Saturday”. Seth Fiegerman says, “Twitter is offering as much as $1 million in free ad credits in total to 10,000 businesses to support Small Business Saturday this weekend. Twitter announced Tuesday that it will give away... [Read more]

‘Themed, Game-Based CAPTCHA’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Themed, Game-Based CAPTCHA”. Pete Prestipino says, “Detroit-based Are You a Human, which designs small, compact games to verify human interaction on web sites (a modern day CAPTCHA if you will), recently introduced new customization options for PlayThru, its game-based authentication tool. Paying... [Read more]

‘A Trillion-Dollar Transfer Of Wealth Is About To Hit Silicon Valley’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “A Trillion-Dollar Transfer Of Wealth Is About To Hit Silicon Valley”. Dan Lyons says, “I was having a drink in San Francisco with Sanu Desai, a longtime Silicon Valley investment banker whose track record includes helping Amazon go public back in 1997. We were talking about how attention has been... [Read more]

Copy/Paste List Building: How to Get unlimited High Quality Subscribers #ad

David Kirby is the creator of Rapid Subscribers & Sales V3.0, refined and amplified from his earlier versions to help you quickly build an email list. His system is responsible for building his list of 10,000 subscribers, he says, and is responsible for adding about hundreds of dollars per day to his income. In Rapid Subscribers & Sales V3.0... [Read more]

‘7 Tax Tips Your Startup Should Consider Before 2013’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “7 Tax Tips Your Startup Should Consider Before 2013″. Nellie Akalp says, “As the looming “fiscal cliff” dominates the post-election news cycle, it’s hard to know what tax and financial moves make sense this time of year. Pundits are talking in circles, and experts don’t possess a crystal... [Read more]

‘B2B marketing: who should own the funnel?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “B2B marketing: who should own the funnel?”. Graham Charlton says, “After last week’s FUNNEL B2B marketing event at The Emirates in London, we arranged a discussion with three of the speakers about who should own the funnel. The speakers were Lisa Hutt, VP EMEA... [Read more]

‘The Real Value of Facebook Isn’t Your Likes or Fans’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “The Real Value of Facebook Isn’t Your Likes or Fans”. Krista Neher says, “Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement. These are all common questions from businesses looking to grow with Facebook. The problem is... [Read more]

WP Fontaholic plugin controls font color, size, spacing, shadow and more #ad

Colin Thompson created WP Fontaholic to make managing your site’s appearance easy. You don’t have to use the default font for your blog or other WordsPress site. Choose a font that compliments your site’s theme, and make it even better with special effects. This all-in-one plugin controls the look and feel of your site, all from a... [Read more]

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