Kim Lachance Shandrw says, “If you’re reading this because your boss asked you to A/B test two versions of your company’s website and you have no clue what to do, it’s okay. Read on. Help is on the way. Here goes. The first step is not to be daunted by the term itself. A/B testing, also often called bucket testing or split testing, is merely... [Read more]

Aaron Orendorff says, “As content marketers, we have our work cut out for us. Getting our own, original ideas off the ground is hard enough. Unfortunately, when we add all the collecting, clipping, curating, and collaborating necessary for full-scale engagement, overwhelmed is understatement. Yet, curating content is essential, and not just for... [Read more]

Jessica Gioglio says, “If you’ve been reading my columns on Convince & Convert lately, you’ll notice that I am covering JetBlue quite a bit. From a better wingman, to ads so good you want to steal them, JetBlue has been on a roll – and there seems to be no end in sight. While I typically like to mix my columns up to cover different companies,... [Read more]

Today, Alex Jeffreys is disclosing how his Black Box Sales Machine has made over 90,000 digital product sales and generated over 2.1 million sales page visitors in under 2 years. Jeffreys and his team analyzed the last 2 years of data about dozens of his super successful product launches, which reaped over 2.1 million sales page visitors, and over 90,000... [Read more]

Stephen Moyers says, “Many companies have trouble matching fantastic campaign content with their target markets. The result is like a Hollywood flop: bad return on investment (ROI), criticism, and a hit to your brand. Without a deep understanding of your market, you can’t develop a strong marketing campaign. Do you know what your average customer... [Read more]

Monica Montesa says, “hen you meet someone for the first time IRL, there are certain norms that accompany the “getting to know you” phase. While it might not be as grand as a Broadway musical number, it typically includes an introduction and a conversation where you share information about yourself. And meeting new subscribers who join... [Read more]

Martin Beck says, “It would be difficult to overstate the importance of Facebook’s News Feed to marketers. You can think of it as an epic quest to gain access to Facebook’s multitudes — a search for the Holy Grail of social media visibility. And Facebook is continually shifting the path — some would say adding roadblocks — by making... [Read more]

We have rounded up a new list of free training and software for online marketers. Everything in this list is completely free, so take advantage of it while it is available. Free Training List Building Bullet w/PLR Option Straight-shooting, rapid-fire List Building strategies from Alex Albert. He says it’s “the only list building guide you... [Read more]

Doug Davidoff says, “The alignment of an organization’s sales and marketing efforts is a crucial strategic imperative for companies that desire sustainable growth. Despite the evidence of improved business performance, it’s still a rarity to find an organization that has and maintains full alignment. The good news is that the issue is... [Read more]

Courtney Eckerle says, “Every marketer wants to help their customers discover something. Even if your product or service is not as personal as family history, that doesn’t mean that your marketing can’t be personalized. In the case of Ancestry.com, the team uses information from users’ family trees to search its vast collection of historical... [Read more]

Georges Berzgal says, “Over the last few years Black Friday and Cyber Monday have developed from being a purely US phenomenon to a global sales event, marking the start of the all-important Christmas shopping season. In 2014 the effects of Black Friday saw UK retail sales rise at their fastest annual rate in more than 10 years, with £810m... [Read more]

Dr. Amit Pareek is offering to set you up in 5 online businesses, all of them designed to attract clients looking to promote their business online... [Read more]

Stefanie Flaxman says, ““Choosy moms choose Jif” is one of my favorite taglines, for peanut butter or otherwise. The product’s message stands for more than just peanut butter. Jif paints a subtle picture of an elite group: choosy moms. Choosy moms only buy the best food for their children. Any mom who aspires to be part of a group of selective... [Read more]

Punita Sabharwal says, “Nishant Rao, CEO, LinkedIn India, talks about the usefulness of LinkedIn for small business, and how one can build a business more robustly through this platform in an exclusive interaction withEntrepreneur. How does LinkedIn find a ‘Make in India’ connect? We make sure that right kind of skill matching is happening.... [Read more]

Jeffrey L. Cohen says, “The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Whether we are talking about content, customers, or leads, there it is. It even happens when we plan out our workday, decide what to eat, and choose where to go on vacation. Do you want to get more done, but not... [Read more]

Bill Platt and Andrew Zirkin have been online, earning a full-time income, for years and years. They tried many ways to earn income until they settled on creating products of their own and then selling them online... [Read more]

Marisa Smith says, “When my marketing agency The Whole Brain Group talks to prospective clients, we spend a lot of time educating them about the cultural shift that will need to take place inside their leadership team and organization as a whole to make an investment in inbound marketing successful. We know from our own experience, and from talking... [Read more]

Meghan Casey says, “While I love working as a content strategist, I recognize that many content marketers might not fully appreciate the role that content strategy can play – the power it can have – in your content marketing. After participating in the CMI Content Strategy 101 Twitter chat, I welcomed the opportunity to answer more questions. What... [Read more]

MOZ team says, “We tend to put a lot of effort into writing great content these days. But what’s the point of all that hard work if hardly anybody actually reads it through to the end? In this week’s Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools... [Read more]

Three experienced product developers (Stefan van der Vlag, Rohan Chaudhari and Harshal Jadhav) have joined together to create a game-changing video player they call 'Social Vidio'... [Read more]

Kristen Dunleavy says, “John Corcoran knows all the right people. He has to – having friends in high places is literally his job. He uses his website, Smart Business Revolution, to teach entrepreneurs how to build solid business relationships and grow their networks. But growing an audience can be tough when you’re first starting out, even... [Read more]

Martin Beck says, “Instagram has announced that it will soon allow advertisers to help themselves to carousel ads. Instagram will enable purchase of the ads through parent company Facebook’s Power Editor and Ad Manager platforms and the Instagram ads API in the next few weeks. “By opening up the way advertisers can buy, businesses of all... [Read more]

Patricio Robles says, “For many retailers, Black Friday is a crucial shopping day that can make or break a year, so it’s inconceivable that a major retailer would choose to sit it out. But one large American retailer has decided to do just that. REI, which has over 140 stores, 11,000 employees and $2 billion in annual sales, created headlines... [Read more]

Rainmaker team says, “Listen in to The Missing Link as two expert guests share how you can create videos and SlideShares that work for LinkedIn. It’s easier than you think to create visually appealing videos and SlideShare presentations from the content you’ve already created. Your content is worth more when shared in different formats. So,... [Read more]

Karissa Bell says, “Over the course of an hour, @MashBusiness covered an array of questions, ranging from what the current state of digital marketing, to how brands can most effectively communicate with their audience in a way that feels genuine and authentic. Several digital marketing experts us will be: Alex Amado, VP of experience marketing... [Read more]

Jonathan Long says, “The holiday season is right around the corner, providing businesses with an incredible opportunity to generate record sales online. Ecommerce sales have increased year after year, reaching $53.3 billion in 2014, which was a 15 percent increase over 2013. Cyber Monday alone generated $2.038 billion in sales, a 17 percent increase... [Read more]

Stacy DeBroff says, “Recently, I spoke at the 11th Annual M2Moms Conference in New York, which has become the premier conference on marketing to Moms, attended by both agencies and leading national consumer brands. Moms are a critical target market that so many business marketing teams tend to overlook when developing a strategy for consumer... [Read more]