Sarah Radwanick says, “While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. Finding ways to do this in the most efficient manner is vital, and... [Read more]

Verónica Maria Jarski says, “Snackable content is perfect for on-the-go consumption. Check out these ideas for creating bite-size content for mobile users. Consider regramming, retweeting, and reposting your customers’ content, suggests Marketo in the following infographic created by Column Five. Doing so saves time and builds customer... [Read more]

Erin Everhart says, “Gary Illyes, Webmaster Trends Analyst at Google, confirmed on Twitter that we’ll be graced with the next Penguin update before the end of 2015. This means that all of those webmasters who were hit by the last Penguin update (in December 2014, mind you) now have the chance of recovery, since historically, this update hasn’t... [Read more]

Last night we participated in our first Blab. Blab is a video streaming service for webinars that marketers can use for sales and support conferences. It allows the conference host to selectively let a member of the audience come on screen and speak. Barry Rodgers has become fascinated with this new (it’s still in beta mode) service and has produced... [Read more]

Erik Kangas says, “Email marketing can be a very effective strategy for the growth and success of your business. Keeping your customers engaged for the long run, however, can prove quite challenging. Think of it this way: many of your customers most likely receive similar emails from several businesses, making it easier for them to hit the spam... [Read more]

Jeffrey Fotta says, “If 2015 has been the year of social selling, 2016 will be the year of the phone. Wait, hold the phone! Isn’t the telephone nothing new?! Of course it’s not. In fact, phones have been around for more than a century and have always shown themselves to be the most effective tool in sales. Yet the telephone took a back... [Read more]

Carly Stec says, “The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you’ve deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify … or maybe that’s just me. Either way, the holiday season is here, and marketers are gearing up to finish off the... [Read more]

Lukas Adamski, professional graphics designer, has released 'Ecover Maniac', a package of 30 professional cover designs for your fiction e-books (for example, Kindle books) and 30 more for your non-fiction books... [Read more]

Ben Davis says, “Google+ has had a major revamp in another effort to convince all but its most loyal users to log on. Here’s the official announcement from the Google blog. It strikes me that Google is seeking a middle ground between Twitter and Medium. A place that’s definitely not Facebook (in fact, it’s not really about people)... [Read more]

Pamela Wilson says, “There’s a certain type of client who’s naturally drawn to Amy Butcher’s work. And there’s a certain type of client Amy Butcher is naturally drawn to. The common thread? Amy helps nonprofits, research institutes, and public sector agencies craft ultra-effective content. Her words help them get more support and more... [Read more]

Patti Freeman Evans says, “2016 is looking busy for eBusiness professionals, who hold an increasingly important role as digital leaders in their organizations. They’ve been in strategic and operational roles, driving digital transformation throughout their companies. Their hand in new developments such as digital store or branch, mobile and... [Read more]

Number of views on YouTube is like traffic to a website. It's the starting point for building anything of value. 'Crush YouTube' is a new video training course about how to get more views... [Read more]

Amy Gesenhues says, “Google announced today it has launched a new publisher carousel designed specifically for live blog content. According to a post on its Google Developers Google+ page, Google is now allowing publishers to markup content with its new live blog schema: Starting today, we are making the markup that powers these live blog carousels... [Read more]

Fergal Glynn says, “Slated to pull in approximately $965 billion between November and January, this season’s holiday sales will see a four percent bump versus last year. But, online retailers looking to unlock the season’s full potential need to make holiday shopping trends part of their sales strategy. How can you prepare your business for... [Read more]

Simon Penson says, ““How do I know if my content campaign is going to work?” This question is the one I get asked more than any other at present, and for good reason; creating hit content, consistently, is one of the biggest challenges in marketing. I’m certainly not going to pretend that every piece of content I’ve ever been involved... [Read more]

That's what Mark Thompson and Matt Callen say about their brand new 'EasyVSL 2.0'. And they may be right.  With this new software, you get a lot of flexibility in creating your sales letters... [Read more]

Ben Davis says, “I was going to write a post titled ‘Google Voice Search: What does it mean for marketers?’ But then I realised it would be apt to sum up Google’s update with as few written words as possible. It’s great fun exploring Google’s voice search and knowledge graph, so here’s my summation of Google’s... [Read more]

Alastair Mitchell says, “By rethinking your approach to winning and managing accounts, you can stimulate company-wide growth and a subsequent increase in revenue. Who wouldn’t want that? The following are three main approaches to help you achieve this: 1. Bring your customers into your workflow. External collaboration happens when you team... [Read more]

HubSpot team says, “Have you ever finished creating a website and loved everything about it? And then promptly began to hate it after attempting to actually view it online and it is painfully slow to load? Everyone is used to the common culprits, but there is one often overlooked perpetrator: render-blocking JavaScript. So now you are asking,... [Read more]

'FunnelKit Go' is a WordPress plugin that lets you to create squeeze pages, sales pages, webinar pages, upsell pages, downsell pages, and thank you pages in a matter of minutes. This is a fool-proof page builder that allows you to turn your website vision into reality easily, quickly and without technical hassles... [Read more]

Matt McGee says, “Good morning from Las Vegas! Day one of Marketing Land’s Social Pro conference is about to begin, and we’re starting with a real treat: a keynote conversation with the FTC about everything marketers need to know about social media disclosure rules and more. Our special guest is Mary Engle, the FTC’s Associate Director... [Read more]

ReadWrite team says, “Many network operators expect the near-term benefits of software-defined networking, or SDN, to be operational in nature: greater management efficiency, fewer interoperability challenges, possible reductions in operational expenses. However, the original promise of SDN—faster, custom innovation through programmability—provides... [Read more]

Priyanka Dayal says, “It’s time for brands, both big and small, to get smart about influencer marketing if they really want to see it working for them. This message, delivered at Fashion and Beauty Monitor’s ‘Not Your Average Influencer’ session on day one of the Festival of Marketing, revealed an important fact about influencer marketing... [Read more]

Ruth Carter says, “Do you know who the kings of content are? They’re the copyright owners. They have the right to decide how the work will be used, copied, and distributed. Without copyright ownership or permission (preferably in writing) for scope of use, you: Can’t crop the image to fit your website header Can’t repurpose a blog post... [Read more]

Ginny Marvin says, “As the holiday shopping season heats up, the ongoing competition between Google and Amazon to be the destination for consumes researching products reaches its annual apex. Conventional wisdom holds that Amazon dominates in this realm. Recent data, however, suggests Google may be gaining ground or at least is not as far... [Read more]

Chance Hoggan says, “Many people who do business online spend an inordinate amount of time trying to figure out how to rise to the top of Google. They often become so obsessed with this goal, in fact, all other goals, like actually making money and keeping existing clients/customers happy, fall by the wayside. They go to sleep thinking about SEO.... [Read more]

Fergal Glynn says, “Sales reps are often disconnected from marketing processes, only working with leads when they’re qualified and passed over from the marketing team. Too frequently, that means that sales representatives have little to no input in content marketing. Instead, marketing teams prepare the content that they know will attract leads. The... [Read more]