eMarketer team says, “The webinar will address these key questions: What are email marketing benchmarks for common metrics such as open rate and clickthrough rate, and what factors are affecting benchmark performance? How do benchmarks differ by industry, time of day or specific email marketing tactics such as automation? What trends and tactics... [Read more]

Jim Davidson says, “Marketers seems to begin their holiday promotions earlier and earlier each year. Here’s a look at what brands are doing to prepare for Black Friday, and how early they are starting their promotions. The trumpets blared. The bells rang. The proclamation that Black Friday had started resounded throughout the land as soon as... [Read more]

Derek S. says, “As consumers continue to turn to their mobile devices for search engine queries, it’s important that designers create a site that’s mobile friendly. To help consumers easily figure out which sites are optimized for mobile, Google has announced it is officially adding a “mobile-friendly” label to its mobile search results. The... [Read more]

It’s no secret that email is still one of the most powerful marketing tools available. That’s because, you can use it to send people to all the other tools; to a video, to your blog, to a demo site, etc. And it can be more powerful if you are smart about how you use it. For email to have more than theoretical value for you, you need to build... [Read more]

Ayaz Nanji says, “More than half (54%) of companies in the publishing industry say list growth is a major email marketing pain point, according to a recent report from FOLIO and Lyris. Publishers’ other top email pain points include dynamic content/personalization (42% cite as an issue), list maintenance (41%), mobile optimization (33%),... [Read more]

Verónica Maria Jarski says, “Want to focus more on driving online sales? The following tips can help you rev up your online business—especially during the holiday season. One tip is to make sure your online store design is visually appealing. “Poor design drives customers away,” according to the following Referral Candy infographic.... [Read more]

Barry Schwartz says, “Google has made a large mobile announcement today, showing new efforts to encourage webmasters to ensure their web sites are mobile-friendly. Google has officially gone live with the mobile friendly label today, they launched a brand-newmobile testing tool and told us they are experimenting with new mobile-friendly ranking... [Read more]

Today, Peter Beattie is releasing a new set of 14 Animated Video Templates & Video Sketch Graphics. This is his fourth set, targeted to internet marketers who want to create explainer videos and to consultants working with local businesses. Use these templates in video software such as Explaindio, Easy Sketch Pro, Video Maker FX, and other video... [Read more]

Anum Hussain says, “Here’s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter Auto-publish update to all three networks. But there’s a huge flaw with this strategy. Users interact and consume content on each of these social media channels differently. So to make the most... [Read more]

Anjali Yakkundi says, “Application development and delivery (AD&D) groups must establish technical services and tools to enable marketing and business groups to deliver and optimize web and mobile customer experiences. But today, we’re falling well short of our goal. Forrester data reveals that 51% of marketing leaders believe that technology... [Read more]

Suzanne Blackburn says, “The 2014 Holiday Marketer Report leverages the results of a survey conducted among marketers from regions around the world as well as performance data from the 2013 holiday season and consumer trend research to reveal the key holiday marketing trends, strategies and tactics that will define the 2014 holiday season. The... [Read more]

have you ever wondered, “If I had the tools that the successful guys have, could I be successful too?” If so, check out Bertus Engelbrecht‘s new Internet Cash Explosion. Engelbrecht created this new training and software to help average marketers, who have been “getting nowhere”, actually get somewhere online. Not only does this... [Read more]

Courtney Eckerle says, “With a legacy of separate and multiple systems used to collect limited data, it was difficult for the team at Microsoft Store to understand customers across both online and brick-and-mortar stores. Instead of waiting for a long-term dynamic data infrastructure, the team worked within their current confines to learn more about... [Read more]

Christopher Ratcliff says, “Almost one in five online users share videos with their social networks more than once a week. This is according to new research published by Unruly, which also reveals that the video ecosystem is becoming increasingly fragmented. The majority of video shares may occur on Facebook (59%), for the remainder there is a... [Read more]

Jerod Morris says, “The two biggest concerns for the average blogger are obscurity and sustainability. In other words … for the vast majority of us who set sail creating content online, we want to first develop an audience; and then, once we have an audience, we want to find a way to earn a living from our content. The first concern can feel... [Read more]

Paul Smithson is well known in internet marketing circles (or at least his product is). For about 10 years, Smithson has produced the well-known website builder, 'XSitePro'. After the success of XSitePro, Smithson created additional software that marketers have also embraced: XHeaderPro, XCommentPro and more.. [Read more]

Cyrus Shepard says, “Topic n. A subject or theme of a webpage, section, or site. Several SEOs have recently written about topic modeling and advanced on-page optimization. A few of note: Rand Fishkin’s What SEOs Need to Know About Topic Modeling & Semantic Connectivity Bill Sebald’s How To Work Relationships and Concepts Into... [Read more]

Josh Haynam says, “BBC Proms, a music festival put on by the BBC, created a quiz to promote the eight-week-long music festival, and it was a hit on Twitter. In just a few hours, the quiz was viewed more than 10,000 times, and it prompted fans to post screenshots of their quiz results to share proudly with the world. BBC is just the latest in... [Read more]

Morgan Jenkins says, “Web page optimization is a tough code to crack. There is more than enough statistical evidence to support the fact that clickers, searchers, and visitors want their information fast, frequent, and fuss-free. According to the infamous Blink Test, it takes the average person a mere 3-5 seconds to determine whether your website... [Read more]

We have been telling you about Peter Garety's Free training webinar today, Offer to give you his SPTubeX recorded training, His upcoming new product for several days now... [Read more]

Karissa Bell says, “Facebook is breaking out yet another feature into a standalone app. The social network rolled out Facebook Groups, an app to help users stay in touch with all of their Facebook groups and find new ones. The app functions as a hub for everything related to groups on Facebook. Upon launching the app, users see a list of the groups... [Read more]

Martin Beck says, “Twitter’s memory is about to get a lot better. The company announced today that it has indexed all public tweets and will be giving users the ability to search through the full body of Twitter’s roughly half trillion posts. Twitter’s search has long been incomplete because the company’s engineers focused on sifting... [Read more]

Brittany Leaning says, “It’s no secret that we create a lot of content here at HubSpot. We’ve got multiple blogs that publish daily and a library of 2,000 downloadable offers. To make sure we’re getting the most out ofeach of those pieces of content, we’ve ramped up our promotions, too. Through years of experimentation... [Read more]

Maybe you have heard the Papa John's Pizza ad that says "Better ingredients make better pizza." Well, in the internet marketing world, we have a similar slogan" Better backlinks make better ranking."... [Read more]

Luke Richards says, “This month, the Demographics and Technology Adoption part of our Internet Statistics Compendium saw some interesting additions in regards to who around the globe can access online services easily and who are faced with the most barriers. For me the most intriguing figures came from McKinsey’s recent report Offline and falling... [Read more]

Pamella Neely says, “Content marketing can be overwhelming. There are so many tactics to try, and so much work to do. But despite all the complexity and work, there is one content marketing tactic that beats everything else: blogging. In fact, if you could only do one piece of the content marketing puzzle, it should be a blog. That’s my opinion,... [Read more]

Todd McCormickValentine says, “It’s beginning to look a lot like Christmas — at least inside retail stores. Now it’s time to make sure your digital marketing is just as ready for the holiday shopping season. Gift-givers who aren’t already buying are at least making their shopping lists. If you can engage buyers with digital marketing... [Read more]