Ruth Carter says, “Do you know who the kings of content are? They’re the copyright owners. They have the right to decide how the work will be used, copied, and distributed. Without copyright ownership or permission (preferably in writing) for scope of use, you: Can’t crop the image to fit your website header Can’t repurpose a blog post... [Read more]

Ginny Marvin says, “As the holiday shopping season heats up, the ongoing competition between Google and Amazon to be the destination for consumes researching products reaches its annual apex. Conventional wisdom holds that Amazon dominates in this realm. Recent data, however, suggests Google may be gaining ground or at least is not as far... [Read more]

Chance Hoggan says, “Many people who do business online spend an inordinate amount of time trying to figure out how to rise to the top of Google. They often become so obsessed with this goal, in fact, all other goals, like actually making money and keeping existing clients/customers happy, fall by the wayside. They go to sleep thinking about SEO.... [Read more]

Lukas Adamski, professional graphics designer, has released Ecover Maniac, a package of 30 professional cover designs for your fiction e-books (for example, Kindle books) and 30 more for your non-fiction books. Use them on Kindle books or other e-books. With a little work to add a back cover, you could even use them on paper books. It pays to use professional... [Read more]

Fergal Glynn says, “Sales reps are often disconnected from marketing processes, only working with leads when they’re qualified and passed over from the marketing team. Too frequently, that means that sales representatives have little to no input in content marketing. Instead, marketing teams prepare the content that they know will attract leads. The... [Read more]

Aniket Deb says, “Mark Zuckerberg in his paper on ‘Is Connectivity a Human Right’ concentrates on one major point. He writes, “The world economy is going through a massive transition right now. The knowledge economy is the future. By bringing everyone online, we’ll not only improve billions of lives, but we’ll also improve our... [Read more]

Casey Chang says, “Mobile marketing has become a critical player in today’s cross-channel marketing lineup. Consumers are increasingly mobile – in fact, according to The 2015 Digital Marketer Report, 70 percent of Millennials say they use mobile devices constantly from the moment they wake up to when they go to sleep. Through mobile devices,... [Read more]

Number of views on YouTube is like traffic to a website. It’s the starting point for building anything of value. Crush YouTube is a new video training course about how to get more views. (A lot of its information applies to other video services, too.) Here are the kind of things you will discover in this new course: • How to know what people... [Read more]

Kyla Cobb says, “Introducing a whole new customer segment to your brand can be a challenge for marketers. Especially when your brand transitions from catering solely to professional specialists to the general B2C market. That’s the challenge the team at mybody skincare faced when they were looking to expand from selling to physicians to also... [Read more]

Jack Simpson says, “With Black Friday and Christmas on their way there is plenty to keep marketers’ minds distracted. But come the new year the problem of ad blocking is going to be more prevalent than ever. I caught up with Forbes’ European managing director, Charles Yardley, to find out how the publisher moved toward a native content... [Read more]

Sean D’Souza says, “Cartoonists don’t think straight. If you tell them about cars, they think of chewing gum. If you talk to them about dinner, they think of heel balm. In short, they force-fit thoughts that may have no connection to each other. But what’s a cartoonist got to do with the opening paragraphs of your article? When you... [Read more]

That’s what Mark Thompson and Matt Callen say about their brand new EasyVSL 2.0. And they may be right. With this new software, you get a lot of flexibility in creating your sales letters. With this new software, you can create an engaging high-converting slide-based video sales letter in less time than you could imagine is possible. Once you... [Read more]

Cyrus Shepard says, “As SEOs, we well understand the value links contribute to ranking websites in search results. So much so, it’s something we study regularly here at Moz. At their most basic, links are counted as “votes” of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract... [Read more]

Digital Marketing Depot team says, “According to a recent study, B2B companies are spending 50 percent of their marketing and sales budgets generating leads that are never pursued. It’s a classic sales dilemma: how often do you reach out to a lead before moving on to the next one? In this webcast, Barry Levine and Gary Gerber review the latest... [Read more]

Jeff Charles says, “Raise your hand if you have ever wished you could understand your prospects and customers better. That’s what I thought. It’s really hard to persuade a prospect to become a customer if you don’t understand who they are and what they need. After all, you can’t present the right solution if you don’t really understand... [Read more]

Jimmy Kim has revised and enhanced his list building training, 'Build My List'. IM NewsWatch has found that one of the core parts of a successful online business is its email list... [Read more]

Jack Simpson says, “What began as an in-joke between Chinese university students about their lack of significant others has evolved into the world’s biggest online shopping day. Alibaba’s 11:11 Global Shopping Festival is an annual event held on 11 November, otherwise known as Singles Day, originally launched by the retailer to raise awareness... [Read more]

Chloe Schneider says, “As the many big brand holiday advertisements trickle out online (like the highly controversial spot from Bloomingdales), the imminence of the lucrative holiday period has hit hard for many small business owners, sending strategizing into full swing. Amid the intense focus on scoring sales in a sea of competition, it can... [Read more]

Business.com team says, “It seems just like yesterday that marketers began addressing the needs, desires and attitudes of post-millennial Generation Z (currently ranging in age from 2 to 19). Now along comes Generation Alpha (those born between 2011 and 2025 who have caused a reset to the start of the alphabet, this time the Greek version) to... [Read more]

'FunnelKit Go' is a WordPress plugin that lets you to create squeeze pages, sales pages, webinar pages, upsell pages, downsell pages, and thank you pages in a matter of minutes... [Read more]

Jonathan Segal says, “The upcoming holiday season can be the most wonderful time of the year, but it all poses challenges to entrepreneurs of all sizes. Yes, there are risks. What good does not come with some risk? But most of the legal and employee relations risks can be mitigated with some thoughtful planning. So here’s a checklist of issues... [Read more]

Scott Amyx says, “The tech industry is no stranger to change, but the data derived from the IoT is taking disruption to a new level—sforzando. At IBM’s Insight conference last month, Bob Picciano, senior vice president of IBM Analytics, talked about the rise of the “cognitive business”, or an enterprise that engages with analytics to... [Read more]

Shubhomita Bose says, “There are mundane activities in every business. These are tasks that take time and energy but frankly are better handled by someone else so you can focus on your company’s core business. But where can you find someone to handle these tasks? Enter the virtual assistant! “A virtual assistant can take day-to-day items... [Read more]

Berry Levine says, “Google’s seemingly neglected social network, Google+, is finally getting some TLC. Today, the search giant announced that it’s redesigning Google+ and putting the focus on two of the features Google+ users like the best: Communities and Collections. This move was telegraphed by Google VP Bradley Horowitz this summer when... [Read more]

Youtse Sung says, “With the exponential growth of ecommerce in the UK, there is increased competition between traditional brick-and-mortar retailers selling online and the pure-play retailers that are only online. As a result, it is essential for all retailers to gain market share, expand their addressable market and increase conversion rates... [Read more]

Zak Stambor says, “Yahoo Product Ads appear alongside search results and as display ads on mobile, tablet and desktop devices. Yahoo Inc. is giving retailers another way to target shoppers with ads in time for the holiday shopping season’s traditional Thanksgiving week kickoff. The new ads, called Yahoo Product Ads, can appear in search results... [Read more]