Zak Stambor says, “Yahoo Product Ads appear alongside search results and as display ads on mobile, tablet and desktop devices. Yahoo Inc. is giving retailers another way to target shoppers with ads in time for the holiday shopping season’s traditional Thanksgiving week kickoff. The new ads, called Yahoo Product Ads, can appear in search results... [Read more]

Beki Winchel says, “The visual revolution shows no signs of stopping. Snapchat’s daily video views have tripled since May; a spokesperson for the social media app toldThe Financial Times that 6 billion videos are watched through its platform each day. The announcement means Snapchat is fast approaching Facebook’s video views. Last week,... [Read more]

Verónica Maria Jarski says, “To help you improve your e-commerce conversions, check out the following tips from a Template Monster infographic. One tip is to include trust seals on your site. “48% of visitors rely on them,” states Template Monster. Trust seals uplift conversions by 40%. Faster speeds can also boost conversions. “51%... [Read more]

Last year, EasyVSL 1.0, created by Mark Thompson and Matt Callen changed forever the way that over 30,000 small marketers create their high-converting video sales letters (VSLs), for their own products and for affiliate products. Now, EasyVSL 2.0 has just been released. The consensus is that it is even better than the original ever was. (Scroll down... [Read more]

Michael O’Grady says, “In Western Europe, November and December account for a fifth of annual retail sales. However, consumers aren’t spending more over the holiday period; they are just shifting their spending earlier in the shopping season. Forrester expects European online sales over the holiday period to grow 12.5% compared to 2014.... [Read more]

Adrienne Smith says, “Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you’re on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities? That’s the position I’ve found myself... [Read more]

Kristen Matthews says, “Are you like me and sit up late at night, wondering if it’s an ethical dilemma to pay influencers to say cool things about your brand? Or, if you decide to sponsor some posts, will those pieces of content really even work? When I set out to research this ginormous question, I started compiling a survey of questions to ask... [Read more]

Jimmy Kim has revised and enhanced his list building training, Build My List. IM NewsWatch has found that one of the core parts of a successful online business is its email list. Sending an email to your list of subscribers is an opportunity to earn a commission as an affiliate, sell your own products or to promote a webinar. In all our newsletters,... [Read more]

Neil Patel says, “SEO used to be the realm of experts who worked their dark arts and somehow boosted rankings. Today, there aren’t as many secrets to SEO. And those “dark arts”? They’ll get your site penalized or delisted. Even though the basics of SEO are common knowledge, some misunderstandings still exist as to how it’s all applied,... [Read more]

Kyla Cobb says, “In today’s MarketingExperiments blog post, we’ll look at the 2014 holiday campaigns of Amazon, Best Buy, Apple and Walmart and see what you can learn from their efforts. If you sell anything at all — from books to electronics to glow-in-the-dark toilet paper — you compete with at least one, if not all, of these retailers. More... [Read more]

Berry Levine says, “Like parents with young children, marketers with marketing technology can see a new level of maturity in each new holiday season. As we enter this year’s holidays, I checked with three marketers to find out what differences they’re seeing in marketing tech at the ground level, compared with just a year ago. Campaign Monitor... [Read more]

'FunnelKit Go' is a WordPress plugin that lets you to create squeeze pages, sales pages, webinar pages, upsell pages, downsell pages, and thank you pages in a matter of minutes... [Read more]

Patricio Robles says, “From Facebook’s new 360-degree videos, which are now available to select brands as a new ad format, to Snapchat’s new Sponsored Lens offering, which allows brands to add custom filters to the Snapchat experience, marketers today face a constant stream of new ad products. This is both a blessing and a curse. On... [Read more]

Trevor Klein says, “I’m thrilled to announce the next in Moz’s series of beginner’s guides: The Beginner’s Guide to Content Marketing. Content marketing is a field full of challenges. Creating content that provides great value to your audience what we’ve come to call 10x content is difficult enough, but content marketers... [Read more]

Ginny Marvin says, “YouTube’s Shopping ad formats for retailers are now out of beta and available to all advertisers in AdWords. TrueView for Shopping and Shopping ads on YouTube can be set up directly in the AdWords UI. The product names can be confusing, here’s what each offers: TrueView For Shopping First introduced in May, TrueView... [Read more]

If you consult with local businesses, helping them to get an online presence, you know that sometimes it can be tough to get their attention and convince them that the investment in an online presence will pay off... [Read more]

Vivek Patel says, “SEO is no magic bullet. You need to understand its key elements before entering into an SEO campaign. The marketing industry is all about ideas and strategies. The options to promote brands are so diverse it can often overwhelm entrepreneurs. Moreover, each of these marketing platforms has its own advantages when it comes to... [Read more]

Jennifer Smoldt says, “Strategy is intrinsic to content marketing: You have to have a well-considered approach to the creation and distribution of valuable and relevant content to prospective customers. That should be nothing new, but the criticality of having a documented content marketing strategy is. Seems like common sense to put a content... [Read more]

Peter O’Neill says, “The B2B marketing research team has just published its 2016 predictions report, outlining four shifts that B2B marketing professionals can expect by December 31 of next year. This report is aligned with and part of a series of Forrester predictions reports — each discussing the effects on specific roles in a company,... [Read more]

Well-known and respected marketing trainer Yanik Silver released his new book 'Evolved Enterprise - How To Re-Think, Re-imagine, & Re-invent Your Business To Deliver Meaningful Impact & Even Greater Profits'. Silver is giving away a batch of paperback copies (at cost; he give you a breakdown of the costs on his offer page) as part of his initial launch. He wants the publicity and the testimonials... [Read more]

Ginny Soskey says, “You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actuallydoing marketing on Facebook is a whole other story. Wouldn’t it be nice to have a little pocket guide to navigating Facebook? To help... [Read more]

Rebecca Hasulak says, “Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. Maybe you took note, or maybe you dismissed them as inapplicable. Either way, while these strategies might seem best suited for new or small companies, the truth is that companies of... [Read more]

Jonathan Crossfield says, “The day starts like any other – a bit of trivial hashtag banter, a share of a new infographic, and answers to customer queries. But then an unexpected and highly negative comment kicks you right in the sentiments. Followed by another. And another. You try to take the complaints offline. “DM me your email,” you... [Read more]

Marketing Land team says, “It’s clear in today’s market that traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost-effective... [Read more]

Ben Davis says, “Some retailers are making basic errors preparing their landing pages for Black Friday. As we’ve discussed previously, retailers need a year-round Black Friday landing page to ensure that they achieve decent search rankings and keep their audience informed. Granted, Black Friday only truly hit the British consciousness during... [Read more]

Dan Steiner says, “From the time a new business launches, its entrepreneurs are thinking about marketing. What social media posts should deploy, when? Should those posts include visual media or simply be text based? Whatever marketing strategy an entrepreneur takes, it always seems there might be something more that can be done to really catch... [Read more]