Jay Baer says, “Trust is the foundation upon which ALL business success is built. Without trust, nothing else matters. Price doesn’t matter. Customer service doesn’t matter. Marketing sure as hell doesn’t matter. Trying to succeed in business without trust is like trying to drink coffee without a cup. One of the very best ways to gain and... [Read more]

Neil Patel says, “As you obsess over link profiles and link-building to boost SEO, another form of search marketing has been quietly rising in importance. It’s not complicated. It’s not technical. And technically, it’s not even about search optimization. It’s about brand signals. Brand signals are becoming one of the foremost ways that... [Read more]

Julie Ellis says, “If you want to successfully reach Millennials with your content marketing efforts, you have to get to know them first. This means understanding their interests, concerns, passions, and behaviors. If you don’t understand Millennials, you cannot reach out to them in ways that will receive a positive response. In order to... [Read more]

eCommerce is a tried and proven way to earn a living online. Build an online store where you sell what people want to buy, then promote your store properly to bring in traffic. Sounds simple, and seen from 5,000 meters (15, 000 feet), it is simple. It’s only when you get down to the ground level and actually start doing it that you notice the... [Read more]

Paul Ford says, “Email lives in a fluid environment: What may have been completely taboo yesterday may well have turned out to be a best practice today. And because of this constant evolution in email, marketers may be using old bad habits when they create a new email marketing campaign. Below are four common misconceptions about those campaigns. 1.... [Read more]

Jesssica Lorenz says, “The last week of October, I had the opportunity to go to my hometown in Ventura County, California and attend a Public Relations Society of America (PSRA) event featuring Adam Fetcher, Director of Global PR and Communications, Patagonia. I was excited because Patagonia is a brand passionate about sustainability and creating... [Read more]

Katy Keim says, “It feels like we’ve just barely ushered the kids back to school, but the faint sound of “Jingle Bells” is already wafting through the air. Thanksgiving? An afterthought. Some brands are already airing holiday-themed TV spots or putting holiday decorations on display in-store. The holiday season is approaching — and it’ll... [Read more]

Heri Rosyadi has just released his latest product, his Simple WP Squeeze Page Plugin. There have been other plugins to build squeeze pages, but the new one from Rosyadi has some distinctive features: 1. It finds the visitor’s email address whenever it can and pre-populates the email field so the person doesn’t have to enter it; all they... [Read more]

Shelley Kessler says, “As the holiday season gets underway, it’s quite clear that mobile will play a major role in the consumer experience this year. For example, in our last Holiday Hot Sheet we found that 35 percent of all Website visits came from smartphones or digital tablets during the week ending October 17, 2015. And the number of mobile... [Read more]

Ben Davis says, “Yes, it’s a shamelessly epicurean roundup of some of the most ocularly orgasmic websites on the wider web. From ecommerce to agency sites, here are some of the most colourful or contrasting. You can view the sites for yourself by clicking the first image in each series. Lush Lush is a good place to start because white space... [Read more]

Rainmaker team says, “Have you ever felt as though you’re giving it your all when writing about your products or services, but readers (ones you know would make perfect customers) just don’t seem to “get it?” You could be falling foul of the “blank stare” — here’s how to avoid it. This week on Hit Publish, we’re tackling a very... [Read more]

Level the playing field with the super affiliates in your niche. 'Commission Gorilla' makes it easy! It creates bonus pages for you.  That can make a big difference in your affiliate sales. In fact some affiliate marketers report that having a good bonus can result in up to 5x more commissions. This new app makes it easier than ever... [Read more]

Casey Meraz says, “”Local SEO is just too hard.” Those were the first words of a conversation I had earlier this week coming from a potential client we’ll call “Luke.” Luke had been working on building his own local SEO presence internally for his dental office for over a year and had not seen the results he expected... [Read more]

Wesley Young says, “Not too long ago, Mark Zuckerberg hinted that Facebook could eventually replace web search, at least to some degree. A step in that direction came when Facebookannounced a couple of weeks ago that it is vastly expanding its search capabilities by providing search results from all two trillion public posts within its social... [Read more]

Jay Baer says, “TripCase is now a powerhouse mobile app that seamlessly manages at least 30 million trips each year using the combined power of over 40 airlines and more than 110,000 travel agents. In This Episode How realistically evaluating social returns can lead to a more focused engagement plan and higher returns Why showing your collaborators... [Read more]

Fachrul Stream is the creator of several award-winning WordPress products, has just announced his new Waferly WordPress Theme. If you need a fresh, professional theme consider what this offers: Fast loading for visitor satisfaction; 100% Mobile Responsive for phones and tablets... [Read more]

Matt Cooper says, “There was a time, not so long ago, when a blog or news site’s comments section was considered a boon to Internet dialogue – a way for the “people formerly known as the audience” to break past the media gatekeepers and create meaningful discussion on an issue or topic. Comments were a new evolution of the traditional... [Read more]

Miriam Ellis says, “Earlier this month, I was standing on an 8,000’ pinnacle of the Sierra mountain range at the precise moment when winter arrived. A few miles and minutes back down the highway, it had been golden fall with aspens, oaks, and big leaf maples in peak color. Then the sky darkened, showering hail. Right before my eyes, hail turned... [Read more]

Ben Davis says, “How much video do teens consume compared to music? How pervasive is social networking? What devices are used for media consumption, and in what proportion? How much content creation is going on? Common Sense, a US not-for-profit, has released its 2015 census of tween and teen media use. The report highlights and full findings are... [Read more]

What kind of services do you offer to local merchants to help them take advantage of online marketing? Whatever you offer, there's something in this new 'Marketing Consultant Business Kit' for you... [Read more]

Renee Yeager says, “When you want to increase revenues, you look to your sales team first, right? You rely on them to talk to prospects, get signatures and close deals. While your direct sales effort seems like the easiest way to meet your goals, there are other strategies you might be overlooking. If the goal is to boost company earnings, you... [Read more]

Martin Beck says, “Instagram continues to mature as a marketing tool. Today, the Facebook-owned social network introduced the Instagram Partner Program to help advertisers and businesses use Instagram to reach consumers. It’s a natural next step for a company that several months ago opened its advertising platform to all advertisers. Previously,... [Read more]

Rainmaker team says, “If you’re actively creating content, you’ve probably noticed that “waiting for inspiration” doesn’t tend to work all that well. In this episode of Confessions of a Pink-Haired Marketer, host Sonia Simone goes through her workflow for content creation. This works for blog posts, podcast or video scripts, infographics,... [Read more]

Zak Stambor says, “A new Facebook report finds consumers are shopping across more channels and devices than ever. One of the social network’s executives says retailers are taking note. This will likely be the most complicated holiday season yet for marketers. 59% of consumers plan to shop differently than they did a year ago, according toFacebook... [Read more]

Courtney Eckerle says, “KontrolFreek has taken a “very organic” approach to building its base of customer brand enthusiasts and ambassadors, which it calls FreekNation. Ashish Mistry, President and CEO, KontrolFreek, sat down with me at IRCE 2015 in Chicago, and discussed how the company was able to work within pockets of influence in its... [Read more]

Greg Sterling says, “The European Commission (EC) and other European Parliamentary Committees are working to “harmonize” copyright laws across Europe. There’s a fragmented set of laws and enforcement structures that the EC wants to fix pursuant to its ambition to create asingle digital market. This makes considerable sense as Europe seeks... [Read more]