Zak Stambor says, “A new Facebook report finds consumers are shopping across more channels and devices than ever. One of the social network’s executives says retailers are taking note. This will likely be the most complicated holiday season yet for marketers. 59% of consumers plan to shop differently than they did a year ago, according toFacebook... [Read more]

Courtney Eckerle says, “KontrolFreek has taken a “very organic” approach to building its base of customer brand enthusiasts and ambassadors, which it calls FreekNation. Ashish Mistry, President and CEO, KontrolFreek, sat down with me at IRCE 2015 in Chicago, and discussed how the company was able to work within pockets of influence in its... [Read more]

Greg Sterling says, “The European Commission (EC) and other European Parliamentary Committees are working to “harmonize” copyright laws across Europe. There’s a fragmented set of laws and enforcement structures that the EC wants to fix pursuant to its ambition to create asingle digital market. This makes considerable sense as Europe seeks... [Read more]

If you are like us, you get email from many people. When there’s a major product launch, we usually get 40 or more emails from affiliates who want us to buy from their affiliate link, so they can earn the commission. Once, when we were having a conversation with Russell Brunson, he commented that he had found that many buyers chose the affiliate... [Read more]

Chanin Ballance says, “The Montagues versus the Capulets, the Hatfields versus the McCoys… and, yes, adding Marketing versus Sales to the list of historical feuds seems appropriate. On average, businesses with positive alignment between Marketing and Sales teams achieve 20% revenue growth per year, whereas enterprises with poor alignment... [Read more]

Dan Newman says, “In marketing circles, the debate I hear most often is over the existence of email marketing’s pulse: Is it dead or alive? To me, the answer is obvious. Email is definitely NOT dead, nor will it be anytime soon. But before I elaborate, let me this drop one telling statistic: More than 200 million emails are sent out every minute... [Read more]

Stephanie Walden says, “For marketing professionals, there’s no higher pinnacle than reaching the coveted status of CMO. The chief marketing officer is responsible for multi-faceted aspects of an organization’s comprehensive marketing strategy, from data-driven analytics to rebrands to social media campaigns. It’s a challenging... [Read more]

Fachrul Stream is the creator of several award-winning WordPress products, has just announced his new Waferly WordPress Theme. If you need a fresh, professional theme consider what this offers: • Fast loading for visitor satisfaction • 100% Mobile Responsive for phones and tablets • SEO Optimized for better rankings • Copy &...... [Read more]

Richard Marriott says, “Nobody could have predicted the incredible impact that YouTube would have on the world ten years ago. Former PayPal employees Chad Hurley, Steve Chen and Jawed Karim discovered the niche platform in which people could access video clips of the most random events, and no one has come close to matching the huge popularity... [Read more]

Benjamin Estes says, “SEO is not something that is done. SEO is a way of doing things that encompasses many teams and initiatives. This is especially true for large organizations with well-established and potentially siloed teams. Most marketing disciplines have concrete inputs and outputs. Consider the following examples, which may seem trite... [Read more]

Brian Hopkins says, “Three of four architects strive to make their firms data driven. But well-meaning technology managers only deal with part of the problem: How to use technology to glean deeper, faster insight from more data — and more cheaply. But consider that only 29% of architects say their firms are good at connecting analytics... [Read more]

In the internet marketing training arena, the 'Warrior Forum' is a major source of information, some of it free and some for sale. People wanting to build an online business, including IM NewsWatch readers, often go there seeking training... [Read more]

Rainmaker team says, “In this episode of Youpreneur.FM, host Chris Ducker shares some truths about why he put a membership site together, the lessons he’s learned along the way, and why entrepreneurs may want to consider launching a membership site. What is the holy grail of online business? It is membership sites. Over the last few years,... [Read more]

David English says, “A lot of marketing budget rejection can feel demoralizing. You may start to wonder if your company even believes in the power of marketing. The truth is that they may not. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. The same study says that... [Read more]

Geoff Weiss says, “There’s no doubt that online video viewership is exploding across popular platforms like Facebook, which reported 8 billion daily views in its latest earnings call, and Snapchat, which confirmed yesterday that it sees 6 billion video views every day. And if these astronomic figures aren’t staggering enough on their own... [Read more]

What kind of services do you offer to local merchants to help them take advantage of online marketing? Whatever you offer, there's something in this new 'Marketing Consultant Business Kit'... [Read more]

Paul Cheney says, “At MarketingExperiments, we throw around a term a lot when we create content. That term is “aha.” I think it’s an extremely helpful term for marketers to understand and employ in their marketing. But before I explain why it’s helpful, I want to first identify a serious problem in the world of marketing. Often, even... [Read more]

Thomas Husson says, “Customer-obsessed businesses will take personalization to the next level in 2016. By the end of 2016, Forrester forecasts that 4.8 billion individuals globally will use a mobile phone, and as that number continues to grow, customer-obsessed business leaders have vast opportunities to deliver great customer experiences via... [Read more]

Zak Stambor says, “With 40% of consumers having already started their holiday shopping, the early rush of promotional messages makes sense, says one expert. While many consumers have yet to put away their Halloween decorations, online retailers are wasting no time focusing shoppers’ attention on their holiday shopping lists. Many retailers... [Read more]

Pinterest is offering marketers living in the USA a new marketing tool that has the potential to increase sales. It's called Promoted Pins. You have seen something similar on other social sites, and now Pinterest is getting in on this strategy as well... [Read more]

Ben Davis says, “Facebook and Google both continue to improve their location-based advertising products, targeting mobile users and attempting to cash-in on online to offline conversion. Here’s a roundup on the state of play and some thoughts as to why Facebook may be best positioned to win the battle of the high street. Facebook local... [Read more]

Matt McGee says, “WordPress, long known to be the No. 1 content management system (CMS) in use online, has reached a new milestone: It now powers 25 percent of all sites across the web. That’s according to the newest data from W3Techs, a company that tracks the usage of different web technologies. (W3Techs explains its methodology in the blog... [Read more]

Rainmaker team says, “This week on Rainmaker.FM Elsewhere, Demian Farnworth chats with Dan Levy over at Unbounce about content marketing, web writing, and creating great content. Listen in. In this 21-minute episode, Dan Levy and Demian Farnworth discuss: Why any compelling piece of content needs to begin with thorough research The difference... [Read more]

Nina Zipkin says, “Whether you’re using Pinterest to plan the perfect party or decorate your home, as helpful as it can be to generate ideas, sometimes you want to actually figure out how to get your hands on the exact item you see in the photo. This week, the image bookmarking platform unveiled a new visual search tool help users do just... [Read more]

SBT Editor says, “Every business is different, and thus requires different tools and strategies to grow. So you need to find the best methods for your own business. For that reason, we’ve gathered a variety of different tips from around the small business community, from retargeting to growing your email list. Find the ones that are right for... [Read more]

Ayaz Nanji says, “Some 53% of US Millennials report having regularly consumed paid news content—in print, digital, or combined formats—in the past year, according to a recent report from The Media Insight Project. Moreover, 40% of Millennials say they have paid for news products or services out of their own pocket in the past year. Millennials... [Read more]

Digital Marketing Depot team says, “Content marketing is driving the way marketing organizations are engaging their audiences. But in our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context... [Read more]