Emily Konouchi says, “Part of being a modern marketer means geeking out on data, so let’s get straight to the stats. Companies that use marketing automation have 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users, according to the Aberdeen Group. And B2C marketers who take advantage... [Read more]

Ginny Marvin says, “Imagine if after clicking on an ad, it expanded and then persisted as you navigated to additional web content linked to from the ad itself. That’s what’s laid out in a Google patent that recently popped up in the public records and has gone unnoticed. The patent, which dates back to 2003 with a continuation made in 2011... [Read more]

This is a reminder for Business 2 Community’s email marketing webinar scheduled on November 20. The ‘Business 2 Community’ team says, “Do you write plain-as-vanilla boring copy? You know you do if…..your email list barely responds, or doesn’t buy. This webinar will teach you, and everyone in your company, how to write better emails.... [Read more]

A new WordPress plugin, called Lead Octopus, uses 8 specific techniques to build your mailing list of leads for your services (or for a client’s): 1. It builds squeeze pages 2. It creates content blockers 3. It sends Facebook notifications 4. It builds in-page forms for lead capture 5. It creates opt-in popups 6. It builds social pop-ups 7. It... [Read more]

Yohana Desta says, “Small businesses need big websites. Squarespace can help. The website-builder has become a go-to for folks looking to create their own sites, an alternative to popular services like WordPress. The professional site has a three-tiered, monthly pricing system: $8, $16 (which is the most popular) and $24. SEE ALSO: 10 Rising Social... [Read more]

Gerry Moran says, “You can’t build a house without the right tools. Just because you have the right tools does not mean you can build a house that is sturdy and will inspire people to visit or buy it. The same goes for social selling. You need the right social media and content tools to succeed, or at least come closer to meeting quota. However,... [Read more]

Anjali Lai says, “Here in the US, all signs point to winter: Daylight savings has just begun; specialty holiday drinks have been added to cafe menus; and several cities have already witnessed the first snowfall. And with the arrival of the chilly season comes preparation for the mad rush of holiday shoppers. Although the holiday retail season... [Read more]

Maulana Malik has just released new software to build “explainer videos”, animated videos that use cartoon characters to present your message. Power Animate lets even a beginner vreate animated videos to explain a product or service for sale. It comes with several cartoon characters to do your sales presentations. Just choose the one that... [Read more]

Lanya Olmsted says, “A big part of every marketer’s job is understanding how and why our prospects behave the way they do. We do our keyword research, we develop buyer personas, and we track where people are most likely to click on our site pages. But there’s more to the story. What about thepsychology behind your prospects’ behaviors?... [Read more]

Adriana Lee says, “Android developers, you too can have break-out success in Google Play—and Google itself wants to show you the way. The creator of the mobile software and its related app store has put together a game plan to help app makers make it big using its resources. Perhaps anyone can write an app and push it into the store. But the company... [Read more]

Bryan Eisenberg says, “Almost two decades ago, Jeffrey and I started evangelizing the notion that your conversion rate is a measure of your ability to persuade visitors to take the action you want them to take. Good companies know how to persuade visitors, but legendary companies better understand their visitors and their desires, and do more than... [Read more]

Matt Bush has just released a new set of whiteboard videos designed to help local merchants to draw in leads. His Local Whiteboard Video Pro Vol 5 is a set of videos targeted at 4 niches: • HVAC • Credit Repair • Accountant • Debt Counseling [Read more]

Shirley Pattison says, “Public relations and marketing professionals always have yet one more job to tick off their lists. We know how hard it is to keep on top of a never-ending workload. And that’s how it is as soon as you walk through the door on a Monday morning and throughout the rest of the week. But there are ways of dealing with... [Read more]

Martin Beck says, “Facebook CEO Mark Zuckerberg answered the question on every Facebook marketers’ mind today. What happened to the organic reach on my Facebook Page? His answer, during an hour-long Q&A With Mark live-streamed from the company’s Menlo Park headquarters, will sound familiar because Facebook has been giving a variation... [Read more]

Adam Hansen says, “Different people consume and prefer different kinds of content. Simply put, your content development process needs to reflect that if you want to maximize your marketing’s effectiveness. Some of these differences are obvious and extremely powerful, like the Millennial generation’s preference for video, images and limited text. Another... [Read more]

Every local business needs a constant stream of new leads that can become customers. They do everything they can to find these leads, Yellow Pages, Newspaper ads, cooperative mailings, and more. And these methods still work, but they are no longer as cost-effective as they once were... [Read more]

Karissa Bell says, “Facebook is giving you more ways to tweak what you see in your News Feed. The social network unveiled a new settings menu and customization options for News Feed that allows users to personalize the types of content they see. The News Feed settings menu, which appears... [Read more]

HubSpot team says, “You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. Can’t figure out what’s happening? We askednine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates... [Read more]

Kane Jamison says, “Conferences and trade shows can be sources of wonderful ideas, and covering these events in a way that spreads some of those ideas around is common practice. Not all event coverage is created equal, though, and in today’s Whiteboard Friday, Kane Jamison details four areas you should keep in mind as you spread the wealth... [Read more]

Jason Duke has been buying domain names and then building sites for quite a while, now. He uses them for other purposes, but primarily he turns them into Private Blog Networks... [Read more]

William Comcowich says, “By now, most marketers can identify the major influencers in their industry. Big names include Lee Odden, Guy Kawasaki, Brian Solis, Chris Brogan, Seth Godin, Neil Patel, Heidi Cohen, etc. These marketing influencers have earned their enviable reputations by freely sharing their original and valuable insights. As a result,... [Read more]

Tina Moffett says, “Consumers are connected, constantly influenced by marketing messages, their friend’s social posts, blog posts, reviews, mobile messages, and Twitter posts. In fact, US Adults have an average of three connected devices. Consumers are leaving breadcrumbs of information behind, across multiple channels and devices. Marketers... [Read more]

Selena Larson says, “Twitter struck a new partnership with the nonprofit Women, Action & the Media (WAM) that could be its most serious effort yet to deal with online harassment. To date, Twitter’s response to harassment on the microblogging network has been abysmal. It’s often criticized for not doing enough to protect users, especially... [Read more]

Reed Floren is giving away another of his training videos, this one on writing useful articles, articles that bring marketing results... [Read more]

Bill Kerschbaum says, “It takes coordination and discipline to manage all of the activities of inbound marketing. Between drafting personas, creating templates, writing content, designing graphics, publishing and social promotion, it’s easy to forget what task you’re on and who’s responsible for it. Small things can easily slip through... [Read more]

Ido Ariel says, “Product recommendations are responsible for an average of 10%-30% of ecommerce site revenues. However, with so many ways to present product recommendations, I’ve decided to highlight four facts based on anonymous aggregated data collected from 50m sessions that were exposed to product recommendations. Keeping these four facts in... [Read more]

Greg Sterling says, “Ahead of the holiday shopping frenzy, ad network Chitika is releasing its semi-regular report on the tablet usage in North America. The iPad remains far and away the traffic leader, though Samsung and Microsoft have seen year over year usage gains. Market share figures from Gartner and IDC show the iPad losing share to Android... [Read more]