‘ASCEND’ Digital Marketing Summit 2014 is taking place in Philadelphia on October 22-24. ASCENT Announcement ASCEND is a two-day summit that focuses on delivering digital marketing tactics and strategies that will cover a range of topics intended to help you create successful, results-driven digital marketing initiatives, including: email... [Read more]

The latest article on ‘Website Magazine’ is titled “Creating Immersive Video Experiences with Brightcove”. Pete Prestipino says, “Cloud-based video service Brightcove has released a several new products that will enable enterprise marketers to drive additional performance from their video initiatives. Brightcove’s Video Marketing Suite... [Read more]

The latest article on HubSpot blog is titled “How to Fight Trolls: A Blogger’s Survival Guide”. Alec Biedrzycki says, “Bloggers have plenty to worry about. Deadlines, writer’s block, content quotas, incorrect grammar, and the proper use of semi-colons are fears that constantly plague us (just to name a few). Fortunately, most... [Read more]

Forrest Smyth has put together a detailed guide to some of the best tools online for a marketer. He calls it his Online Entrepreneur’s Toolbox. Many of the tools are free. That’s good info to have, but more important, he is helping you pick and choose from among the many options available. For example, there are hundreds of hosting companies.... [Read more]

The latest article on ‘Marketing Land’ is titled “Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement Rates”. Ginny Marvin says, “Celtra issued its Mobile Display Ads Performance Report covering the first quarter of 2014 today. The report shows ad performance rates leveled off for the... [Read more]

The latest post on ‘Mashable’ is titled “Twitter’s Stock Drop on Monday Was the Worst of Major Tech Firms”. Alex Magdaleno says, “After Twitter stock dropped 10% in early trading on Tuesday morning, the company’s stock continued to fall almost 18% in the wake of the lockup period’s end. At an all-time low of... [Read more]

The latest ‘Econsultancy’ blog post is titled “Gmail grid view: six implications for email marketers”. Ben Davis says, “I’ve only recently been thinking about Gmail and its trial of grid view, though the trial has been happening since the end of March 2014. The announcement had passed me by until I chatted to someone... [Read more]

“Pillar Traffic” comes a long-forgotten term in the internet marketing world, “pillar content.” The idea was popular with bloggers several years ago and referred to traffic campaigns where bloggers would create specific types of very engaging content that their audience would share with their friends. Eventually, this dropped... [Read more]

The latest MOZ blog post is titled “How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!”. Dana Tan says, “Working as an in-house SEO strategist for a small business forces me to get “scrappy” every day with tools and techniques. I’m constantly on the lookout for an opportunity that can help my company... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “The Smart Way to Use Other People’s Audiences to Build Your Own”. Eric Enge says, “In the beginning, there was no audience. Yet the overlords demanded that one be created. The wizard came forth and cast great spells and the audience was conjured out of thin air, and the content marketing... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “E-commerce: 5-question checklist for eliminating products”. John Tackett says, “I love Sheena Iyengar’s study on the art of choice. Simply put, the number of choices offered to a customer impacts their ability to make decisions. She illustrated this point during her classic TEDTalk featuring... [Read more]

That sign over tomatoes in a grocery store applies to people, too, when they come to your squeeze page. Some people say squeeze pages don’t work anymore. They are partially right. Typical squeeze pages don’t work as well as they used to. Viruses, malware and data center hacks have made people more cautious than ever before. And who can... [Read more]

MarketingSherpa has released a case study titled “Social Media Marketing: Fashion Week ‘trend jacking’ achieves 21 million entries for clothing brand’s social media contest”. Courtney Eckerle says, “Clothing brand maurices had a passionate audience on social media, but during Fashion Week 2014, it saw an opportunity... [Read more]

The latest article on HubSpot blog is titled “Need More Website Visitors? Get Back to Basics”. Rachel Goodman Moore says, “Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. But actually putting it into practice... [Read more]

The latest ‘Econsultancy’ blog post is titled “Six great Slideshare decks on content marketing and strategy”. Graham Charlton says, “Whether you like the phrase or not, content marketing is here to stay, and it works well. It combines a number of disciplines, including editorial, social, SEO, PR and marketiing, and a... [Read more]

Your competitor isn’t really your enemy, so you don’t need the NSA involved, but you would profit from knowing what your competitors are doing. Do you? Try answering these questions about the most successful and popular videos for your keywords (the ones on page 1 of the search results): • What is their title? • What is their... [Read more]

The latest article on ‘Marketing Land’ is titled “What Can Keyword Planner Tell Us About Mobile Search Behavior?”. Bryson Meunier says, “If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google sunsetted the Keyword Tool and replaced it... [Read more]

The latest post on ‘Mashable’ is titled “Facebook, Amazon, Netflix Come Out Against FCC on Net Neutrality”. Seth Fiegerman says, “The leading tech companies in the U.S. have a message for the Federal Communications Commission: Don’t do it. More than 100 big and small tech companies, including Facebook, Google, Netflix and... [Read more]

The latest MOZ blog post is titled “The World of Link Opportunities Beyond Bloggers”. James Agate says, “Most link profiles include a majority of links earned from blogs. Especially given the recent controversy surrounding guest blogging, it’s wise to diversify that portfolio, and this post shows you many ways to do so”. The World... [Read more]

VideoMakerFX is the latest (and possibly, the best) choice for video creation software for marketers in any kind of business, It lets you make videos in a few minutes that look like professional productions costing hundreds of dollars. You can check out some of the sample videos on the sale page, all made in just minutes. VideoMakerFX is remarkably... [Read more]