Thursday, May 9, 2013

The latest article on HubSpot blog is titled ”The CEO’s Guide to Listening on Twitter”. Brian Halligan says, “One of the perks of my job is I get to talk to lots of interesting CEOs and founders of other companies who are trying to build an inbound marketing machine. And a question I’ve been getting a lot lately from... [Read more]

The latest article on ‘The Forrester Blog’ is titled “Where to Find The Tech Marketing Analysis”. Bradford Holmes says, “This is our final post to the Tech Marketing (TM) Role blog, but we are not going away! We have consolidated the number of professional roles you can choose as your home page at Forrester.com, but we have not reduced... [Read more]

MarketingProfs is hosting a seminar with John Wall on Thursday, May 23 at 12.00 pm ET. The topic of the seminar is “Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now”. MarketingProfs team says, “With over 20 years in business, presenter John Wall has seen many things: successes, failures, tragedies, and... [Read more]

The more websites you have the more you need automation to keep from being overwhelmed by work. By the time you are managing five sites, it gets unwieldy, and soon thereafter, it gets impossible for one person to do the management. WordPress makes it a bit easier to actually automate your sites. The majority of the software on your various sites starts... [Read more]

The latest article on ‘MarketingProfs’ is titled “How to Use Google Analytics to Increase E-Commerce Sales”. Mor Friedman says, “Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on specific,... [Read more]

The latest article on ’Marketing Land’ is titled “Study: WordPress Grabs More Share Of Top 100 Blogs”. Ginny Marvin says, “WordPress continues to gain in popularity among top blog publishers. The blogging platform’s market share rose to 52 percent, up from 48 percent last year, according to Royal Pingdom, which uses... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “5 Tips for High-quality Social Media Content”. Yasmin Bendror says, “The secret to a successful social media presence is generating original, high-quality content. Publishing content that gets widely shared on social media is good for business. Every time your content is Liked on Facebook,... [Read more]

Some of you may remember back in 2011, Mark Thompson created a WordPress plugin called : List Eruption, that revolutionized the way that people built an email list. It leveraged the most powerful form of marketing: • Viral Word-of-Mouth • Referrals • Social Sharing/Connections All this functionality helps to build your email list,... [Read more]

The latest article on ‘Website Magazine’ is titled “Constant Contact Founder Builds New Biz, Mobile-Optimized Sites”. Amberly Dressler says, “As someone who has listened to and observed small businesses for more than 20 years – to the point of camping out in them – Randy Parker, who previously founded Constant Contact, is an authority... [Read more]

The latest ‘Econsultancy’ blog post is titled “The importance of a value proposition in lowering bounce rate”. Shane Jones says, ““No enterprise can exist for itself alone. It ministers to some great need, it performs some great service, not for itself, but for others… or failing therein, it ceases to be profitable... [Read more]

MarketingProfs is hosting a seminar with Debra Ellis on Thursday, June 6 at 12.00 pm ET. The topic of the seminar is “How to Create Marketing Plans that Cross Channels and Deliver Results”. MarketingProfs team says, “In this PRO seminar, you’ll learn how to create effective plans that make multiple channels and platforms... [Read more]

Android apps are big business. Thousands are sold or given away daily. And it’s a market that isn’t going away. Businesses, organizations like clubs and churches, medical offices and more will be using apps to keep in touch with their clients, members and patrons. Now, you can participate in this rush to use Android apps in marketing and... [Read more]

The latest post on ‘ReadWrite’ is titled “With Channels, LinkedIn’s News Strategy Develops More Interest”. Owen Thomas says, “LinkedIn, once a site known for job hunting, is now becoming an online news destination with some job ads attached. The shift won’t distract from the site’s job focus, though; it will actually... [Read more]

Shawn Collins’ latest blog post is titled “Anybody Need Help with Affording a Pass to Affiliate Summit East 2013?”. Collins Says, “If you need some help getting yourself to Affiliate Summit East 2013, we will be sponsoring up to fifty Affiliate Summit Pay it Forward Scholarships for affiliates to attend the conference for the first time. And... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Phone Is Now Just 99 Cents”. Lance Ulanoff says, “This is not a good sign. Barely a month into the first “Facebook Phone’s” life, the Facebook Home-sporting HTC First price has been slashed from $99.99 with a two year contract to just 99 cents with the same AT&T... [Read more]

Rick Warid has just released a new set of reviews and associated materials for Amazon affiliates who have or want to build a health and fitness business. This package, the Amazon Affiliate Showcase – Abdominal Trainers, focuses on the top 10 sellers at Amazon. This is an evergreen niche with huge sales each year; fitness is one of the biggest... [Read more]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Create Tools Agnostic Social Media Strategy in 8 Steps [Infographic]?. Baer says, “Although social media continues to thread its way into the fiber of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes... [Read more]

The latest ‘SEOmoz’ blog post is titled “How Guest Bloggers are Sleepwalking Their Way into Penalties”. James Finlayson says, “How do you get links in a post-penguin world? For far too many the answer seems to be, exclusively, guest posting. Today I’m going to give you four reasons why I think this tactic can be as dangerous as those it... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How to Immediately Become a More Productive (and Better) Writer”. Jerod Morris says, “You want to become a better writer. I know this because you’re reading Copyblogger. I also know that you fear becoming a better writer. This I know because you must change to become better, and to... [Read more]

Angela Booth has created an e-book called 25 Days to Healthy Weight Loss. You can turn it into your own weight loss product, put your name on it and sell it as your own, with no ongoing royalties due to Booth. You keep all the profits. 25 chapters; 72 pages, with no changes necessary, although you can change anything you want. You can market it many... [Read more]

The latest ‘Aweber’ blog post is titled “Email & Social Media Marketing: The Powerful Pair”. Hunter Boyle says, “It’s no secret that email doesn’t enjoy the sizzle of social media coverage these days. My own first foray into email was producing newsletters for The Industry Standard back in ’99 — the year after AWeber launched.... [Read more]

The latest ‘Econsultancy’ blog post is titled “How General Electric uses Facebook, Twitter, Pinterest and Google+”. David Moth says, “B2B companies can often struggle to make social work as people don’t tend to use Facebook and Pinterest for professional reasons. There’s always Linkedin of course, but that presents... [Read more]

MarketingSherpa has released a case study titled “Webinar Marketing: Adobe revamps strategy and achieves a 500% lift in conversion to sale”. MarketingSherpa team says, “Webinars can be effective, yet challenging, content marketing. So, we were intrigued when we learned even a webinar platform company faced challenges with using webinars... [Read more]

People love bargains; you do; I do; most people in the public do. Newspapers all over are filled with coupons, whole booklets of them, because coupons make people take action. John Pierce has created a way for your website (or the site of your client) to offer a coupon to site visitors. Pierce says this multiplies click-throughs on ads by up to 10... [Read more]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Article Marketing: How to Syndicate Your Content in Different Forms”. Gail says, “Content syndication and article marketing has been a hot topic for a number of months. With the changes in the algorithm used by Google to rank pages and content, many marketers have found that posting... [Read more]

Don Crowther is hosting a webinar on Thursday, May 9 at 9.00 pm EST. The topic of the webinar is “ Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing”. Webinar Details Organizer: Don Crowther Topic: Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing Day/Date: Thursday,... [Read more]

The latest article on ‘The Forrester Blog’ is titled “Strengthen Your B2B Brand with Better Content Distribution”. Peter O’Neill says, “Peter O’Neill here with some comments about being truly effective at content marketing. Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision... [Read more]

People are thinking of getting into shape for summer sports. Elliptical machines are a favorite way to strengthen muscles and reduce weight. Now, Jeffrey Pettit has compiled a set of videos for Amazon affiliate, videos that highlight the benefits of 10 of the top elliptical machines. Amazon Video Profits – Elliptical Machines gives you a robust... [Read more]

The latest post on ‘ReadWrite’ is titled “Microsoft Is Trying To Build – And Sell – A Kinder, Gentler Windows 8″. Mark Hachman says, “Last weekend, the busiest spot at Fry’s Electronics in Concord, Calif., was the notebook PC aisle, where eager salespeople buzzed about from customer to customer, eager to show off... [Read more]

The latest ‘Econsultancy’ blog post is titled “Content marketing best practice: three examples”. Assaf Henkin says, “The end of last year saw Forbes comment that “brand marketers who develop focused content plans with clear objectives in 2013 will reap the rewards that content marketing can deliver for many years to... [Read more]

The latest article on ‘MarketingProfs’ is titled “Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]”. Ayaz Nanji says, “Consumers visually engage with native ads 52% more frequently than with traditional banner ads, according to a new study from Sharethrough and the IPG Media Lab. The study, titled Benchmarking the Effectiveness... [Read more]

Businesses, particularly offline businesses, may be slow to grasp the effect online comments may have on their reputation. But with more and more people searching online for a business to meet their needs, the online reputation of any business is critical. Polls show that approximately 72% of local consumers trust online reviews just as much as they... [Read more]

The latest article on HubSpot blog is titled ”Why I Made Our CEO Pay $600 to Monitor Social Media For a Day”. Brittany Leaning says, “On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for. People were offering up Celtics tickets,... [Read more]

Third Door Media is hosting a webinar on Thursday, May 16 at 1.00 pm EDT. The topic of the webinar is “Maximizing the Return From Your Facebook Investment”. The TDM team says, “Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative... [Read more]

The latest ‘Econsultancy’ blog post is titled “Our Modern Marketing Manifesto: will you sign?”. Ashley Friedlein says, “We recently published the draft of our Modern Marketing Manifesto to get the feedback of the industry and explain why we felt it was needed. As you can see we got a lot of very positive response. We... [Read more]

There are a lot of guides to making money with CPA. Some good; some not so good. But most of them take one of two approaches: * High-level overview that has a lot of inspiration but few specifics * Revealing a specific “loophole” or technique that may have some value but isn’t something you can build a business on. Now, Stephen Carter... [Read more]

Jeremy Schoemaker’s latest blog post is titled “How I learned about TRUE marketing from a 4 year old Thai girl”. Schoemaker says, “Sawadee Khrab (Hello in Thai) Greetings from Bangkok. If you’ve never been to Bangkok before, it’s hot as shit. 100+ degrees with 70%+ humidity every day. Oh yes, quite fun. I’ve been here for about a week... [Read more]

The latest post on ‘ReadWrite’ is titled “Google Glass: What Do You Want To Know About Google’s Internet Eyewear?”. Taylor Hatmaker says, “If there’s one thing anyone who’s worn Google’s zany augmented-reality eyewear can agree on, it’s that people are really curious about it. I’ve been wearing... [Read more]

The latest article on ’Marketing Land’ is titled “The ABCs Of A/B Testing”. Cara Olson says, “Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it gives you a much fuller understanding about your customers’ behavior and preferences. It... [Read more]

Google remains a leading provider of traffic to most websites and Bing isn’t far behind. Even if you buy traffic, you need to respect the market power of the search engines. They can make a big difference in your success. There are ways to “cultivate” the search engines so you are higher in the rankings and you get more traffic. As... [Read more]