The latest post on ‘Mashable’ is titled “Don’t Overlook These Email Marketing Fundamentals”. Jim Davidson says, “When it comes to email marketing, it takes a lot to shock me. That’s not to say I’m left unimpressed when I review my set of about 7,000 retail emails every month. Email continues to be a medium in which... [Read more]

The latest article on Return Path blog is titled “5 Signs You Don’t Have an Email Strategy”. Margaret Farmakis says, “As a Professional Services organization, my team is called upon to help solve a variety of email marketing challenges. A missing email strategy is one of the most common, and perhaps the one that causes the most... [Read more]

The latest article on ‘MarketingProfs’ is titled “A Quick (but Thorough) Guide to YouTube Optimization”. Richard Jeng says, “Though many companies have succeeded in reaching their audiences via social networks such as Facebook and Twitter, only a fraction have explored the option of marketing via YouTube. Yet, YouTube is not only the second-largest... [Read more]

That sign over tomatoes in a grocery store applies to people, too, when they come to your squeeze page. Some people say squeeze pages don’t work anymore. They are partially right. Typical squeeze pages don’t work as well as they used to. Viruses, malware and data center hacks have made people more cautious than ever before. And who can... [Read more]

The latest VerticalResponse blog post is titled “4 Sure Fire Ways to Win Back Customers with Email”. Lisa Furgison says, “Every once in a while, a few subscribers stray. It`s natural. But that doesn`t mean they`re gone forever. We’ve got some tips to help you bring ‘em back.First, you`ll want to segment your list and send an email... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Quick – what are the best ways to speed up image loading times?”. Geovanny Vargas says, “On several occasions I’ve been asked about the recommended file size of an image in order to improve loading times on email clients. It’s a great question, because if images don’t... [Read more]

The latest ‘Econsultancy’ blog post is titled “91% of companies are distributing more digital content than last year”. Christopher Ratcliff says, “However as companies create more and more content in order to appeal to an ever-expanding range of customers and clients, the more internal and external obstacles they are faced... [Read more]

“Pillar Traffic” comes a long-forgotten term in the internet marketing world, “pillar content.” The idea was popular with bloggers several years ago and referred to traffic campaigns where bloggers would create specific types of very engaging content that their audience would share with their friends. Eventually, this dropped... [Read more]

The latest article on HubSpot blog is titled “Snapchat for … Marketing? What the Curious Should Know”. Anum Hussain says, “Many of you may be clicking on this post thinking, “I still don’t get Snapchat.” Don’t worry. Snapchat isn’t for everyone, and it certainly isn’t the next big social... [Read more]

The latest article on ‘Website Magazine’ is titled “Mobile Advertising Analytics, App Store Optimization Come to App Annie”. Pete Prestipino says, “Mobile analytics firm App Annie has announced two new products that will help developers address the paid and organic discovery of their applications. Positioned alongside its existing trio... [Read more]

The latest article on ‘Marketing Land’ is titled “Twitter Advertisers Can Now Target Promoted Tweets & Accounts In 20 Different Languages”. Ginny Marvin says, “Starting today, Twitter advertisers can target promoted tweets and promoted accounts in 20 different languages and access language-specific analytics. Twitter’s... [Read more]

Your competitor isn’t eally your enemy, so you don’t need the NSA involved, but you would profit from knowing what your competitors are doing. Do you? Try answering these questions about the most successful and popular videos for your keywords (the ones on page 1 of the search results): • What is their title? • What is their rank... [Read more]

The latest ‘Aweber’ blog post is titled “A 5-Point Inspection On Email Deliverability”. Brandon Olson says, “Deliverability is the name of the game when it comes to email marketing. It’s the first step to a successful email campaign. Without it, your emails are like a red hot Ferrari without the engine. Most email marketing providers offer... [Read more]

The latest post on ‘Re/code’ is titled “Internet Giants Raise Concerns About Net Neutrality Plan”. Amy Schatz says, “More than a hundred Internet companies, including Google, Amazon, Facebook, Microsoft and Twitter, asked federal regulators Wednesday to reconsider a plan to allow Internet providers to sell fast lanes to content providers. In... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “How to Address Declines in Facebook’s Organic Reach”. Kunle Campbell says, “Because it can deliver a greater audience than any other social network, and because its format encourages a more leisurely browsing style than Twitter’s short form, Facebook has been most local businesses’... [Read more]

VideoMakerFX is the latest (and possibly, the best) choice for video creation software for marketers in any kind of business, It lets you make videos in a few minutes that look like professional productions costing hundreds of dollars. You can check out some of the sample videos on the sale page, all made in just minutes. VideoMakerFX is remarkably... [Read more]

eMarketer is hosting a webinar featuring Lauren Fisher on Thursday, May 22 at 1.00 pm EST. The topic of the webinar is “Digital Advertising Trends— Programmatic, Big Data, Native, Viewability”. eMarketer team says, “What we’ll cover: How brands are ditching standard static banners for richer ad experiences such as native... [Read more]

Marketo has released a free ebook titled “Top 10 Tips for Better Email Performance”. The Marketo team says, “Better email results can immediately improve the success of your marketing programs. Search no further – these 10 quick and simple tips for email marketing will help you get the results you’ve been looking for! You’ll... [Read more]

The latest post on ‘Mashable’ is titled “Finally, a Real Business Use for Google Glass”. Chris Taylor says, “Google Glass may be great for taking videos on the fly, and getting directions without bumping into people on the street. Beyond that, the wearable device has become something of a tired novelty, thanks to widespread privacy... [Read more]

This is a reminder for Experian’s omni-channel webinar on May 8. Experian is hosting a webinar with Heather Dougherty and Alex Schumacher on Thursday, May 8 at 2.00 pm EST. The topic of the webinar is “Creating omni-channel interactions that matter”. Experian team says, “To meet consumer demands, marketers must develop... [Read more]