Samantha Murphy Kelly says, “Facebook Live is quickly becoming the hottest new live-streaming platform for both publishers and regular people. From Buzzfeed’s exploding watermelon to Dallas-based tattoo artist Liz Cook who streams ink sessions in real time and that snake expert who extracts venom from animals (note: omg), broadcasters — both... [Read more]

SBT team says, “Are you tired of seeing ads and “promoted posts” in your social media newsfeeds? Trust us, you’re not alone. The constant ad interruption is taking its toll, and consumers are not afraid of letting brands know how they feel. So, what are small/startup business owners supposed to do if investing in ads is increasingly a waste... [Read more]

Kayla Matthews says, “There’s a reason why email is the second biggest category where marketers spend their money. Dollar for dollar, email is still the most effective digital marketing tactic available. Email confirmations are one branch of email marketing, and they can be used for many purposes. For example, when someone uses an online ordering... [Read more]

Barry Feldman says, “SEO has hit the fan, man. Hmm. What? I mean, if you think you have foolproof tactics up your sleeve and magic linking techniques in your back pocket for optimizing your content, I’m sorry to inform you that your sleeve and pocket are see-through. In 2016, you can’t hide your tricks. The search gods see all. And they don’t... [Read more]

Khalid Saleh says, “There’s an old maxim in management science: “If you can measure it, you can improve it.” This applies to content marketing, as well. Without measuring the performance of your content, you can’t really tell whether your marketing efforts are actually successful or not. To fully measure the success of your content marketing,... [Read more]

Anum Hussain says, “The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics — personalize the copy, make the call-to-action pop, segment your list, etc. — many still overlook an important component of effective email marketing: emails... [Read more]

Ben Davis says, “Live streaming via Facebook Live was opened to all verified brands at the end of 2015. Since then, many brands have got involved, not just broadcasters (such as the BBC, who trialled the tool as early as October of last year). Facebook’s F8 conference revealed that APIs will be made available, allowing the integration of... [Read more]

Clay Cazier says, “In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization and content development and distribution. The leading edge of our success is often judged by rankings achieved — specifically, rankings achieved for non-brand phrases. In today’s post,... [Read more]

Patricio Robles says, “Thanks to the rise of social platforms like Instagram, more and more brands are adding influencer marketing to their digital marketing mix. But as influencer marketing matures and the most prominent influencers become more costly to work with, is it time for brands to adapt? As detailed by Digiday’s Yuyu Chen, a growing... [Read more]

Morgan Jacobson says, “Bonobos is a wildly popular men’s online shopping boutique that is changing the way people shop. They recently hit $100 million in revenue, after nine years of business. The model is pretty simple: several variations on popular clothing items like pants, dress shirts, and casual shirts. No matter what you’re looking... [Read more]

Steven Keith says, “Over 90% of CMOs agree that their organizations must develop a publishing function to execute their growth agenda and manage the rising cost and complexity of content operations, according to a Forbes 2015 report Publish or Perish. With near unanimity on the need to drive strategic content marketing, many companies are looking... [Read more]

John P. Kelly says, “”Big Data” is more than a buzzword for CMOs these days. Understanding and using data is now an integral part of a CMO’s job. Trying to turn data’s perceived value into something real within the walls of their organizations is the mission of the day for senior marketers. And we’re far from achieving... [Read more]

Purna Virji says, “Disappointingly, this isn’t one of those doom-and-gloom articles proclaiming that SEO/PPC is dead. Instead, we’ll look at how voice search will shake things up for us digital marketers and examine all the wonderful things that can come from it. But first, here’s a question for you. If you wanted to find out who Microsoft’s... [Read more]

Daniel Burstein says, “Tidal. Yahoo Screen. “Speed 2: Cruise Control.” Your brand? Some brands are so undifferentiated from other options, so derivative of competitors, the reaction they get from consumers is a shrug of the shoulders and an “Eh, why bother?” Let me give you an example. The “Why Bother Brand” A burrito/Tex-Mex/Southwestern... [Read more]

Marketing Land team says, “It used to be that if you were doing online video, you were doing YouTube, and probably nothing else. Today, YouTube is still an enormously popular outlet for video marketers, but it’s no longer the only one around. Facebook is regularly touting the growth of video watching among its users, and the company has launched... [Read more]

Maddie Timms says, “The latest social network to announce a move away from a reverse chronological timeline is Instagram, impacting its 14m UK users. Many of these snap happy bloggers are in uproar – one petition has already attracted hundreds of thousands of protesters. But what about advertisers? Is this a further nail in the sequential social... [Read more]

Demian Farnworth says, “Here are a couple of startling stats to start your morning: – $9 billion. That’s the amount of money spent worldwide on ebooks in 2015. – $21.3 billion. That’s the amount of revenue from online education in the U.S. alone in 2015. And let’s not forget that mobile usage is off the charts, podcasts are growing... [Read more]

Aja Frost says, “The other week, I heard my coworker let out a small sigh. Then, a couple seconds later, he sighed again — this time a little louder. A minute later, he heaved a sigh so massive I couldn’t ignore it. “Everything good over there?” I asked. “You won’t believe the email I just got,” he responded. “I’m forwarding... [Read more]

Steven Keith says, “Over 90% of CMOs agree that their organizations must develop a publishing function to execute their growth agenda and manage the rising cost and complexity of content operations, according to a Forbes 2015 report Publish or Perish. With near unanimity on the need to drive strategic content marketing, many companies are looking... [Read more]

Timothy Carter says, “To be successful in a social media campaign, you need to have a mechanism for audience growth. Most of your tactics, such as posting new content regularly and engaging with your audience on a regular basis, will carry this effect to some degree, but if you’re interested in scaling your strategy up, or if your traditional... [Read more]

Shane Barker says, “Email continues to be considered the most effective marketing tactic. It’s also one of the least difficult to execute according to research conducted by Marketing Charts. However, like all other marketing channels, email marketing has its fair share of obstacles to overcome. The good news is that there’s always a solution... [Read more]