Dan Steiner says, “Brands have discovered the value of using video to engage customers and stand out in social media feeds. However, when it comes to Search Engine Optimization (SEO), videos can be lacking. You can include important information in your description, but that won’t cover everything described in your video. Investing in a transcription... [Read more]

Webinars are a route many successful marketers use to bring in income. In that way, webinars are like TV infomercials, only a lot cheaper. Webinar systems are widely available. Unfortunately, although they are cheaper than infomercials, many webinar platforms are themselves pricey for small marketers. The best-known webinar platforms are priced out... [Read more]

Samiksha Jain says, “FinTech space is fast evolving and creating a conducive business environment and support system for a large number of startups. One such startup, Click&Pay, T-Hub’s portfolio company and a mobile-based payment solutions enterprise, has partnered with YES bank to facilitate cashless, secure and flexible transactions... [Read more]

Kristen Dunleavy says, “Have a growing audience and a solid content strategy? Congrats! You’re on your way to monetizing your business with paid products or services. So how exactly can you make that happen? We talked to photographer Jared Polin, who makes a living from selling his photography guides to his 200K+ email subscribers and 500K+... [Read more]

Ryan Philemon says, “Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you’re spreading brand awareness, announcing a new product,... [Read more]

Your inbox, our inbox, and, for that matter, everybody’s inbox are getting flooded with mail. You can’t keep up. So email marketing isn’t as effective as it once was. People just don’t notice your mail when it comes in. Marketers used to send out broadcast messages to their whole mailing list and expect to get a reasonable... [Read more]

Courtney Eckerle says, ““The real challenge is that the path to purchase isn’t just a single step anymore,” said Ali Wing, Chief Marketing Officer, maurices. The clothing retailer has addressed this in two ways, Ali said. – Putting in place attributions in order to organize which channels receive credit – Transitioning analysis... [Read more]

Liva LaMontagne says, “Traditionally, brick-and-mortar stores have displayed their products in their windows, enticing passers-by to come in and learn more, perhaps meet and talk with the owner and other shoppers, and, ultimately, fill their shopping baskets and purchase the goods. Today’s digital stores (ecommerce websites) are striving to... [Read more]

Marsha Druker says, “As a marketer, you spend a lot of time and money on getting people to your website so you can educate them on your offering—and, ultimately, make a sale. And I’d guess that your website is filled with text. Lots and lots of text. Yet, video content is the most effective way to help tell your story. Video helps businesses... [Read more]

James Knight knows a thing or two about affiliate marketing, and he knows a lot about Facebook marketing. He combined his two areas of expertrise in his new training, 'FB Cash King'. In fact, what he shares in this new training works, not just for affiliate marketing, but also for CPA, launching your own products or just about any other marketing you want to do... [Read more]

Chris Marentis says, “On May 18, Google brought hundreds of developers together for Google I/O, its annual developer conference. Hot topics included artificial intelligence, natural language processing, voice recognition, translation and new product announcements — Google Home, Google assistant and Allo. Maybe you’ve heard about some of these,... [Read more]

Patricio Robles says, “Building a successful mobile app is difficult. Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren’t opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories. Push notifications can be an effective... [Read more]

Tom Anthony says, “Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have a dramatic impact — if... [Read more]

Page Load Speed is a key ingredient in the search engine algorithms for ranking, along with mobile-responsiveness, backlinks, and more. Not only that, speed can make a difference in whether a visitor stays around to look at your site or bounces off to some other site... [Read more]

Steven Wright says, “Open The Door To Sales Enablement Success After seven months as a Forrester research analyst, with scores of vendor briefings and customer inquiries under my belt, I’ve seen certain patterns to unlocking sales enablement success emerge. Five Keys To Sales Enablement Automation Success brings together lessons learned... [Read more]

ML team says, “Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience — they want to feel an affinity for their investment and attraction to a brand. There’s an opportunity for marketers to build better, lasting relationships... [Read more]

Rustam Singh says, “Three, a major player in UK’s telecommunications and internet service providers, is about to be the first in the country to test out network backed ad-blocking on its mobile internet services. Starting 13th June and till 20th June, volunteering half a million users of the service will be trying out what could (hopefully)... [Read more]

Here's a new strategy for Amazon affiliates. If you get an early warning about what is going to be a hot product on Amazon, you can be the first to advertise that product. And that should give you an advantage in the search engines and in sales... [Read more]

Caroline Early says, “We have a special treat for you on Rainmaker FM this week … Music legend and entrepreneur Henry Rollins joins Brian Clark on Unemployable to discuss how his career (including his role as frontman of Black Flag) has thrived due to a DIY-producer ethic, why he formed his own publishing company, and how he became a self-made... [Read more]

Lindsay Kolowich says, “You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back”... [Read more]

Ayaz Nanji says, “Long-form news articles get roughly the same number of mobile visitors as short-form articles, but they garner twice as much engaged time, according to recent data from the Pew Research Center. The report was based on Parse.ly audience behavior data for 74,840 articles from 30 US news sites that were accessed by 71 million visitors... [Read more]

IM NewsWatch had server problems a couple of weeks ago. We were down for a week. It was a miserable 10 days. Why the long delay in getting it back running after the break-down? Well, we had out data backed up, but our software that runs the site had not been backed up and it it had to be re-built.... [Read more]

Kristen Matthews says, “Why do some brands seem too intimidated to own influencer marketing in-house? Perhaps because the term has gotten too sexy and, therefore, too intimidating to add to their already hectic marketing strategy. Influencer marketing works best when a brand owns their relationships and brings the strategy in-house. This overwhelms... [Read more]

Jodi Harris says, “Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal content marketer supposed to keep up? Tracy Gold wrote an invaluable Ultimate SEO Checklist in 2014, which did a fantastic job of... [Read more]