Business 2 Community is hosting a webinar with Yu-kai Chou on Tuesday, June 10 at 2.00 pm ET. The topic of the webinar is “Marketing Gamification: Beyond Points, Badges, and Leaderboards”. The ‘Business 2 Community’ team says, “In today’s world, consumers have developed strong filters towards advertisement. Savvy customers... [Read more]

The latest article on HubSpot blog is titled “How to Spot a Bad Email List and Turn It Into a Good One”. Lindsay Kolowich says, “Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years. But it’s... [Read more]

The latest article on ‘MarketingProfs’ is titled “The Top 25 Marketing Influencers”. Verónica Maria Jarski says, “Want to know who the biggest influencers are in marketing? Here are the top 25, according to InsideView. The criteria for inclusion in the list consisted of the following: being actively engaged on social... [Read more]

People get excited when it comes to sports, whether they are participants or fans of one particular team. (“Fans” is short for “fanatics”, as the proverb says.) It could be quite a business having your own sports store that takes advantage of the marketing muscle of the biggest names in the sports industry, such as Reebok,... [Read more]

The latest ‘Econsultancy’ blog post is titled “A guide to the new power of Facebook advertising”. Ben Davis says, “A friend of mine with a new app-fronted business was recently waxing lyrical about Facebook advertising. He told me it was great value for money when targeting users with a call-to-action to download his app,... [Read more]

The latest ‘Aweber’ blog post is titled “A Beginner’s Guide To Content Audits”. Brandon Olson says, “We often talk about doing spring cleaning of our physical spaces. But it’s just as important to apply these same practices to your online world. During our April #AWeberHour Twitter chat, we spoke with five amazing content experts, who... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five considerations for social media crisis planning”. Ben Barrass says, “It seems that hardly a week goes by without anothersocial media gaffe or crisis for brands. At a time when a tweet can go viral quicker than the time it takes to put a press release together, the role... [Read more]

You may never have heard of Joey Xoto, but he is the video producer for the best-known internet marketers, like Frank Kern, Mark Thompson and Peter Roszak, creator of the wildly popular (over 19,000 sold) VideoMakerFX. Now, Xoto is finally revealing his video creation secrets, techniques that help you build impressive, professional-looking marketing... [Read more]

The latest article on ‘Business 2 Community’ is titled “6 Legal Mistakes Your Startup Can’t Afford”. Kayla Matthews says, “When it comes to starting a business, excitement can run high. Entrepreneurs are ready to jump in and to get moving with the end goal – long-term success – in mind. Sometimes this dream makes it easy... [Read more]

The latest article on ‘Marketing Land’ is titled “Nielsen: Cross-Channel Campaigns Aren’t Living Up To Their Potential”. Ginny Marvin says, “A new Nielsen study suggests that integrated ad campaigns that incorporate exposures on both TV and online aren’t delivering any better results than when TV and digital campaigns... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How to Plug the Holes in Your Content Funnel That Are Costing You Money”. Mike King says, “Content is not king. Yep, I said it. (This guy did, too.) In the realm of content marketing, the customer is ruler of our domain. Without falling deep into a series of Game of Thrones allusions,... [Read more]

Giovanni Puma has been investigating the techniques beginners can use to build a marketing business from scratch to achieve a dependable income of about $100 per day, without spending lots of money or lots of time to do it. If you have a tendency to get bogged down in the technical details (or for that matter, the marketing details) involved in building... [Read more]

The latest article on ‘MarketingProfs’ is titled “Are You Wasting Your Time on Twitter? Four Ways to Make It Count”. Sonja Jobson says, “You’ve just sent your latest tweet out into the giant black hole known as the Twitter stream. Now what? Are you confident that the time you devote to marketing on Twitter actually... [Read more]

The latest post on ‘Mashable’ is titled “Dick Costolo Reveals Twitter’s Toughest Conversations”. Lance Ulanoff says, “Twitter is a largely public sharing platform that, as it’s grown from within the U.S. to other parts of the world, has increasingly faced some very hard decisions about what, if anything, to hide from... [Read more]

The latest article on HubSpot blog is titled “An Open Letter to the Anonymous Unfulfilled Social Media Strategist”. Ginny Soskey says, “Hey there, Anonymous, I saw your post on Digiday yesterday about how much your job and the larger social media industry sucks. I get it — I totally agree that many companies are overly fixated... [Read more]

Why hasn’t your site risen to the top of the search rankings? What do the top 10 sites have that your site doesn’t? Knowing these and other competitive facts can make a big difference in your own results. Sometimes a small tweak to your design or your meta-data is all it takes to move up. SEO X-ray Hero gives you data that directly affects... [Read more]

The latest post on ‘ReadWrite’ is titled “As Internet Growth Slows, Tablets And Mobile Data Are The Industry’s Best Hope”. Owen Thomas says, “Growth in Internet usage on the whole is slowing, technology investor and analyst Mary Meeker warned in her latest Internet Trends report, an annual exercise in looking at the state of the... [Read more]

The latest article on ‘MarketingProfs’ is titled “What Makes an Ad Go Viral Online?”. Ayaz Nanji says, “Why do some video advertisements get millions of online shares, whereas others barely get any? Unruly recently set out to try to answer that question by examining which television ads from the most recent Super Bowl performed well online,... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Are You Overlooking the Most Valuable Real-Time Marketing Strategy??. Baer says, “There has been a lot of hype over real-time marketing (RTM) over the past two years and it doesn’t seem to be slowing down. I had the pleasure of speaking on the topic at Social Media Marketing... [Read more]

Ariel Sanders has developed a lead generation system he calls Lead Octopus, and it’s the most powerful opt-in gathering system ever created. Sanders’s new tool (a WordPress plugin) doesn’t limit its lead gathering to a squeeze page in WordPress. Like the octopus it is named for, it has 8 tentacles, all outstretched to pull in leads. Lead... [Read more]

The latest MOZ blog post is titled “The Illustrated SEO Competitive Analysis Workflow”. Aleyda Solis says, “One of the most important activities for any SEO process is the initial competitive analysis. This process should correctly identify your SEO targets and provide fundamental input to establish your overall strategy. Depending on the type,... [Read more]

The latest article on ‘Marketing Land’ is titled “How To Create Memorable Mobile Video Content: Tips From 3 Pros”. Aaron Strout says, “It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of the big six (Facebook, Twitter, LinkedIn, Tumblr,... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five tips for using behavioural analytics to combat fraud”. Bill Loller says, “When we tell businesses that getting to know their customers is vital, it’s not just so that they can provide the best possible customer experience for them. Getting to know your customers is... [Read more]

People are right to say that releasing products online is the best way to make a satisfying income online. But there are precautions you should take to avoid letting money slip right through your fingers. Anyone can do a simple “site:yoursite.com” search on Google to find some vital site information, including some you don’t want to... [Read more]

The latest article on ‘Marketing Land’ is titled “Yahoo Launching Video Service To Compete With YouTube This Summer”. Amy Gesenhues says, “According to a report on AdAge.com yesterday, Yahoo is planning to launch their video service later this summer in an effort to compete with Google’s YouTube. “For video creators... [Read more]

The latest article on ‘Website Magazine’ is titled “Experts Speak: Must-Have Marketing Automation Features (Part I)”. WM team says, “Marketing automation can seem like the cure to most marketing woes, but clearly not all software systems are created equal. In fact, VentureBeat reports that almost half of companies are using more than... [Read more]

The latest post on ‘Re/code’ is titled “Twitter Is Exploring How to Enter China”. Jason Del Rey says, “Twitter CEO Dick Costolo doesn’t expect his company’s service to be unblocked in China anytime soon, but he admitted on Wednesday at the inaugural Code Conference that Twitter is working on figuring out what kind of service... [Read more]

New Compliance bar Plugin by Anton Nadilo & Jon Shawcross makes it simple to comply so you avoid fines and penalties by the EU or the US. Online marketers have been sued by regulators more than a few times. One well-known case is FTC vs. Frank Kern. The US Federal Trade Commission (FTC) won a big suit against Kern, and it cost him a lot of money... [Read more]