Daniel Beulah says, “A few moments after her featured speaker session at MarketingSherpa Email Summit 2015, Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store, sat down at the Media Center with MarketingSherpa Reporter Courtney Eckerle to discuss why it’s so important for marketers to recognize problems and implement changes to their... [Read more]

Katie Oakes says, “Two channels that seem to go hand-in-hand are email and social. Do you see clients integrate these channels successfully? How are marketers you work with excelling in email + social integration? AL: Email and social can definitely work well together, and the key is interconnectivity – making sure that messages are not only... [Read more]

Benjamin Filip says, “At MarketingExperiments, we use patented heuristics to evaluate websites, emails and other digital mediums. Often people think that a heuristic evaluation is a purely qualitative approach to a problem. This can be true, but when you combine quantitative analytics with the qualitative knowledge you increase the power to make... [Read more]

You can spice up your videos, your squeeze pages and other web pages with this new collection of background videos that have poetry in motion. The Ultra Motion Pack, by Super Good Products, has so many full-motion video clips that it’s hard to imagine anyone using video online that wouldn’t save many hours of work on future projects. Besides... [Read more]

Tony Uphoff says, “Marketing business products and services to other businesses used to be relatively simple. You developed a series of ads touting the features and benefits of your product or service, and you ran those ads in leading trade journals and exhibited at leading trade and association shows. This straightforward approach existed for... [Read more]

Mitch Meyerson says, “Are you ready to get busy promoting yourself online? Then you might ask, what sites will deliver the most bang for your buck? How can you make the best use of your time? And what do you communicate to your fans, friends, followers, and subscribers? While there’s no one-size-fits-all, the key is to tailor your online... [Read more]

Amy Harrison says, “We were silent as the car left the coziness of our home to the bright lights of the train station. I’d never been so anxious. At the drop-off bay, I opened the door to leave and gave a barely noticeable lurch … barely noticeable. My husband looked at me with wide eyes. “Did you just throw up in your mouth?!” “No... [Read more]

The results are in: online videos are the best way to persuade people to follow your advice (like "you really should buy my product"). But the leap from watching the video to actually taking action loses a lot of people... [Read more]

Olivia Dello Buono says, “As a writer, I can’t believe I’m saying this: Visuals are the foundation of your business. Consistent, empowering branding helps to draw in prospects and keep customers coming back for more. It’s your first opportunity to make an impression. It’s your brand identity. When Bad Design Happens to Good People But... [Read more]

Martin Beck says, “Twitter today launched an upgrade to its analytics tool, offering marketers more information about audiences on the social communications network. Called “Audience insights,” the new feature drills into demographics, interests, lifestyle, consumer purchasing behavior, television-viewing preferences and mobile carrier and... [Read more]

Matt Byrim says, “With spring comes showers and flowers, and the furry of conference hours. That’s right. It’s that time – conference season. In the last month, it feels like every other email I’ve received has a conference suggestion or round up review asking us to cover it. For those of you that don’t have budget set aside to attend... [Read more]

This week only, you can get 52 stock video clips for less than the cost of a single video clip from the popular stock video sites... [Read more]

Entrepreneur team says, “Frequently brands will focus on how to turn social media followers into consumers but overlook the importance of enticing their current shoppers to follow them on social media. However, companies can enhance their reputation as a legitimate source of valuable information and increase business revenue when buyers become... [Read more]

Bola Awoniyi says, “The focus and opportunity around content is causing organisations to reassess their businesses at a variety of levels. Content marketing has been identified as one of the most exciting opportunities for marketers today, based on the Digital Trends for 2015 report. The growth of corporate blogs, podcasts and increased focus... [Read more]

Alex Walz says, “After seeing Rand’s “Mad Science Experiments in SEO” presented at last year’s MozCon, I was inspired to put on the lab coat and goggles and do a few experiments of my own—not in SEO, but in SEO’s up-and-coming younger sister, ASO (app store optimization). Working with Apptentive to guide enterprise... [Read more]

Videos you load into YouTube are good, but how much more could they help you if all your Facebook followers could also see your videos without leaving Facebook?... [Read more]

Ginny Marvin says, “Google has just confirmed the report that it will enable “buy now” buttons on some mobile ads. In an interview at Re/Code’s Code Conference, Google’s Chief business officer Omid Kordestani said the buy buttons would indeed be coming soon. He did not elaborate on how the buttons would work, but according to a report... [Read more]

Ronald Chavez says, “Google is once again about to show us the future of Android. The tech giant is getting ready to kick off its annual Google I/O developer conference on Thursday, where the company is expected to give us a good preview of its next-generation software for Android devices. The event will be live streamed starting at 9:30 a.m.... [Read more]

Brian Moran says, “Ratings and review sites, such as Yelp and others, have been in the news lately and not for the right reasons: Accusations have circulated that paid subscribers to these sites may be deleting customers’ negative reviews and that many businesses actually pay for positive ones. Naturally, consumers have become wary and... [Read more]

Joshua Zamora has just released his new software, SocialRobot. This new tool, under your guidance, automates setting up accounts on social media sites with one click.Then you use it to automatically create high-quality social bookmarks to any URL of your choosing, using your accounts... [Read more]

Paul Roetzer says, “In December 2008, I found myself sitting in a conference room with HubSpot co-founders Brian Halligan and Dharmesh Shah, along with one of the tech startup’s emerging sales leaders, Peter Caputa, talking about the future of the marketing agency ecosystem. Caputa, who would become VP of sales and architect of HubSpot’s... [Read more]

Christopher Ratcliff says, “Our annual Future of Digital Marketing (FODM) event is celebrating its 10-year anniversary on 11 June 2015. You can take part in the proceedings by joining us and 300 other senior digital professionals for the one day conference, where you can be inspired by a variety of digital pioneers and learn about the trends shaking... [Read more]

Craig Elias says, “In my last blog post, I promised to reveal how you can avoid the number one mistake salespeople make. When you avoid this mistake, you can win a sale in as little as seven seconds. Now, before you blow me off saying that nobody buys anything after only seven seconds, let me explain. To make a big sale, you first have to make... [Read more]

Baer says, “Twitter is popular among social media marketers. Twitter advertising is decidedly less so. Overall enthusiasm for Twitter remains high, and social media pros plan to use it even more than they already do. 66% of social media marketers plan to increase their Twitter marketing in the near future, according to the 2015 Social Media Marketing... [Read more]

Michael Brenner says, “Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part. I realize small businesses have resource constraints and their own special set of challenges. But there are plenty of examples of small-business content marketing successes. My first job... [Read more]

Chow says, “Unless you’ve been completely avoiding social media for the last few years, you probably know at least a little something about hashtags. By adding a descriptive hashtag to your status update, tweet or upload, you make it easier for people to follow the conversation on a particular topic. And in the case of Internet marketing and... [Read more]

Seamas Egan says, “Inspired by the movie “Pitch Perfect” featuring the Barden Bellas a capella group, the following Campaigner infographic features tips to help you create email marketing campaigns that hit the right note with customers. 1. Take personalization to a higher octave When the Bellas realized its standard renditions of... [Read more]