IM NewsWatch, May 28, 2014 - ‘Adding Video to Emails Improves Response – Web Marketing Today' and much more...
May 28th, 2014 at 8:25 am EST‘Adding Video to Emails Improves Response, Most Say’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Adding Video to Emails Improves Response, Most Say”. Pamella Neely says, “A recent study from Experian, the information service firm, shows dramatic improvements in click rates when marketers add videos to emails. If that finding is different from what you’ve heard about video in emails... [Read more]
‘Google Panda 4.0 – Was Your Site Affected?’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Google Panda 4.0 – Was Your Site Affected?”. Travis Bliffen says, “As most Internet professionals have heard by now, Google started rolling out Panda 4.0 on May 20. Although Panda is refreshed monthly, this is a major update meaning an algorithmic change has been made. For those... [Read more]
‘How to Bridge the Gap Between In-Person and Online Lead Generation’ – HubSpot
The latest article on HubSpot blog is titled “How to Bridge the Gap Between In-Person and Online Lead Generation”. Meghan Keaney Anderson says, “We spend the lion’s share of our days online. As buyers, our fingers navigate through a dozen different review sites. As marketers, our strategies involve a span of countless online... [Read more]
$100 Per Day Blueprint: Going from broke to $100 daily #ad
Paul Nicholls says that if you are a beginner looking for a simple system that anybody can copy, his Simple Cash Ladder $100 Per Day Blueprint is it. Nicholls doesn’t promise push-button riches, but he says this is an honest system that anyone can follow that will bring results. Nicholls was a flat-broke raw beginner when he started using this... [Read more]
‘Twitter Forecast: 24% Growth In 2014, Led By Surge In Asia-Pacific Region’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Twitter Forecast: 24% Growth In 2014, Led By Surge In Asia-Pacific Region”. Martin Beck says, “Twitter’s active user base stands to grow by 24.4% in 2014, fueled by an especially strong surge in the emerging markets of India and Indonesia, according a forecast released today... [Read more]
‘The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands’ – HubSpot
The latest article on HubSpot blog is titled “The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands”. Lindsay Kolowich says, “Since hashtags became clickable in 2009, brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing... [Read more]
‘Report: Twitter Will Have Nearly 400 Million Users by 2018’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “Report: Twitter Will Have Nearly 400 Million Users by 2018″. Seth Fiegerman says, “Better late than never. Twitter is projected to top 300 million users worldwide in 2016 and have nearly 400 million users by 2018, according to a new report from eMarketer. That might sound like a lot in the... [Read more]
Sales Optimizer: Customized Count-down plugin, More #ad
Josee Bedard has just created a bundle of WordPress themes and plugins that will impress you. It contains Sales Optimizer, Promo theme, Mix Mag theme, more. The Sales Optimizer plugin lets you display a count-down timer for an offer with a limited time duration. It’s highly customizable to let you take full control over your CTA sales buttons. It... [Read more]
Final Reminder- ‘Facebook Lead Gen on a Shoestring Budget’ Business 2 Community Webinar 2.00 pm ET
This is a reminder for Business 2 Community’ webinar on Facebook Lead Generation. Business 2 Community is hosting a webinar with Alex Houg, Dennis Yu and Paul Ryazanov on Wednesday, May 28 at 2.00 pm ET. The topic of the webinar is “Facebook Lead Gen on a Shoestring Budget”. The ‘Business 2 Community’ team says, “This... [Read more]
‘Six examples of automotive social media strategy’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Six examples of automotive social media strategy”. Christopher Ratcliff says, “In a regular feature I’ll be taking a look at brands from a particular industry to see how they compare with one another on various social media channels. Last month I wrote about why Ford’s... [Read more]
‘7 Ways to Lighten Up Your Marketing and Generate Conversation’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “7 Ways to Lighten Up Your Marketing and Generate Conversation?. Baer says, “As content marketing explodes, so too, does the volume of noise. Consider this: you have about 7 seconds to grab your audience’s attention. To date, there haven’t been many great examples of... [Read more]
The Membership Manifesto: Protect your product content from thieves #ad
Theft of the intellectual property in downloadable products is a major problem for product creators. When products show up on Black hat forums, that guarantees sales will be lost. John Racine is releasing The Membership Manifesto today to deal with this problem. In it, he reveals little known strategies that make sure your paid content stays secure.... [Read more]
‘50+ Things You Should Learn About Your Client’ – MOZ Blog
The latest MOZ blog post is titled “50+ Things You Should Learn About Your Client”. MOZ team says, “One necessary skill for successful consulting is getting to know your client and understanding how you can be effective for them. I’ve found there are a bunch of “hacks” that can help you get up to speed on an organization and... [Read more]
‘8 Ways a Digital Media Platform is More Powerful than “Marketing”’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing””. Brian Clark says, “Taking a media approach to building an online audience is way more influential and effective than traditional marketing and advertising. This is true, not because it tricks anyone, but... [Read more]
‘Mobile Marketing: E-commerce site uses responsive design to achieve an 8% lift in cart abandonment campaign’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Mobile Marketing: E-commerce site uses responsive design to achieve an 8% lift in cart abandonment campaign”. Courtney Eckerle says, “The e-commerce website for Warehouse Shoe Sale, ShopWSS.com, realized that almost 70% of its audience read emails from their mobile devices. However,... [Read more]
The Cash Box Blueprint; latest training from Alex Jeffreys #ad
You have probably heard of Alex Jeffreys, a well-known marketing trainer. Although he has some high-end training programs costing hundreds and even thousands of dollars, he has created a new home study program with a price starting at only $4.95 (if you hurry.) He calls it The Cash Box Blueprint. Here’s how he describes this training: “my... [Read more]
‘Facebook Will Show Fewer Auto-Posts In Your News Feed’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Facebook Will Show Fewer Auto-Posts In Your News Feed”. Martin Beck says, “Facebook, recognizing that its users don’t necessarily want to know everything that their friends are doing on Facebook, announced today that it will be prioritizing stories that are shared... [Read more]
‘The ultimate guide to personalisation: upselling and persuasion’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The ultimate guide to personalisation: upselling and persuasion”. Ian McCaig says, “As technology has advanced, so has the online marketer’s ability to shape website utility and brand perceptions. Product recommendation engines were the first real move away from a one size... [Read more]
‘E-commerce Chart: Barriers to growth’ – MarketingSherpa Article
MarketingSherpa has published an article titled “E-commerce Chart: Barriers to growth”. Daniel Burstein says, “E-commerce spending in the United States was set to grow 13.4% in 2013, according to Forrester Research. That’s a torrid pace when you consider the overall economy grew at a respectable 2.6% last year. Of course,... [Read more]
Compliance Bar: Get the right legal pages for your site #ad
Anton Nadilo & Jon Shawcross just released a new WordPress plugin, called Compliance Bar, to add the needed legal (disclaimers, terms of service, privacy, etc.) pages to your website easily and quickly. This new plugin lets you quickly & easily assure that your business has a regulatory compliance safety net. Now, with just a few clicks... [Read more]