Kristen Matthews says, “Why do some brands seem too intimidated to own influencer marketing in-house? Perhaps because the term has gotten too sexy and, therefore, too intimidating to add to their already hectic marketing strategy. Influencer marketing works best when a brand owns their relationships and brings the strategy in-house. This overwhelms... [Read more]

Jodi Harris says, “Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal content marketer supposed to keep up? Tracy Gold wrote an invaluable Ultimate SEO Checklist in 2014, which did a fantastic job of... [Read more]

Lyndi Catania says, “When it comes to delivering content today, it’s important to deliver it in a way that best suits the message. For some shorter pieces of information or ones that are fact or statistic based, an infographic could be the most beneficial option. Infographics make the information easier to absorb, not only because it’s... [Read more]

James Knight knows a thing or two about affiliate marketing, and he knows a lot about Facebook marketing. He combined his two areas of expertrise in his new training, FB Cash King. In fact, what he shares in this new training works, not just for affiliate marketing, but also for CPA, launching your own products or just about any other marketing you... [Read more]

Juliet Carnoy says, “Millennials are one of marketers’ biggest challenges. They have tremendous buying power but are skeptical of traditional marketing. This presents a unique challenge: In order to connect with this elusive audience, marketers will need to prioritize the values that matter most to millennials — like authenticity, individualism... [Read more]

Nikki Gilliland says, “Since Innocent popularised the informal tone of voice, many brands have followed suit by trying to make friends with the customer (as well as sell them a product). But lately, I’ve noticed a shift away from this conversational style of copywriting. With an increasing desire from consumers to know how and where products... [Read more]

David Farkas says, “Creating content for local link building can be intimidating. Sure, you know your business. You know your area, but do you know what locals want to read about? You can always guess, and you might strike gold. My guess is you don’t have the time, resources, or budget for guesswork. I don’t either, which is why I like to... [Read more]

Page Load Speed is a key ingredient in the search engine algorithms for ranking, along with mobile-responsiveness, backlinks, and more. Not only that, speed can make a difference in whether a visitor stays around to look at your site or bounces off to some other site. Tuning your site for better speed is critical if it is to bring you long-term success..... [Read more]

Demian Farnworth says, “You’ve probably heard us talk about landing pages a lot around here. There is a good reason for that. When executed correctly, a landing page is a powerful tool that helps you gain new subscribers, sell your products, and more. But what exactly is a landing page? “. Landing Pages Defined in 60 Seconds Copyblogger  [Read more]

Ash Read says, “Instagram has now released one of its most requested features. The ever-popular photo sharing app announced that following the release of version 7.15 for iOS and Android users will have the ability to switch between multiple accounts. This news is sure to make power users and social media managers jump with joy as managing multiple... [Read more]

Ben Davis says, “Eight months after full launch, it seems that Twitter is mothballing the Buy button. The functionality is available at this time, but not for long, as Twitter is no longer developing the product. In the Buzzfeed article that broke the news, a Twitter spokesperson claimed the company has actually increased investment in commerce... [Read more]

David Dekel‘s list building process, which he says was built on a loophole, led to his building a huge mailing list of over 45,000 people in just 4 months. He shares his process in Stealth List Building Formula. But his process goes beyond building the list. He also discovered how he could earn the most money from his list by strategically choosing...... [Read more]

Andy Beohar says, “Inbound marketing is one of the most effective ways to attract and convert potential customers, to the extent that 84 percent of marketers prioritize their inbound strategies. For B2B companies especially, leveraging and optimizing the most important elements of inbound marketing, such as content, email, social media, and SEO,... [Read more]

Jill Talvensaari says, “Some marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with divergent fields, formulas, and more. They see data as their marketing kryptonite. To see this kind of data as a treasure chest – as a means to be more effective in your content... [Read more]

Erica McGillivray says, “Like the talking mice to Cinderella, we’re already working hard on MozCon and crafting Roger one heck of a ball gown. (And letting our metaphors get out of control in the meantime.) Which means I’m here to share with all of you the current MozCon 2016 Agenda and a ton of other preview goodies. If you’re... [Read more]

James Knight knows a thing or two about affiliate marketing, and he knows a lot about Facebook marketing. He combined his two areas of expertrise in his new training, FB Cash King. In fact, what he shares in this new training works, not just for affiliate marketing, but also for CPA, launching your own products or just about any other marketing you... [Read more]

Maria Dykstra says, “I love asking emerging entrepreneurs if they have a lead generation strategy. The typical response is: “We are bootstrapping, we can’t afford strategy”. #WhatYouAreReallySaying: “We don’t know what to do to build a strategy, and we don’t have the money to buy expensive consultants.” The dilemma for the do-it-yourself... [Read more]

Patricio Robles says, “Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. And perhaps few face the number of challenges that confront healthcare marketers. Here are seven of the biggest that this group must contend with. 1. Digital underinvestment By some estimates, healthcare... [Read more]

Ginny Marvin says, “With the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday that it will soon change the way advertisers set bids for targeting ads by device type in AdWords. Other coming changes announced at Googler Performance Summit in San Francisco include an update to Google text ads on... [Read more]

Here's a new strategy for Amazon affiliates. If you get an early warning about what is going to be a hot product on Amazon, you can be the first to advertise that product. And that should give you an advantage in the search engines and in sales.... [Read more]

Ajay Prasad says, “Online review sites now give customers the power to write a public review of your business at any time, making many business owners feel completely defenseless against the potential onslaught. Reviews can pop up when you least expect them, and they can have a lasting effect on how potential and regular customers perceive your... [Read more]

Brandon Turner says, “Why don’t planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn’t that happen? One primary reason: checklists. Before pilots push the button for taxiing and take-off, they perform an extensive pre-flight checklist to... [Read more]

Tony Messer says, “We’ve all heard the mantra: Content is King! But what exactly does it mean? What are the business benefits of Content Marketing and where exactly do you start? We’ll let’s start with what not to do. The fundamental mistake that most businesses make is to create content for content’s sake. Maybe they’ve heard that businesses... [Read more]

IM NewsWatch had server problems a couple of weeks ago. We were down for a week. It was a miserable 10 days. Why the long delay in getting it back running after the break-down? Well, we had out data backed up, but our software that runs the site had not been backed up and it it had to be re-built.... [Read more]

Ben Davis says, “Google announced a tranche of changes to its ad products yesterday. Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there’s still work for marketers to do to understand their impact. Here’s a summary of things to look out for in the coming weeks and months. Start preparing... [Read more]