Craig Elias says, “In my last blog post, I promised to reveal how you can avoid the number one mistake salespeople make. When you avoid this mistake, you can win a sale in as little as seven seconds. Now, before you blow me off saying that nobody buys anything after only seven seconds, let me explain. To make a big sale, you first have to make... [Read more]

Baer says, “Twitter is popular among social media marketers. Twitter advertising is decidedly less so. Overall enthusiasm for Twitter remains high, and social media pros plan to use it even more than they already do. 66% of social media marketers plan to increase their Twitter marketing in the near future, according to the 2015 Social Media Marketing... [Read more]

Michael Brenner says, “Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part. I realize small businesses have resource constraints and their own special set of challenges. But there are plenty of examples of small-business content marketing successes. My first job... [Read more]

The results are in: online videos are the best way to persuade people to follow your advice (like “you really should buy my product”). But the leap from watching the video to actually taking action loses a lot of people. The problem probably isn’t with your video. It’s the effort to click 2 or 3 times to get to the screen where... [Read more]

Chow says, “Unless you’ve been completely avoiding social media for the last few years, you probably know at least a little something about hashtags. By adding a descriptive hashtag to your status update, tweet or upload, you make it easier for people to follow the conversation on a particular topic. And in the case of Internet marketing and... [Read more]

Seamas Egan says, “Inspired by the movie “Pitch Perfect” featuring the Barden Bellas a capella group, the following Campaigner infographic features tips to help you create email marketing campaigns that hit the right note with customers. 1. Take personalization to a higher octave When the Bellas realized its standard renditions of... [Read more]

Pete Pachal says, “Google talks a lot. Unlike Apple, which primarily speaks through its public-facing product events that take place a few times a year, Google tends to announce updates to its products, along with new ones, with reliable regularity. Nonetheless, Google usually saves much of its best stuff for Google I/O, its annual developer... [Read more]

This week only, you can get 52 stock video clips for less than the cost of a single video clip from the popular stock video sites.... [Read more]

Pamela Wilson says, “Authority Rainmaker 2015 wrapped up a week ago, and those of us who were there are still processing the online marketing insights we had at the live event in Denver. If you didn’t make it this year — and even if you did — we’d like to invite you to experience some of the energy at the conference. There were so many... [Read more]

Patricio Robles says, “A new YouTube ad offering, TrueView for Shopping, promises retailers the ability to better promote products to YouTube users and is delivering significantly better results for some YouTube advertisers. TrueView for Shopping is an interactive overlay that contains detailed product information, including images and links... [Read more]

Ayaz Nanji says, “Two-thirds (67%) of all US email opens occurred on a mobile device in 1Q15, according to a recent report from Movable Ink. The report was based on data from 1.2 billion email opens that occurred between January and March 2015 in the United States. The emails were sent by Movable Ink’s customer base, which includes more than... [Read more]

Videos you load into YouTube are good, but how much more could they help you if all your Facebook followers could also see your videos without leaving Facebook?... [Read more]

JP Mangalindan says, “Roskomnadzor, a Russian government agency that oversees communications and media, threatened late last week to block access to Google, Facebook and Twitter if the social media services don’t hand over data on certain Russian bloggers. The government agency demanded Google, Facebook and Twitter hand over data about users,... [Read more]

Bola Awoniyi says, “The focus and opportunity around content is causing organisations to reassess their businesses at a variety of levels. Content marketing has been identified as one of the most exciting opportunities for marketers today, based on the Digital Trends for 2015 report. The growth of corporate blogs, podcasts and increased focus... [Read more]

Rainmaker team says, “Do you want to create a podcast for listeners? Or do you want to deliver a remarkable audio experience to your audience? In this reprisal of his presentation at Authority Rainmaker, Jerod Morris dives deep into the four essential elements of a remarkable audience experience“. Showrunner ‘Short': The 4 Essential Elements... [Read more]

Joshua Zamora has just released his new software, SocialRobot. This new tool, under your guidance, automates setting up accounts on social media sites with one click.Then you use it to automatically create high-quality social bookmarks to any URL of your choosing, using your accounts... [Read more]

JP Mangalindan says, “Facebook Messenger said two months ago that it was getting into the payments game — along-awaited move on Facebook’s part. Now, the team also plans to phase in two additional ways that people can pay each other inside the app. Messenger announced on Wednesday new tweaks to its payments feature that tightens integration... [Read more]

Katherine Boyarsky says, “Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps. This blog post will tell you exactly why. My Mindset in 2009 I never wanted to spam the Internet. Google made... [Read more]

Brad Dodge says, “The only expression more irritating than “we need it yesterday” is “ready, fire—aim!” In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you’ve taken aim at your target, you’ll most likely shoot yourself in the foot. As content marketing’s... [Read more]

Authority sites, the sites respected by the search engines and getting thousands of visits each day know their market; that's how they got to be authority sites. Wouldn't it help your own site to know behind the scenes information about what searches are directing people to the authority sites?... [Read more]

Neil Patel says, “You can learn some of the best things about blogging by looking at the world’s most popular blogs. These blogs are popular for a reason. And they only get more popular as time goes on. Viral popularity feeds popularity, snowballing into a massive cultural force. I like learning from people and businesses who know what they’re... [Read more]

Ashley Friedlein says, “It is now just over two years since we published the final draft of our Modern Marketing Manifesto. At the time we were trying to articulate a kind of marketing where ‘digital’ was not separate. We identified twelve constituents of this ‘modern’ marketing each with associated tenets. So how has our manifesto weathered... [Read more]

Betsy Scuteri says, “With spring comes showers and flowers, and the furry of conference hours. That’s right. It’s that time – conference season. In the last month, it feels like every other email I’ve received has a conference suggestion or round up review asking us to cover it. For those of you that don’t have budget set aside to attend... [Read more]

Katherine Boyarsky says, “Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designs need to take a more strategic approach. In this post, we’ll go over some quick ways... [Read more]

Greg Sterling says, “The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and nuanced Pew Research Center survey, most respondents seem resigned to fewer online protections and less privacy. (Pew also investigates attitudes toward government surveillance... [Read more]

David Kirkpatrick says, “A recent MarketingSherpa B2B Newsletter case study, “Personalization Marketing: In-trial messages increased online registrations by 15% for a B2B SaaS,” covered Brainshark, a cloud-based B2B service for training, sales conversions and marketing. The case study examined how Brainshark pushed personalized messaging... [Read more]

Gavin King says, “As much as we’d love to say that improving your search engine rankings is easy, it’s not. Search engine optimization (SEO) takes hard work, dedication, and some skill. There’s a fine line between ethical (white hat) SEO techniques and unethical (black hat) SEO techniques; if you are not careful, you can end... [Read more]