IM NewsWatch, May 27, 2014 - ‘How to Turn Customers Into Brand Promoters on Facebook – HubSpot' and much more...

May 27th, 2014 at 8:11 am EST

IM NewsWatch

Tuesday, May 27, 2014

‘3 Make-or-Break Online Marketing Trends’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “3 Make-or-Break Online Marketing Trends”. Adam Hansen says, “Online marketing is so ubiquitous that it would take a lot of work to avoid it. The saying, “unless you have been living under a rock” doesn’t even apply to online marketing. Say you removed yourself from society,... [Read more]

‘Please Remove My Link. Or Else’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Please Remove My Link. Or Else”. Peterd says, “Getting links removed is a tedious business. It’s just as tedious for the site owner who must remove the links. Google’s annoying practice of “suggesting” webmasters jump through hoops in order to physically remove links that the webmaster... [Read more]

‘Integrate Social Media Marketing With All of Your Online Marketing Efforts’ – TopRank Blog

The latest TopRank blog post is titled “Integrate Social Media Marketing With All of Your Online Marketing Efforts”. Lee Odden says, “Integrating content across channels of discovery and engagement like social networks is an important part of optimizing for the customer experience. In fact, according to the2014 Social Media Marketing Industry... [Read more]

The Membership Manifesto: Protect your product content from thieves #ad

Theft of the intellectual property in downloadable products is a major problem for product creators. When products show up on Black hat forums, that guarantees sales will be lost. John Racine is releasing The Membership Manifesto today to deal with this problem. In it, he reveals little known strategies that make sure your paid content stays secure.... [Read more]

‘Addressing the impact of data quality in omni-channel marketing’ – ‘Experian Marketing Forward’ Blog

The latest post on ‘Experian Marketing Forward’ Blog is titled “Addressing the impact of data quality in omni-channel marketing”. Jennifer Levin says, “The number of channels marketers interact through has exploded in recent years. Mobile and social media continue to develop, while eCommerce and the point-of-sale continue to remain staples... [Read more]

‘E-Commerce: The Writer’s Role in Conversions’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “E-Commerce: The Writer’s Role in Conversions”. Kristen Gramigna says, “Successful Web copywriting that results in conversion demands that a multitude of elements are met: Not only must copy be clever enough to draw customer attention; the use of appropriate keywords is critical to... [Read more]

‘Marketers, Face Reality: There Is No “Easy” Button’ – ‘Marketing Land’ Article

The latest article on ‘Marketing Land’ is titled “Marketers, Face Reality: There Is No “Easy” Button”. Muhammad Saleem says, “This column is an extension of the conversation I started a couple of months ago when I wrote about the difference between grabbing attention and getting people to care. Over the years,... [Read more]

The Cash Box Blueprint; latest training from Alex Jeffreys #ad

You have probably heard of Alex Jeffreys, a well-known marketing trainer. Although he has some high-end training programs costing hundreds and even thousands of dollars, he has created a new home study program with a price starting at only $4.95 (if you hurry.) He calls it The Cash Box Blueprint. Here’s how he describes this training:   “my... [Read more]

‘How to Turn Customers Into Brand Promoters on Facebook’ – HubSpot

The latest article on HubSpot blog is titled “How to Turn Customers Into Brand Promoters on Facebook”. Sam Mallikarjunan says, “Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic toecommerce stores, this traffic has converted at a high rate, boosting retailers’... [Read more]

’24 Reasons SEO and Social Media Are Inextricably Linked’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “24 Reasons SEO and Social Media Are Inextricably Linked”. Rob Peterson says, “Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing... [Read more]

‘Here’s a Flipping Awesome Way to Showcase Your Marketing Content’ – HubSpot

The latest article on HubSpot blog is titled “Here’s a Flipping Awesome Way to Showcase Your Marketing Content”. Michael Reynolds says, “As you are probably aware, great (and useful) content is the fuel behind good Inbound Marketing. There are lots of ways to publish content such as your corporate blog, and other online resources. As... [Read more]

Compliance Bar: Get the right legal pages for your site #ad

Anton Nadilo & Jon Shawcross just released a new WordPress plugin, called Compliance Bar, to add the needed legal (disclaimers, terms of service, privacy, etc.) pages to your website easily and quickly. This new plugin lets you quickly & easily assure that your business has a regulatory compliance safety net. Now, with just a few clicks... [Read more]

’45 words to avoid in your email marketing subject lines’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “45 words to avoid in your email marketing subject lines”. Christopher Ratcliff says, “Hi [insert name] welcome to our awesomely helpful blog post! ? There’s an art to writing a good email subject line. If it’s a personal email to somebody that knows me, they’ll be... [Read more]

‘11 massively doable ways to increase conversions with better forms’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “11 massively doable ways to increase conversions with better forms?. Baer says, “I recently collaborated on my friends at Formstack (a very nifty system forcreating and managing smart, online forms) on a free Webinar to help marketers see all the ways they could be improving... [Read more]

‘How to Be More Creative in Your Online Campaigns’ – MOZ Blog

The latest MOZ blog post is titled “How to Be More Creative in Your Online Campaigns”. Shelli Walsh says, “The SEO landscape has changed so much in the last few years in the wake of the Penguin and Panda apocalypse that the discipline is now considered in the broader terms of online marketing or digital marketing. The one element that is... [Read more]

WP City Tour WordPress Theme: specialty theme for tour companies #ad

The WP City Tour Theme is a custom theme local consultants can offer to tour companies, so they can promote and sell their tour products online. The flexible custom shopping cart allows the tour company to accept deposits and payments over time, if they choose, or they can require full payment, and/or allow payment at the start of a tour. Now, local... [Read more]

‘Optimization Vendor Checklist: 12 Must-Haves in a Testing & Targeting Solution’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Optimization Vendor Checklist: 12 Must-Haves in a Testing & Targeting Solution”. Kim Ann King says, “If you are looking for a new Web optimization vendor, or checking out testing technology for the first time, make sure you are asking all the right questions. Optimizing the entire... [Read more]

‘The Agile Marketing Revolution’ – ‘Marketing Land’ Article

The latest article on ‘Marketing Land’ is titled “The Agile Marketing Revolution”. Andy Lombard says, “Faster, cheaper, better — this is the mantra of the impossible demand. At least, we’re told it’s impossible to get all three. As marketers, we want to unleash campaigns faster, see better results, and do all... [Read more]

’8 Simple Tips to Siphon SEO Value From Google+’ – HubSpot

The latest article on HubSpot blog is titled “8 Simple Tips to Siphon SEO Value From Google+”. Shannon Johnson says, “With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular websitemaintenance, ongoing blogging, and publishing to major social networks... [Read more]

’12 Simple Ways to Segment Your Customer Base’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “12 Simple Ways to Segment Your Customer Base”. Rachel Serpa says, “In today’s cutthroat and overcrowded marketplace, the brands that ditch mass marketing techniques in favor of more relevant and individualized messaging will win. Just ask President Obama – his team of data... [Read more]

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